Marketing Content Strategist
4 weeks ago
At Pharos Systems International, we are seeking a skilled Marketing Content Manager to drive our brand visibility and engagement through strategic content creation and optimization. The ideal candidate will have a proven track record of developing compelling content that resonates with our target audience across various platforms.
Key Responsibilities:
Develop and execute content strategies in alignment with marketing objectives, working closely with product marketing and demand generation teams.
Create engaging written content including blogs, social media posts, eBooks, press releases, and marketing collateral that reflects our brand voice and style.
Conduct thorough research on industry topics and collaborate with subject matter experts as needed.
Proofread, revise, and edit content to ensure clarity, consistency, and quality.
Collaborate with graphic designers, video producers, and other content creators to ensure cohesive content presentation.
Ensure the website reflects the latest product updates, news, company information as well as supporting demand gen programs.
Optimize website content regularly to enhance SEO, user engagement, and conversion rates.
Develop and execute organic social media strategies to increase followers and drive traffic to our website.
Monitor and report on website and social media performance, analyzing content effectiveness and making adjustments as needed.
Requirements:
Bachelor's degree in Marketing, Communications, Journalism, or related field.
Proven experience (2+ years) as a Content Manager, Copywriter, or similar role in a marketing or digital agency environment.
Strong writing, editing, and proofreading skills with a portfolio of published articles or content samples.
Experience in SEO and web traffic metrics.
Knowledge of WordPress and social media platforms.
Excellent project management skills with the ability to prioritize and manage multiple deadlines.
Creative thinker with a strategic mindset and ability to drive content innovation.
Pharos Systems International
We are an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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