Vice President of Marketing

Join to apply for the Vice President of Marketing role at ReviveRX Company Overview Ways2Well is redefining the future of healthcare. As a leader in regenerative and preventive medicine, we empower patients to take control of their health through data‑driven, personalized care. We’re breaking away from outdated models—leveraging cutting‑edge technology, digital care platforms, and bold thinking to deliver high‑impact healthcare at scale. Title: VP of Marketing Location: Austin, TX Employment Type: Full‑time Role Overview We are seeking a bold and disruptive, results‑driven Vice President (VP) of Marketing to lead our marketing and sales growth strategy. This executive role is responsible for developing and executing a comprehensive marketing strategy that drives patient acquisition, brand awareness, and revenue growth through a strong digital‑first approach. The ideal candidate will bring a blend of marketing, sales enablement, and data‑driven leadership experience with a proven track record in a customer‑focused brand. The VP of Marketing will work closely with executive leadership, sales, and operations teams to ensure marketing strategies are directly aligned with revenue and growth objectives. Key Responsibilities Develop and lead a comprehensive, multi‑channel marketing strategy that aligns with Ways2Well’s business objectives, focusing on patient acquisition, retention, and brand positioning; build and oversee the full marketing function, including digital marketing, content strategy, brand management, performance marketing, and partnerships. Provide executive leadership and mentorship to the marketing team, fostering a high‑performance, collaborative culture. Lead all aspects of digital marketing: SEO/SEM, PPC, email marketing, social media, influencer partnerships, and content marketing; oversee website optimization, CRO, and customer experience initiatives. Work in close collaboration with sales leadership to develop lead generation and nurturing strategies that directly impact revenue growth; implement marketing automation tools and CRM integrations (e.g., HubSpot, Salesforce) to streamline marketing and sales handoffs. Measure and analyze marketing ROI, CPL, and CAC, making data‑driven adjustments as needed. Refine and maintain the Ways2Well brand identity and messaging across all touchpoints; develop and oversee PR, media relations, and thought leadership initiatives. Establish clear KPIs, dashboards, and regular reporting to monitor marketing effectiveness and growth targets; continuously test, measure, and optimize initiatives based on data insights. Identify and negotiate strategic marketing partnerships, affiliate programs, and co‑marketing opportunities; lead go‑to‑market strategies for new services, locations, and product launches. Qualifications 10+ years of progressive marketing leadership experience, including at least 5 years in a VP or Director‑level role. Proven track record scaling marketing at disruptive, high‑growth consumer brands. Experience architecting and executing large‑scale influencer, podcast, and creator‑driven campaigns in the health and wellness sector. Hands‑on operator who thrives in high‑velocity start‑up environments, building from $100 million to a billion. Deep expertise in digital marketing (paid media, SEO/SEM, content, CRM, automation). Experience working with leading‑edge platforms: TikTok, Instagram, YouTube, podcasts, community‑based/guerilla marketing. Collaborative and resourceful leader skilled at attracting top creative talent and forging dynamic partnerships. Experience managing multi‑million‑dollar marketing budgets and delivering strong ROI. Proven success in telemedicine, wellness, or fitness preferred. Strong understanding of sales funnel management, lead generation, and sales‑marketing alignment. Education & Certifications Bachelor’s Degree in Marketing, Business, Communications, or a related field required. MBA or equivalent advanced degree preferred. Why Join W2W? Work with a passionate team dedicated to transforming lives through wellness innovation. Shape the future of a growing and mission‑driven company. Competitive compensation, benefits, and a collaborative work environment. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. #J-18808-Ljbffr