Product Marketing Specialist

1 week ago

Newport News, United States Liebherr Full time

The Product Marketing Specialist provides technical and marketing support relative to the mining trucks to the Sales and Marketing team. He/she is responsible for developing and maintaining sales tools that translate technical information into customer benefits to ensure highly successful product launches. This position requires a thorough understanding of the mining business and its market demands, technology trends, and the competitive field. The job focuses heavily on technical support to the communication team creating plans and strategies for marketing the products, which involve content marketing, digital marketing, public relations, ads and trade shows. This position requires both technical acumen and excellent communication skills.Responsibilities Analyze the mining industry buyers, who are they, how they buy and their key buying criteria. Collect and maintain competitive information to present complete market evaluation. Manage all steps of the product/service launch process including development and execution of go-to-market plans. Develop marketing campaigns in conjunction with the Communication & Brand team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers. Collaborate with Product Management and Communication and Brand teams to develop marketing tools and messaging thatresonate with the target buyer personas (product brochure, product overview, content for webpage, videoclip, etc.). Assess the effectiveness of the marketing programs on an ongoing basis, and report back to the business on required changes. Collaborate with the event team on all aspects of event showcases (virtual and physical) from concept and design through demo build out and execution. Maintain strong cross-organizational communications with Sales, Communication, Application Engineering and Product Management to ensure launch processes are on track. Work closely in cooperation with Product Management to ensure marketing materials are accurate and consistent with key messaging and the division strategy. Ensure that all sales tools are up-to-date and available to the sales team on the divisional sales information platforms. Support the Sales Training team with the development of training modules and webinars. Comply with all corporate identity directives defined by corporate marketing including, but not limited to: colors, fonts and logos. Support the company with creating and formatting related presentations.Competencies Education and experience: Bachelor degree in engineering or related field with proven expertise in marketing. Experience in a similar industry likeconstruction, agriculture manufacturing or even automobile industry; or, an associates degree in engineering or related field with proven expertise in marketing. Must have a minimum of 7 to 8 years' experience in a similar work experience in mining, construction, agriculture manufacturing or automobile industry. Proven working experience in project management. Knowledge of corporate design practices, logo usage and corporate identity standards. Ability to conform design toprescribed style format. Demonstrated experience in translating business information/data/analytics into compelling visuals (e.g. charts,graphs, informational graphics, and presentations). Advanced Computer Skills; must have experience with Adobe Creative Suite. Software proficiencies: Advanced Microsoft Office, with emphasis on Excel, PowerPoint, and Teams; online tools and systems. Mechanical and electrical knowledge in heavy equipment industry. Execute diplomacy working with various levels of team members, managers, and customers to identify requirements and develop action plans. Strong organizational skills, superior attention to detail and ability to manage multiple projects simultaneously. Ability to accept and learn from constructive criticism. Ability to learn new programs as needed. Strong communication skills, both oral and written. High energy with dynamic countenance to routinely engage with team members. Proven ability to function independently. Self-starter. Solid understanding of marketing technologies, business principles and practices. Proven experience with managing and maintaining project budgets. Proven experience working with cross-discipline teams (Sale, Engineering, Communication, etc.). A creative mindset with the ability to bring fresh and innovative ideas. Travel domestically and internationally up to 25% of the time. Ability to obtain and maintain a valid driver's license and passport. Ability to maintain Mine Safety & Health Administration (MSHA) certification.Our OfferAn interesting and ambitious role in a successful international company. We offer a secure work environment with a comprehensive benefits package that includes major medical, dental and vision insurance, 401K plan with company match, paid vacation and personal days and competitive salary.Referral Bonus: Tier IVHave we awoken your interest? Then we look forward to receiving your online application. If you have any questions, please contact Melissa Silva.Liebherr-America, Inc. and its US affiliates are Equal Opportunity Employers. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status or other characteristics protected by law.If you are a California resident, please visit Liebherr USA, Co. Privacy Statement for more information regarding how Liebherr-America, Inc. and its US affiliates collect and process your personal information.One Passion. Many Opportunities.The companyIn line with its international growth, Liebherr's venture into the United States began in 1970. Within a couple of years, the company expanded and completed its production facilities in Newport News, Virginia, for its product line of hydraulic excavators. It was later converted into Liebherr's manufacturing facility for mining trucks and remains home to Liebherr Mining Equipment Newport News, Co. In addition to its production facility, Liebherr markets a wide variety of products and technologies its companies located across the United States. The companies are Liebherr-Aerospace Saline, Inc., Liebherr Gear Technology, Inc., Liebherr Automation Systems, Co., and Liebherr USA, Co., the umbrella company for eight divisions that are positioned across the United States.LocationLiebherr Mining Equipment Newport News Co.4100 Chestnut Avenue23607 Newport News, VAUnited States (US)ContactMelissa Silvanicole.alden@liebherr.com

  • Product Marketing Specialist

    2 weeks ago

    Newport News, United States Liebherr Full time

    The Product Marketing Specialist provides technical and marketing support relative to the mining trucks to the Sales and Marketing team. He/she is responsible for developing and maintaining sales tools that translate technical information into customer benefits to ensure highly successful product launches. This position requires a thorough understanding of...

  • Product Marketing Specialist

    2 weeks ago

    Newport News, United States Liebherr Full time

    The Product Marketing Specialist provides technical and marketing support relative to the mining trucks to the Sales and Marketing team. He/she is responsible for developing and maintaining sales tools that translate technical information into customer benefits to ensure highly successful product launches. This position requires a thorough understanding of...

  • Product Marketing Specialist

    1 week ago

    Newport News, United States Liebherr Group Full time

    The Product Marketing Specialist provides technical and marketing support relative to the mining trucks to the Sales and Marketing team. He/she is responsible for developing and maintaining sales tools that translate technical information into customer benefits to ensure highly successful product launches. This position requires a thorough understanding of...

  • Product Marketing Specialist

    1 week ago

    Newport News, United States Liebherr Group Full time

    The Product Marketing Specialist provides technical and marketing support relative to the mining trucks to the Sales and Marketing team. He/she is responsible for developing and maintaining sales tools that translate technical information into customer benefits to ensure highly successful product launches. This position requires a thorough understanding of...

  • Intel Product Sales Specialist

    2 weeks ago

    Newport News, Virginia, United States Acosta Sales & Marketing Full time

    Position: Retail Technology Sales ConsultantCompany: Acosta Sales & MarketingOverview:Join our dynamic team as a Retail Technology Sales Consultant, where you will play a pivotal role in enhancing customer experiences within the technology sector. We are looking for a motivated individual who thrives in a collaborative environment and is passionate about...

  • Junior Marketing Specialist

    2 weeks ago

    Newport News, Virginia, United States PSV Full time

    Are you eager to embark on a career in marketing that allows you to make a significant impact within a dynamic firm? At PSV, a leading marketing and sales organization collaborating with top-tier clients, we are thrilled to announce an opening for a Junior Marketing Specialist. In this entry-level role, you will play a crucial part in our key initiatives...

  • Media Production Specialist

    1 week ago

    Newport News, Virginia, United States TASC Technical Services Full time

    Job OverviewPosition: Media Production SpecialistClearance Requirement: Active Confidential Clearance RequiredLocation: Newport News, VAContract Duration: 12-month contractCompensation: $37.00/hr BOEPosition Summary:The Media Production Specialist is responsible for researching, developing, and producing electronic media (photo/video) tailored for training,...

  • Media Production Specialist

    1 week ago

    Newport News, Virginia, United States Acro Service Corporation Full time

    Job OverviewWe are in search of a Media Production Specialist to contribute to our organization, a leading provider in the industry. This role involves engaging directly in the advancement of media production.Key ResponsibilitiesContent Creation: Research, prepare, and produce electronic media (photography/video) tailored for training, marketing,...

  • Computer Sales Consultant

    2 weeks ago

    Newport News, Virginia, United States Acosta Sales & Marketing Full time

    Position: Intel Retail Sales SpecialistCompany: Acosta Sales & MarketingOverview:Join our dynamic team as an Intel Retail Sales Specialist. We are looking for a motivated individual who thrives in a customer-focused environment, particularly within the technology sector. In this role, you will represent Intel by promoting their cutting-edge processing...

  • Media Production Specialist II

    2 weeks ago

    Newport News, Virginia, United States Prolim Global Full time

    Job OverviewPROLIM is currently seeking a Media Production Specialist II for a prominent client.Position Summary:The role requires an individual with Confidential Clearance to research, develop, and produce electronic media (photo/video) aimed at training, marketing, documentation, and other communication needs for both internal and external stakeholders.Key...

  • Media Production Specialist 2

    1 week ago

    Newport News, Virginia, United States Prolim Global Full time

    Job OverviewPROLIM is actively seeking a Media Production Specialist 2 to support our esteemed clients.Key Responsibilities:Conducts research and develops electronic media (photo/video) for training, marketing, documentation, and other communication needs for various audiences.Collaborates with clients to identify suitable media formats, designs production...

  • Video Production Specialist

    2 weeks ago

    Newport News, Virginia, United States American CyberSystems, Inc. Full time

    American CyberSystems, Inc. is currently seeking a Video Production Specialist. Position Type: Full-time - ContractDuration: 12+ MonthsLocation: Not specified As a Video Production Specialist, your responsibilities will include:Conducting research, preparing, shooting, and editing high-quality video content for training and documentation related to...

  • Video Production Specialist

    2 weeks ago

    Newport News, Virginia, United States American CyberSystems, Inc. Full time

    American CyberSystems, Inc. is seeking a Video Production Specialist. Position Type: Full-time - ContractDuration: 12+ MonthsLocation: Not specified As a Video Production Specialist, your responsibilities will include:Conducting research, preparing, filming, and editing high-quality videos for training and documentation purposes in shipbuilding.Collaborating...

  • Retail Product Specialist

    1 week ago

    Newport News, Virginia, United States M.S. Walker Full time

    Job OverviewM.S. Walker is seeking a dedicated Retail Product Specialist to join our dynamic team in the Northern Rhode Island region. This role presents an excellent opportunity for individuals eager to delve into the wine and spirits sector while gaining valuable insights into sales, operations, and client relationship management. If you possess strong...

  • Digital Marketing Specialist

    2 days ago

    Newport News, Virginia, United States Virginia Living Museum Full time

    About the RoleThe Virginia Living Museum is seeking a highly skilled Digital Marketing Coordinator to join our Marketing & Communications team. As a key member of our team, you will be responsible for managing and optimizing our digital presence, enhancing our online visibility and user experience.Key ResponsibilitiesWeb ManagementServe as webmaster,...

  • Multimedia Production Specialist

    5 days ago

    Newport News, Virginia, United States Chenega MIOS SBU Full time

    Job SummaryWe are seeking a highly skilled Photographic Services Specialist to join our team at Chenega MIOS SBU. As a key member of our Enterprise Multimedia Center, you will be responsible for providing expert photographic services, including image production, documentation, and delivery of high-quality visual content.Key ResponsibilitiesProvide...

  • Marketing Sales Specialist

    3 days ago

    Newport News, Virginia, United States Phoenix Innovations Full time

    About Phoenix InnovationsWe are a leading provider of innovative solutions for broadband transmission through cutting-edge cable, satellite, and fiber infrastructures. Our business partners are top-tier international cable network, city network, and telecommunications operators. With our technology, we have been delivering high-quality broadband, telephone,...

  • Delivery Specialist

    1 week ago

    Newport News, Virginia, United States Blue Moon Acres Full time

    About Blue Moon Acres Blue Moon Acres is a family-run farm with over 30 years of experience providing high-quality microgreens, specialty greens, edible flowers, produce, and rice to top restaurants in New York and Philadelphia. We also offer home delivery of organic produce. Job Overview We are seeking a dedicated Delivery Specialist & Production Assistant...

  • Media Production Specialist II

    2 weeks ago

    Newport News, Virginia, United States Prolim Global Full time

    Job OverviewPROLIM is currently in search of a Media Production Representative II to support our esteemed client.Key Responsibilities:Conducts thorough research and generates high-quality electronic media (photo/video) for training, marketing, documentation, and other communication needs for both internal and external stakeholders.Collaborates with clients...

  • Product Manager

    4 weeks ago

    Newport News, United States Liebherr Full time

    The Product Manager - Technology Products is responsible for the research, definition and administration of market and internal stakeholder requirements to ensure strategic evolution of existing MIN Technology products throughout the product life cycle.The role shall also support the research and definition of international market desires in the pursuit of...