Paid Search Lead

Paid Search ExpertCopeland is a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead.Whether you are a professional looking for a career change, an undergraduate student exploring your first opportunity, or recent graduate with an advanced degree, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey todayIf you are a paid search marketing professional looking for an opportunity to grow, Copeland has an exciting opportunity for you Based in our St. Louis location, you will serve as a paid search expert on an in-house, paid media team. You will execute and optimize performance for paid search campaigns across varied products and brands in both the B2C and B2B spaces, driving results and making recommendations based on campaign goals. You will be a part of the Paid Media team and will collaborate closely with the social media team, marketing managers, project managers, analytics team, and other cross-functional stakeholders.Role ResponsibilitiesPaid Search ManagementCollaborate with marketing managers, campaign leads, paid media team, SEO and web team, and the project management team to develop strategy and execute paid search campaigns across the Google and Microsoft Ads ecosystems primarily Search, some YouTube and Display.Own and execute on all aspects of the ad process including building, monitoring, and optimizing bid and keyword strategies, audience targeting, ad copy, landing page messaging, and content strategy.Manage campaign budgets and optimizing spend according to approved marketing plan.Work closely with sales and product teams to understand customer audience and their journey.Maintain relationships with and hold accountable external advertising partners and agencies.Performance Analysis and ReportingWork closely with project managers and analytics team to identify KPIs and then assess and report on campaign effectiveness by product, medium, source, offer type, and target audience; adjust and optimize campaigns in-flight based on performance.Cultivate a data-driven mentality with an emphasis on analytics, insights, and recommendations.Make campaign and landing page recommendations based on performance analysis to ensure digital initiatives are performing optimally.Stay on top of industry trends and assist in the identification of additional in-channel initiatives for advertising purposes.Required Education, Experience & SkillsBachelors degree in marketing or business management.3+ years of hands-on media buying experience in advertising platforms (Google Ads & Microsoft Ads).Strong familiarity with the sales funnel and ad tactics used at each level.Strong ability to develop a plan, collaborate, and communicate clearly and cross-functionally to get results and influence decisions.Ability to implement conversion tracking, interpret marketing analytics, report on success metrics, and suggest optimizations.Legal authorization to work in the United States. Sponsorship will not be provided for this position.Preferred Experience & SkillsExperience with additional paid media channels (paid social, influencers, display/programmatic, trade media, retail, etc.).Digital marketing strategy and methodologies.Familiarity with Salesforce CRM and/or Salesforce Marketing Cloud.Experience executing international campaigns outside of the United States.ScheduleThis role is hybrid eligible with the requirement to be in office at least three days per week. Colleagues are expected to demonstrate an office first mindset, which is the understanding that teams will collaborate in-person and colleagues should be flexible to adjust their hybrid days based on business needs. You will have an opportunity to work with your team and leader to determine when you should be in office to drive meaningful connections and to best serve our customers.Why Work in St. Louis, Missouri Our facility is located in St. Louis, famous for its Gateway Arch standing at 630 feet tall. St. Louis is a family-friendly, historic metropolitan area with a low cost of living and first-class schools. The city offers excellent restaurants, shopping areas, art galleries, and numerous festivals throughout the year, making this an exciting place to live and work.About Our Location Our location is the host of Copeland's corporate headquarters. Our products have become household names that support the comfort and well-being of our customers. The employees at this location provide support to the various businesses within the platform, allowing for many networking opportunities across businesses.Our Commitment to Our People Across the globe, we are united by a singular Purpose: Sustainability is no small ambition. That's why everything we do is geared toward a sustainable futurefor our generation and all those to come. Through groundbreaking innovations, HVACR technology and cold chain solutions, we are reducing carbon emissions and improving energy efficiency in spaces of all sizes, from residential to commercial to industrial. Our employees are our greatest strength. We believe that our culture of passion, openness, and collaboration empowers us to work toward the same goal - to make the world a better place. We invest in the end-to-end development of our people, beginning at onboarding and through senior leadership, so they can thrive personally and professionally. Flexible and competitive benefits plans offer the right options to meet your individual/family needs: medical insurance plans, dental and vision coverage, 401(k) and more. We provide employees with flexible time off plans, including paid parental leave, vacation and holiday leave. Together, we have the opportunity and the power to continue to revolutionize the technology behind air conditioning, heating and refrigeration, and cultivate a better future. Learn more about us and how you can join our teamOur Commitment to Inclusion & Belonging At Copeland, we cultivate a strong sense of inclusion and belonging where individuals of all backgrounds, and with diverse perspectives, are embraced and treated fairly to enable a stronger workforce. Our employee resource groups play an important role in culture and community building at Copeland.Work Authorization Copeland will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1 with OPT or CPT, H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.Equal Opportunity Employer Copeland is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: copeland.careers@copeland.com