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Paid Social Media Manager
2 months ago
About us:
JUICE is a digital growth & marketing agency founded by two entrepreneurs with successful previous exits. Our strict focus on maximizing ROI has helped our clients see enormous revenue-driving success across user acquisition, eCommerce, and lead generation campaigns. JUICE is an Inc. 5000 award-winning industry leader in results-driven growth strategy development, social advertising, search engine marketing, organic search ranking, and lead generation. JUICE focuses on building scalable, efficient campaigns that drive results.
What you'll do:
- Strategize, execute, manage, and optimize a portfolio of paid social ad accounts.
- Develop marketing strategies relating to paid social, creating clear plans to achieve client business goals and proactively identify new opportunities/solutions that align with a client's goals.
- Possesses comprehensive expertise in paid social strategy, including an understanding of full-funnel dynamics, platform selection based on specific objectives, attribution methods, measurement techniques, conversion tracking, creative execution, and more.
- Communicate strategy, performance, and campaign recommendations externally and internally. Brings prior experience in client communication, adept in engaging with clients through email or phone, and has participated in presentations.
- Display a strong understanding of performance digital marketing metrics for clients with the ability to analyze performance, identify areas for improvement, and justify campaign decisions to clients and internal stakeholders.
- Collaborate with team members to design funnels with a thorough understanding of LTV and CAC, not just the initial acquisition of new customers/users.
- Operates as an experienced versatile team member, providing support in both strategy and execution, with a keen awareness of when to take ownership of a task and when to delegate effectively. Mentors junior team members via training and delegation.
- Takes proactive steps to stay informed about industry developments. Have the ability to self-conduct, gather, and analyze market research to determine social media opportunities and competitiveness.
- Be an exemplary model of JUICE values
- 3+ years of paid social (Meta/TikTok is a plus) advertising experience, building high-converting ad copy and campaign strategies to drive quantifiable results.
- 3+ years of agency experience preferred
- Strong understanding of advertising and marketing principles, particularly for online audiences.
- Expertise in conceiving, testing, and optimizing ad copy.
- Strong written and verbal communication skills.
- Proven ability to be proactive.
- Ability to think critically.
- A passion for growing businesses.
- Competitive salary based on experience level.
- Awesome, energetic work environment.
- Annual offsite.
- Lunch & Learns.
- Matching 401k plan.
- Health benefits.
- Unlimited PTO
- Fully Remote Work.
Department Marketing Locations New York City, Miami, Remote Remote status Fully Remote Employment type Full-time Seniority Level Mid-Senior Level