B2B Paid Search Senior Analyst

Job Overview Join to apply for the B2B Paid Search Senior Analyst role at Wayfair. Hybrid: Boston office (4 days per week) and remote (1 day per week). Wayfair will not sponsor applicants for this position for the following work visas: F1-OPT, STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN. Who We Are: The Marketing team is responsible for catapulting Wayfair into the leading destination for all things home by building and evolving customer recognition and attachment to our brands, across all Wayfair stores, geographies, and our extended family of brands. This role focuses on finding, educating, and acquiring prospective business customers to our fastest growing consumer program, Wayfair Professional (B2B), as well as driving repeat revenue from existing business customers. As a B2B Paid Search Analyst, you will oversee SEM efforts on Paid Search, shaping the future of B2B advertising through keyword search strategies. Your goal is to unleash the full potential of SEM, ensuring every initiative propels our business KPIs forward with impressive efficiency. What You’ll Do Detail-oriented professional who thrives on bringing structure to ambiguous problems. Analytical powerhouse with a knack for defect-free analysis and critical thinking. Passionate about staying ahead of the curve, embracing new technologies and trends. Exceptional written and verbal communication skills to captivate stakeholders with your insights. Weekly analysis of core business KPIs to understand the full-funnel impact of underlying drivers. Own the end-to-end customer journey for our SEM Paid Search channels. Close partnership with stakeholder teams to educate marketing strategy while delivering a seamless customer experience. Maintain and improve our marketing strategy to ensure flawless customer journey and efficient ad performance. Build a testing strategy and roadmap for SEM channels to improve capturing prospective businesses and driving more repeat revenue, including conducting statistical analysis to validate results and inform rollout decisions. Own quarterly business plan forecasting for your channels. Contribute positively to the team and Wayfair culture. What You’ll Need A minimum of at least a bachelor’s degree in Marketing, Business, Data Science, or Analytics. 2+ years experience as an analyst or comparable background, preferably in the Search Marketing space. Experience with SQL & GBQ; additional experience with Python preferred. Analytical self-driven thinker who looks for (and finds) answers in the data. Strong storytelling abilities to contextualize data for broader work groups. Incredible attention to detail and highly organized. Strong communication skills, both written and verbal. Fast learner who can adapt to new processes and tools on the fly. Demonstrated ability to effectively prioritize projects and multitask to get things done. Collaborative team player with the ability to manage stakeholders across levels. Benefits & Perks – US Full health benefits (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees. No‑cost access to 2nd.MD, a virtual expert medical consultation and navigation service. Global Traveler Health Insurance through GeoBlue. 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching. Automatic enrollment into Basic Life and Accidental Death & Disability Insurance. 401(k) matching with immediate vesting. Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services. Tuition Reimbursement. Wayfair Employee Discount. Gym/Fitness Discounts (Wellhub and varying regional memberships). Exclusive access to thousands of perks & discounts through BenefitHub. Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits. Assistance for Individuals with Disabilities Wayfair is fully committed to providing equal opportunities for all individuals, including those with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accommodations for Applicants form. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic. Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com. #J-18808-Ljbffr