VP, Marketing

Join to apply for the VP, Marketing role at Iru. About Iru Iru is the AI-powered security & IT platform used by the world’s fastest-growing companies to secure their users, apps, and devices. Built for the AI era, Iru unifies identity & access, endpoint security & management, and compliance automation—collapsing the stack and giving IT & security time and control back. Iru is backed by some of the smartest investors in tech—General Catalyst, Tiger Global, Felicis, Greycroft, and First Round Capital. In July 2024, Iru raised $100 million from General Catalyst, valuing the company at $850 million. Customers include Notion, Cursor, Lovable, Replit, and Mercor, and Iru partners with industry leaders such as ServiceNow and AWS. Iru was named to Forbes’ America’s Best Startup Employers 2025 list for employee engagement and satisfaction. The Opportunity Iru is seeking a VP of Marketing to lead our global marketing organization as we enter our next phase of growth. The VP of Marketing will own Iru’s end-to-end marketing strategy and execution, driving impact across four core pillars: Brand, Creative, Growth, and Product Marketing. This leader will be responsible for elevating Iru’s position in the market, generating demand at scale, and ensuring our product story is compelling, consistent, and differentiated across every customer touch point. This position reports directly to the Chief Revenue Officer (CRO). The ideal candidate has a track record of excellence at a world-class B2B SaaS company, with proven success building and scaling high-performing marketing teams and integrated functions. This person combines strategic vision with executional rigor, thrives in fast-moving environments, and can partner cross-functionally to drive measurable business outcomes. Success in this role means shaping how the world understands Iru’s unified, AI-powered platform that brings together UEM, EDR, Vulnerability Management, Compliance Automation, and Workforce Identity, and positioning Iru as the definitive category leader in modern enterprise security and management. Please note that this is an onsite position in our Miami (Coral Gables) office. What You\'ll Do Define and execute the global marketing strategy to accelerate revenue growth, expand market share, and strengthen Iru's leadership position Partner with executive leadership, sales, customer success, and product to ensure marketing priorities are aligned with company objectives Own Iru's brand strategy, messaging, and positioning; ensure a strong, consistent voice across all channels and markets Lead the creative vision, overseeing content, design, and storytelling that resonates with Iru's customers Drive pipeline growth through data-driven, integrated campaigns across digital, events, ABM, and field marketing Lead product positioning, competitive analysis, sales enablement, and go-to-market strategies for new products and features Build, mentor, and retain a world-class marketing team across multiple disciplines Establish operational rigor, measurable goals, and accountability across all functions of marketing Own marketing contribution to pipeline and revenue targets Optimize marketing investments to maximize ROI and efficiency Serve as the voice of the customer internally, ensuring market feedback informs product and strategy What You\'ll Bring 10+ years of progressive marketing leadership experience in high-growth B2B SaaS, including at least 5 years at the VP level or above Demonstrated success scaling marketing in a company operating at significant scale (ARR $100M+ preferred) Proven experience leading across brand, creative, demand generation, and product marketing, with depth in at least one Track record of building marketing organizations that deliver measurable impact on pipeline, revenue, and market position Exceptional communicator and storyteller, capable of inspiring internal teams and engaging external audiences Data-driven, with strong analytical skills and a track record of making informed, strategic decisions Experience working with global teams and markets Benefits & Perks Competitive salary 100% individual and dependent medical + dental + vision coverage 401(K) with a 4% company match 20 days PTO Flexibility to work from anywhere for up to 30 days per year Iru Wellness Week the first week in July Equity for full-time employees Lunch stipend provided Monday through Friday Up to 16 weeks of paid leave for new parents Paid Family and Medical Leave Modern Health mental health benefits for individuals and dependents Fertility benefits Working Advantage employee discounts Onsite fitness center Free parking Exciting opportunities for career growth We are excited to be serving a significant need for a fast-growing market, and are proud of the high-performing team we have brought together so far. If you’re someone who wants to engage in new, exciting projects that will challenge your skills in the best way possible, we would love to connect with you. At Iru, we believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences. Iru is proud to be an equal opportunity employer committed to diversity and inclusion in the workplace. Qualified applicants will be considered for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, physical or mental disability, protected veteran or military status or any other status protected by applicable law. #J-18808-Ljbffr