Marketing Associate
6 days ago
Location: Charlotte, NC
Department: Marketing
Reports To: Marketing Manager
Job Summary:
We are seeking a proactive and creative Marketing Associate to join our dynamic marketing team. The ideal candidate is a self-starter who is excited about contributing to innovative marketing campaigns, analyzing market trends, and supporting various marketing initiatives. You will play a key role in helping us grow our brand, increase visibility, and engage with our target audience.
Key Responsibilities:
- Campaign Support: Assist in the planning, development, and execution of marketing campaigns across various channels, including digital, social media, email, and events.
- Market Research: Conduct research on industry trends, competitor activities, and target audience preferences to help shape marketing strategies.
- Data Analysis: Track, measure, and report on the performance of marketing campaigns using analytics tools, providing actionable insights to optimize efforts.
- Event Coordination: Assist in organizing and promoting company events, trade shows, and webinars, ensuring a strong brand presence.
- Brand Consistency: Ensure all marketing communications are aligned with the brand voice and guidelines.
- Collaboration: Work closely with cross-functional teams, including Sales, Product, and Design, to support integrated marketing initiatives.
- Strong written and verbal communication skills.
- Proficiency in social media platforms (Instagram, LinkedIn, Facebook, Twitter).
- Familiarity with marketing tools such as Google Analytics, Mailchimp, Hootsuite, or similar.
- Basic understanding of SEO and content marketing principles.
- Strong analytical and problem-solving skills.
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