Marketing & Social Media Strategist

3 weeks ago


Las Vegas, Nevada, United States Mustard Seed Full time
Marketing & Social Media Manager Job Description

MustardSeed PMO is a leading provider of project management services to life sciences organizations. We're seeking a highly skilled Marketing and Social Media Manager to help us build and maintain a powerful online presence, drive brand awareness, and generate meaningful sales opportunities.

About the Role

The Marketing and Social Media Manager will lead and execute MustardSeed's social media and marketing initiatives. This role is responsible for expanding our reach across multiple platforms, engaging our target audience, and driving measurable growth through creative and results-oriented marketing strategies.

Key Responsibilities
  • Social Media Management: Develop and implement a comprehensive social media strategy to align with MustardSeed's business goals. Create, curate, and manage content for all relevant social media platforms.
  • Account-Based Marketing: Partner with the sales team to develop and implement an effective account-based marketing strategy, including lead sequencing and the use of HubSpot.
  • Digital Marketing Campaigns: Execute targeted paid ad campaigns on Facebook, LinkedIn, and Google, while monitoring and optimizing for best performance.
  • Industry Trends & Opportunities: Stay updated on industry trends and competitors to identify marketing opportunities.
  • Audience Segmentation: Develop segmented marketing campaigns for different Ideal Customer Profiles (ICPs) to enhance targeted communication.
  • Newsletter Management: Draft and distribute monthly newsletters to keep clients and prospects informed about company updates, trends, and project management insights.
  • Website & SEO: Work closely with our website developers to optimize our online presence.
  • HubSpot Management: Oversee marketing efforts within HubSpot, including workflows, email marketing, lead nurturing, and leveraging ABM tools.
  • Content Alignment: Collaborate with internal teams to ensure all content aligns with company objectives and brand voice.
  • Performance Analysis: Analyze and report on marketing performance metrics to assess the effectiveness of campaigns and strategies.
  • Trend Monitoring: Stay up to date with the latest social media trends, tools, and best practices.
  • Copywriting & Content Creation: Write compelling and persuasive content, maintaining a creative approach to generating engaging and original material.
Why Work with Us?
  • Be part of a small, innovative team making an impact in life sciences.
  • Significant growth opportunities within a company committed to nurturing talent.
  • Collaborative and supportive work environment that values creativity and initiative.
Compensation & Benefits

Salary is commensurate with experience. We offer comprehensive benefits, including a company-sponsored Individual Coverage Healthcare Reimbursement Arrangement (ICHRA), 401(K), Healthcare Savings Account (HSA), Paid Time Off (PTO), Parental Leave, and paid company holidays.

We're an equal employment opportunity employer and welcome applications from diverse candidates.



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