DIRECTOR OF PAID SEARCH

The Director of Paid Search will lead a team of paid search specialists, providing guidance, mentorship, and performance management to maximize campaign success. Collaboration with cross‑functional teams such as analytics, creative, and product marketing is essential to integrate paid search efforts with broader marketing strategies. Ultimately, this position is accountable for delivering scalable paid search programs that increase brand visibility, customer acquisition, and revenue generation in a competitive digital landscape.This Director‑level position is located in St. Louis, MO, where Digital Strike is headquartered, with an opportunity for a hybrid work schedule.How to ApplyPart of our hiring process to gauge insights into your approach to unique situations and circumstances is for applicants to complete a Culture Index survey. Please use the button below for access to the Culture Index Survey. It should only take about five minutes to complete. This survey will provide an opportunity to upload your resume.Preferred QualificationsExperience with programmatic advertising and integration of paid search with other digital marketing strategiesCertifications such as Google Ads Certification or Microsoft Advertising Accredited ProfessionalFamiliarity with analytics platforms like Google Analytics or Adobe AnalyticsExperience working in a fast‑paced digital agency or technology company environmentResponsibilitiesLead, mentor, and develop a team of paid search professionals, fostering a culture of continuous improvement and innovationAnalyze campaign performance data to generate actionable insights and adjust strategies accordingly to improve key performance metricsCollaborate with marketing, analytics, and product teams to align paid search initiatives with overall marketing plans and company goalsDevelop and execute paid search strategies across platforms including Google Ads, Bing Ads, and other relevant channels to meet business objectivesManage and optimize large‑scale paid search campaigns, ensuring efficient budget allocation and maximizing ROIStay current with industry trends, tools, and best practices to maintain a competitive edge in paid search marketingWork with the internal DS team to strategically transform data into opportunity and decisionsPossess a strong passion for testing and managing successful campaigns with a curious approach to discover digital insightsThe capacity to make it in a fast‑paced, strategy‑driven work environmentAn eagerness and hunger to learn and bring new ideas and strategies to the teamConfident and effective communication skills as you will be sharing ideas and results both internally and externallyInternal and external discussions to understand the client’s business goals and targetOur Average Day Around HereA typical day for the Director of Paid Search begins early with a review of key performance metrics and the agency’s EOS scorecard, identifying top priorities aligned with company “rocks.” The morning could start with a quick team huddle, where the director celebrates wins, checks in on workload balance, and logs any issues to address later—reflecting the core value of caring. (If this morning huddle is not a necessity, you’ll plan and lead a weekly team Paid Search Strategist meeting (or Level‑10) to go through team scorecards, headlines, rocks and to, “IDS”, identify, discuss, and solve issues.You’ll spend part of your day in client strategy sessions and one‑on‑ones with PPC strategists, using curiosity to explore new opportunities and guide team development. As Director, you may host a “Lunch & Learn” to foster shared learning and spark innovative ideas, and to unite the remote team through Google Meet.Analyzing performance data, optimizing campaigns, and ensuring all client accounts are meeting goals—demonstrating a spirit of competitiveness is also a key component of the job. Each day you’ll manage and lead the strategist toward success of client campaigns to ensure client goals are being reached. The day might wrap up with proposal reviews, client communication, and public recognition of team achievements, ending with reflection on progress and plans for the next day. The Director embodies the agency’s core values— caring for the team and clients, staying curious to drive innovation, and remaining competitive to deliver exceptional results.The importance of leading, managing, and helping the team embrace accountability is a reoccurring behavior which is practiced by all senior team members. The Senior Leadership team is available to assist in growing not only the Director, but also each team member.What You’ll Get From Us (Benefits)Employee health, dental, vision, and life insurance at no cost to you.A robust streaming package of services so you can watch documentaries, (Netflix, Paramount, HULU and more), to stay up to date on industry trends, and/or enjoy your downtime, all paid for by the company.Generous PTO offerings (that grow over time).Eligibility to participate in the company 401(k) with a 3% company contribution regardless of how much you contribute (even if you choose not to contribute any on your own) after only six months with us.All major holidays off, plus the week between Christmas and New Years—in addition to your normal vacation time.Freedom to work within a hybrid schedule after a 90‑day onboarding period.DoorDash membership so delivery is at no cost to you. And yes, there is such a thing as a free lunch (every other Wednesday).ScheduleMonday to Friday. 8:30 am – 5:00 pm CST.Salary Range$105k – $120k.Are you the Director of Paid Search we’ve been looking for? Again, please click this link and take our Culture Index survey, so we can get to know more about youWe’re always looking for the right people to join our team, both remotely and in person. #J-18808-Ljbffr