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Product Marketing Specialist

2 months ago

Richmond, United States Stride Full time

Job Description

About your Role: As the Product Marketing Specialist, you will be a member of the marketing team in a fast-paced, end-to-end corporate marketing department that strives to continually test new approaches to improve performance. Reporting to the Sr Manager of Product Marketing, the Product Marketing Specialist is responsible for creating omni-channel campaigns to drive enrollment of new students and engagement with existing students, supporting the companys online schools. You will champion our local schoolsworking closely with the social media team, creative team, demand gen team, product team, enrollment team, and external agencies. Our diverse team values your contributions, thrives on collaboration, and celebrates successes together. Your role will be to ensure that prospective parents are fully aware of and understand what we offer, thus supporting Strides overall enrollment goals.

SUMMARY: The Product Marketing Specialist will be responsible for supporting, planning, and executing marketing campaigns to support Strides main business line: our management of 70+ online schools. This includes working with stakeholders across the company to set campaign objectives, develop a campaign launch plan, partner with internal or external teams to develop appropriate communications elements for use in multiple on-and off-line channels. Youll also measure the effectiveness and impact of these campaigns while contributing to an ongoing learning agenda through rigorous and agile testing. This business is Strides strategic priority, and thus you will have many opportunities to innovate and make an impact on the organization.

Essential Functions

Develop and implement comprehensive product marketing plans for our online schools, including positioning, messaging, and go-to-market strategies.

Manage marketing campaigns with a focus on digital marketing including paid media, digital events, social media, email, and search with the goal of customer acquisition and retention.

Work with external agencies on crafting and running local, regional, and national marketing campaigns.

Develop go-to-market plans by working across MarComm, Demand Generation, and Enrollment Ops.

Work with internal Creative / Dev Teams to create emails, landing pages, lead capture forms, and reporting.

Work with internal and external stakeholders to develop compelling product content and collateral that effectively communicates the unique value proposition of our products to target customers.

Collaborate with the school leadership and product team to understand product features, benefits, and competitive differentiators, and incorporate them into marketing strategies and materials.

Work with our internal Market Research team to conduct market research to identify customer needs, market trends, and competitive landscape, and use the insights to inform marketing strategies and tactics.

Monitor and analyze marketing metrics, such as website traffic, conversion rates, and lead generation, to evaluate the effectiveness of marketing initiatives and make data-driven recommendations for optimization.

Develop A/B testing to optimize the product presentation to our target audience.

Serve as a credible subject matter expert with a working knowledge of areas of responsibility.

Forge strong relationships with internal teams and external organizations.

Ensure thorough, timely, and accurate stakeholder communications.

Assist with new product launches, including developing launch plans, coordinating cross-functional efforts, and creating launch materials, to ensure successful product introductions.

Stay up-to-date with the latest trends, technologies, and best practices in online K-12 education, product marketing, and digital marketing, and apply the knowledge to continuously improve our marketing strategies and tactics.

This position has no formal supervisory responsibilities. There may be opportunities to supervise and mentor interns.

Minimum Required Qualifications

1-2 years of experience in marketing, specifically in product marketing OR

Equivalent combination of education and experience.

Ability to manage and juggle priorities on a daily basis and work independently.

Highly organized, detail-oriented, meets deadlines consistently.

Certificates and Licenses : None required.

Other Required Qualifications

Strong strategic thinking, analytical thinking, problem-solving skills.

Excellent presentation skills with ability to leverage technology effectively.

Excellent interpersonal and collaborative skills with ability to build strong working relationships.

Ability to work both independently and within a team-oriented environment.

Strong project management and organizational skills with attention to detail.

Excellent written and oral communication skills.

Experience setting and delivering against measurable marketing metrics.

Highly organized, detail-oriented, meets deadlines consistently.

Ability to prioritize effectively and manage competing priorities to deliver and drive results.

High level of quality and accountability for work product.

Ability to travel 10% of the time (minimal e.g. school board meetings / video shoot / team building events).

Ability to clear required background check.

Desired Qualifications

Product marketing experience.

Promotions/events marketing experience.

Ed tech experience.

WORK ENVIRONMENT : The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This is a remote (i.e. at home) position.

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

Job Type : Regular

Stride, Inc. is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected Veteran status age, or genetics, or any other characteristic protected by law.

Equal Opportunity Employer/Protected Veterans/Individuals With Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractors legal duty to furnish information. 41 CFR 60-1.35(c)

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