Media Analyst
3 days ago
Position: Media Analytics & Insights Specialist
Location: El Segundo, CA
Duration: 6+ months
Job Description:
Lead campaign performance evaluation.
Performing data analysis and interpretation of media campaign performance across Television, Online Video, and Paid Social.
Developing and maintaining key performance indicators (KPIs) to assess campaign effectiveness
Creating detailed and comprehensive reports on media performance including sales lift, highlighting insights, trends, and areas for improvement.
Provide actionable recommendations that lead to in-season media optimization.
Using sound analyses to guide optimization strategies and adjustments
Collaborating with media, marketing, and sales team members to optimize spend and improve campaign outcomes
Communicating findings and recommendations clearly and effectively to drive data-informed decision making
Addressing ad-hoc analytic request and provide insights to support media execution
Experience and Skills
8+ years of experience in media and campaign analytics with a focus on TV, OLV, and Paid Social.
Proven experience in analyzing and optimizing media campaigns with a strong understanding of media metrics and KPIs
Skilled with data visualization within Tableau.
Skilled in MS Suite (Excel, Word, PowerPoint) with strong PowerPoint capabilities for presentation.
Strong analytical skills with the ability to interpret complex data and provide actionable insights.
Excellent communication skills with the ability to present findings clearly and effectively to both technical and non-technical audiences.
Detail-oriented with strong organizational and project management skills.
Degree (or equivalent) in a business related area, e.g. Marketing, Statistics, Data Science or related field. Advanced degree preferred.
Candidate has experience in marketing, SEO, Google Ads, LinkedIn Ads, trade show marketing, email marketing, media analytics, insights, AB testing, campaign performance evaluation, data analysis, media optimization, Tableau, MS Suite and data visualization. They have used these skills in their current role and have experience in drawing insights from marketing data.
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