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Sr. Marketing Manager, Urology

2 months ago

Sunnyvale, United States Intuitive Surgical Full time

Company DescriptionAt Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.
As a pioneer and market leader in robotic-assisted surgery, we strive to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare's hardest challenges and advance what is possible.
Intuitive has been built by the efforts of great people from diverse backgrounds. We believe great ideas can come from anywhere. We strive to foster an inclusive culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves.
Passionate people who want to make a difference drive our culture. Our team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real world experiences to help us think in new ways. We actively invest in our team members to support their long-term growth so they can continue to advance our mission and achieve their highest potential.
Join a team committed to taking big leaps forward for a global community of healthcare professionals and their patients. Together, let's advance the world of minimally invasive care.Job DescriptionPrimary Function of Position:This position has the opportunity to make a direct impact to Intuitive US marketing initiatives that deliver da Vinci Surgery to patients worldwide. With the direction and guidance of the US Clinical Marketing leaders, you will develop, drive, and support the US marketing efforts for Urology. You will have a particular focus on working with a cross-functional team of leaders to develop the market for and grow procedures with the use of the da Vinci Surgical System and its associated products (e.g. Vessel Sealer Extend, Force Bipolar etc.).Primary Functions:The individual will be expected to establish strong relationships with the marketing and sales teams, external Key Opinion Leaders (KOLs), as well as internal ISI stakeholders such as other marketing departments, training, clinical affairs, legal, regulatory, and Market Access / Health Economics.Roles and Responsibilities:Support overall strategic plan by building & executing high impact marketing plans and corresponding tactical plans / programs to achieve budgeted growth projections in Urology.Develop qualitative and quantitative data and experiences to segment and deeply understand existing and new markets, the surgeon, their practice, the patient journey, and the clinical procedure steps.Utilize market knowledge to design and develop strategies and value messaging (clinical, economic, operational, strategic), collateral, tactics, and programs with demonstrated ROI.Assimilate Urology market trends and their potential implications to current and future work/projects.  Understand competition and develop competitive differentiation.Contribute to budget, resource allocation and financial planning for projects / programs with measured ROI to justify through multiple marketing / media channels (webinars, sales collateral, etc.)Work with Key Opinion Leader surgeons to better understand how the da Vinci Surgical System and instruments are being utilized and determine how to communicate that value proposition to other physicians.Develop and build KOLs by market segment with the goal of making Intuitive the preferred industry partnerBuild relationships with key society members / leaders to establish a higher level of engagement to ensure Intuitive is seen as an integral partner when planning congresses and implementing guidelines.Work closely with academic & society marketing team, customer training and other functions in developing training programs and faculty for fellows and attending surgeons.Coordinate trade show activities, digital & website development, strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.Coach other Marketing colleagues in on-boarding, learning marketing standards, and growing their business acumen (clinical, hospital, or academic).Collaborate with product portfolio and product management teams to align product development pipeline with market need.Lead cross-functional teams to deliver high value marketing projects and programs.Deliver impactful presentations to senior and executive Intuitive leadership.Be a market expert in the area of Urology – effectively leveraging the value propositions, approved claims, surgeon feedback, and sales input to maximize Intuitive’s footprint and growth trajectory in this area. Be a champion of the Intuitive culture; learning and embodying the company’s individual expectations for success.QualificationsSkill/Job Requirements:Minimum 12 plus years of marketing and/or sales experience in a therapeutic medical device company preferred.A proven record of achievement and leadership.Results-driven attitude & a resolve to win; must be self-directed with the ability to work with minimal supervision.Proven ability to solve open-ended problems and work cross-functionally to implement initiatives.Superior verbal/written communication and presentation skills, teambuilding, and interpersonal skills to work across multiple constituents.Minimum Bachelor degree required, MBA or Masters degree preferred.Must be well versed in MS Office Suite.Commitment:Must be available to work full-time hours.Ability to travel 35%; up to 50% if remote.Additional InformationDue to the nature of our business and the role, please note that Intuitive and/or your customer(s) may require that you show current proof of vaccination against certain diseases including COVID-19.  Details can vary by role.Intuitive is an Equal Employment Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.We provide market-competitive compensation packages, inclusive of base pay, incentives, benefits, and equity. It would not be typical for someone to be hired at the top end of range for the role, as actual pay will be determined based on several factors, including experience, skills, and qualifications. The target salary ranges are listed.SummaryType: Full-timeFunction: MarketingExperience level: Mid-Senior LevelIndustry: Medical Device