Trade Marketing Manager

1 month ago

Salt Lake City, United States Tru Fru LLC Full time

Who are we?

Established in 2017, tru fru rapidly ascended the "permissible indulgence" space as a Utah-based company selling one-of-a-kind "better for you" Hyper-Chilled and Hyper-Dried real fruit immersed in premium chocolate to retail outlets nationwide. Winning Most Innovative New Product in 2019 and 2022 in the sweets and snacks categories and climbing the fruit-based snack industry chart at an astounding growth rate, tru fru joined the Mars family of brands in February 2023. We are on a mission to build a legacy with truly remarkable people who can create something special for generations to come

What you'll do

As the Customer Marketing Manager (CMM), you will be responsible for identifying customer needs and implementing action steps to maximize Tru Fru's market position. The CMM will execute MAPS strategies, Portfolio Changes, New Item Launches, Sales Operations objectives, Trade Spend efficiency, & Channel Strategy. The CMM will be the point person and voice of Sales to the Operations, & Marketing departments.

Sales Operations

  • Act as the liaison between Sales & Operations
  • Facilitate sales and operations collaboration as the point person for sales
  • Build processes and tools to assist sales with supply needs
  • Manage Sales & Supply Execution Tracker to inform any changes in ship dates and quantities
  • Assist with Supply Chain communications and letters
  • Provide key analysis in facilitating new item distribution forecasts by channel/customer

Sales Strategy & SRM

  • Co-lead annual planning process with the Strategic Demand Leader; collecting insights & segmentation
  • Sales Playbook (MAPS) development - as go to market brand and execution guidelines to enable sales teams to build Customer plans that deliver against the Annual Plan
  • Deploy Customer level trade budgets & targets along with MAPS direction
  • Facilitate ad hoc projects and incremental funding requests
  • Support the management top down / bottom up plan creation and reconciliation
  • Assess pricing performance and strategy and initiate price / pack recommendations to capitalize on strengths and mitigate challenges for product portfolio
  • Assist Strategic Demand Leader in Channel Strategy development and execution across key trade planning metrics: volume, trade efficiency/spending, new items execution/distribution

Sales Marketing

  • Act as the liaison between Sales & Marketing
  • Represent sales in the S+OP Commercialization process for innovation and renovation
  • Collaborate with Marketing to create Sales toolkits & new item slides
  • Execute Marketing strategies & campaigns at the customer level

What you'll bring to tru fru

  • Experience working directly with major US retailers
  • Experience leading cross-functional projects from start to execution

You have...

  • 5+ years of CPG experience in trade/customer marketing, sales, or project management
  • Bachelor's Degree in a business field or related area of study
  • Microsoft Suite proficiency
  • Ability to travel between 10-15% of the time while in role

Certain states and localities require employers to post a reasonable estimate of salary range. Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.

What tru fru offers -

  • Competitive salary, including a target bonus and an impressive benefits package
  • Flexible Paid Time Off
  • Excellent health, dental & vision insurance, with options to fit you and your family's needs.
  • Long-term disability and short-term disability insurance
  • Employee Assistance Program (EAP)
  • 401K retirement saving opportunity.
  • Casual office dress code
  • A dynamic, ambitious, indulgently fun work environment

EEO

At tru fru, we are committed to an inclusive workplace where diversity in all its forms is championed. tru fru is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.

Privacy Policy

Mars and its family of brands is committed to transparency and responsibility in how we handle the personal data entrusted to us by our customers and consumers. To learn more about our privacy policy please followthis link.

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