Director of Product Marketing

4 weeks ago

San Francisco, United States Bravenewtalent Full time

Director of Product Marketing & Business Development

Overview

BraveNewTalent is looking to hire a Director of Product Marketing and Business Development in San Francisco to take ownership of our global sales, marketing and communications strategy. The role will include Business Development responsibility as well as a core product marketing role. In time the company will recruit a sales Director to work along side you. Your main responsibilities include:

1. Shorten Sales velocity to Organizations for the BraveNewTalent proposition

  • 2. Create and implement a B2B and B2C strategy which will improve our KPI’s on User Growth, Engagement and Retention
  • 3. Identify and estimate our current nominal KPIs and project KPI growth to achieve BraveNewTalent’s goals

Reports To: CEO

Direct Reports: UK Head of Marketing, India Platform Evangelist and Community Manager.

Relationships: CEO, CTO, Director of Strategy, Director of Experience, Board

The Company

Summary: BraveNewTalent brings people and organisations together to share knowledge and insights around professional topics

Vision: Bridging Learning and Employment

Mission: Maximizing human potential by helping people:

- Share knowledge and experiences around professional topics

- Create a beautiful online professional profile

- Manage their career, skills and professional footprint

Following Series A venture funding from Northzone BraveNewTalent has expanded its operations to the US and India with the Development and Product team remaining in London.

Our Culture

BraveNewTalent is on a mission – we want to make history as a company. We are expanding rapidly but do not want people looking for a job but people with great ambition and passion looking to make an impact. We work hard and play hard. We want you to bring the Silicon Valley culture to London where our developers are artists. We aim to completely change the game by helping to solve one of the world’s largest problems.

Our environment is a one of fast learning, collaborative team work, high energy, passion, limitless ambition, sound integrity, strong values, good communication, autonomy, pushing the envelope, team focus, independent thinking, constant innovation, taking responsibility (being the solution), iterative development, diversity of culture and thought, commitment to the cause, active involvement and fun – loads of it…

Our Values

  • Maximising human potential: We want our users to be the best that they can be
  • Always delighting: We want to develop a product that is simple, useful and delightful
  • Operating responsibly: We want to be a model company for the future
  • Increasing happiness: We want to make the lives of our users happier and more fulfilling
  • Being brave: We have big ambitions; we want to make history as a company
  • Striving for change: We are trying to create a learning and career development solution that is fit for the Digital Age

The role

  • Director-level role, with global remit and responsibility
  • Driving brand awareness, Talent and Organization acquisition and retention
  • Formulation & implementation of marketing strategy in line with business objectives
  • Ownership of all aspects of product marketing
  • Ownership of distribution channels, including setting the affiliate and partnering policy
  • Direction and management of a globally distributed team
  • Leadership over sales and targets before a Sales Director is hired
  • Business Development responsibility to open and close new clients and client success and support
  • Oversee all sign off of marketing & sales related spend

Personal Skills & Attributes

  • Inspirational leadership type
  • Passionate about disruptive transformational technologies in the Talent and education space
  • World-class communicator, personally capable of articulating BraveNewTalent’s offering across key media channels
  • Strong analytical skills and attention to drivers of growth and performance on marketing and sales efforts
  • Demonstrated ability to take a complex concept and communicate it in a simple and effective way
  • Combines visionary leadership with consistent operational delivery
  • Ability to thrive in a fast-paced, start up and deadline-driven environment
  • Ambitious for the growth of the business as well as for personal development within the business

Your Core Skills

  • 8+ years of experience in Business Development, Product marketing & communications
  • Proven experience in B2B and B2C marketing
  • Proven track record of taking multiple products from design to launch, launching online platforms in across diverse global markets, and marketing and selling online platforms to corporate businesses and end users
  • Proven experience of managing a remote team of marketing and sales reports and working at Director-level in a rapid growth, technology disruptive business
  • Personal Sales and Business Development success
  • Comfortable with high tempo start up culture

Your Extra Bonuses (Nice to Haves)

  • Experiences in SEO / SEM / SMO principle, promoting brand awareness through event sponsorship, social media campaigns and influencer outreach, and gamification techniques for viral user growth
  • Previous experience in the social networking space
  • Familiarity with job boards and other recruitment channels (particularly social recruitment)
  • Extensive network of contacts and connections in the technology start up community
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