Director, Social Strategy
2 weeks ago
Director of Social Strategy
Job Overview:
The Director of Social Strategy will be responsible for developing and overseeing innovative social media strategy and campaigns across all social channels to increase brand awareness and drive growth.
Duties & Responsibilities:
- Social Media
- Lead the overall management and growth of social media platforms globally
- Help develop social media and content strategies that align with each individual company initiatives
- Expand social media reach, maintain favorable consumer sentiment (views, engagement, impressions, sales)
- Work closely with agency, Brand, and Marketing teams to support campaigns
- Develop, implement, and manage innovative ideas/promotions to drive greater relevance, engagement, and grow external social media communities
- Oversee content development, distribution, and community management across all major social media platforms including Instagram, Twitter, Facebook, and Pinterest
- Oversee and lead editorial calendar that incorporates overall social media strategy
- Stay current with social media trends and incorporate them, as appropriate, to improve the customer experience, drive sales, and leverage ongoing customer involvement
- Set goals, track, analyze, and report performance, identifying and implementing recommendations for improvement and growth
- Manage and lead Social Media in-house team
- Agency Management
- Working under the direction of the Sr. Director, Corp Communications, managing external agencies to assist in Social Media activities. Support decisions with ROI-based analysis and KPI tracking.
- Work in collaboration with other team members and agency partners to ensure initiatives have 360-degree support and alignment across all channels
- Other duties as assigned
Qualifications:
- 10-12 years of experience in successfully managing/launching social media programs for new and legacy brands. In-house Consumer Product Industry experience is required.
- Experience building and leading an award-winning team with demonstrated EQ and people management skills
- Proven background in strategic planning within social and digital space and developing successful campaigns that have gained and maintained organic (versus paid-for Followers) growth with proven sales results
- Strong and proven business acumen
- Expertise in social data analysis and measuring KPIs impactful to the business
- Strong experience reporting ROI to senior leadership
- Analytical skills and the ability to use digital tools to find actionable insights through data
- A collaborative nature with finesse in developing relationships cross-functionally
- Global experience is required
Salary: $150k-$165k
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