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Marketing Research Analyst

2 months ago

Louisville, United States LEAP Full time
Job DescriptionJob Description

Leap Group is looking for a Marketing Research Analyst to work with our full-service digital marketing agency on a contract basis.


If you're passionate about research and data analysis and interested in working with a flexible and supportive team, we'd love to hear from you


Why Join Our Team?


When joining Leap Group, you're joining a team that is passionate, innovative, and connected. Some words we've heard our teammates use to describe our culture are welcoming, collaborative, flexible, and dog-friendly (warning: your interview may be accompanied by a wagging tail).


We give our team the ability to make an impact with clients, while expanding their experience and depth of knowledge in the process.


Diverse and Inclusive Marketing Comes from Diverse and Inclusive Teams


We recognize our teammates are our greatest assets in helping our client's market less and matter more. Diverse backgrounds, opinions and perspectives on our team allow us to expand our own perspectives and, in the process, create solutions that are innovative, creative, and strategic.


We're constantly working to transform our agencies and industry into spaces that are more diverse, equitable, and inclusive, and we welcome the addition of YOUR unique voice and perspective. Don't forget to ask us about our focus on diversity, equity, and inclusion during your interview.



Who is the Marketing Research Analyst?


The Marketing Research Analyst freelancer supports the full-time research team as needed, aiding in key research activities such as:


  • methodology
  • designing, developing, and testing instrumentation
  • data collection
  • analysis and reporting

You possess an unquenchable passion for learning and understanding why consumers behave the way that they do. You have a significant level understanding of research methodologies and relevant data analysis techniques. You want to learn more about marketing research and digital marketing. You are a self-starter that can organize details and help carry projects across the finish line working independently or collaboratively as a team.


In this position, you will assist with multiple research projects, working together with members of the research+ strategy team to distill key findings into actionable insights and executable strategy.


In this role, you can expect to:


  • Assist with recruitment strategies for sourcing study participants
  • Recruit for studies via telephone, email, or public postings
  • Vet/screen research participants
  • Contribute to the creation of appropriate instrumentation and protocols
  • Assist with the collection of research data (e.g., focus groups, UX testing, surveys)
  • Support with dissemination of research participation incentives
  • Support with transcription of audio files from interview sessions
  • Perform hematic coding of qualitative data
  • Distill raw qualitative and quantitative data into key insights
  • Perform competitor audits by analyzing landscape content, web functionality, digital performance
  • Share key insights along the research process with internal and external stakeholders
  • Complete ad-hoc research inquiries as requested
  • Analyze heatmaps and user recordings
  • Analyze user testing responses
  • Partner with strategy team to inform appropriate consumer marketing efforts
  • Assist with the presentation of research to clients

What do You Need?


  • Bachelor's degree with coursework in behavioral research (or equivalent work experience)
  • 3 plus years of experience
  • Interest in behavioral research and a passion for understanding consumer behavior
  • Foundational understanding of research methods and descriptive statistical analysis
  • Foundational understanding of thematic coding
  • Strong analytical skills and excellent attention to detail
  • Comfort supporting multiple projects and prioritizing time and working flexibly/independently
  • Comfort proactively seeking guidance and receiving and implementing feedback
  • Skilled at pulling actionable insights from multiple inputs and presenting insights and recommendations to internal/external stakeholders
  • Proficiency with Microsoft Office Suite

Important note: if you think you have what it takes to be a great Marketing Research Analyst but don't necessarily meet all these qualifications, please still apply While we work hard to eliminate unnecessary requirements from our job ads, our teams and needs are constantly evolving, and we'd always love the opportunity to connect and see what might be a fit.


Where is This Role?


Leap Group has a footprint in the Midwest, with offices in Louisville, KY, Cincinnati, OH, Indianapolis, IN, and Chicago, IL. However, this role is open to fully remote candidates.


Check Us Out


To learn more about our agencies and work, visit www.leapgroupnetwork.com


Accommodation Requests


Leap Group complies with the ADA and ADAAA. If you need reasonable accommodation to apply, interview, or do the job, please send an email to our Human Resources Manager, Chelsea, at cellwanger@leapgroupnetwork.com so that we can evaluate your accommodation request.



Job Posted by ApplicantPro