Marketing Director

Standard Communities is a mission-driven, affordable, and workforce housing organization dedicated to creating, preserving, and improving communities across the country. We believe that safe, sustainable, and high-quality housing is the foundation for thriving neighborhoods. Our team brings passion, creativity, and purpose to every project — transforming properties and lives nationwide. About the Role We’re seeking an experienced and visionary Director of Marketing to lead Standard Communities’ marketing and communications efforts nationwide. This role invites an innovative leader who uses imaginative storytelling to enhance our brand, broaden our reach, and effectively share the meaningful results of our efforts. The ideal candidate is a hands‑on strategic thinker who thrives in a collaborative environment and has a proven ability to turn ideas into compelling campaigns that drive engagement and elevate organizational goals. Key Responsibilities Lead Marketing Strategy: Develop and execute an integrated marketing and communications strategy aligned with company goals and mission. Brand Management: Oversee brand development and ensure consistent messaging across all channels — digital, print, events, and public relations. Digital & Content Marketing: Direct social media, website, and email marketing campaigns to engage key audiences and expand reach. Creative Leadership: Manage the production of marketing materials, videos, press releases, and presentations that highlight Standard’s projects and impact. Executive Communications: Write, edit, and advise the Co-Founders and Senior Leadership Team on key communications, including speeches, op-eds, thought leadership pieces, and internal messaging. Public Relations & Partnerships: Collaborate with PR firms and external partners to promote company achievements and initiatives. Team Development: Manage and mentor a marketing team, fostering innovation, collaboration, and professional growth. Performance Tracking: Monitor KPIs, analyze marketing performance, and provide actionable insights to improve ROI. Event & Property Marketing: Oversee marketing support for property openings, community events, and corporate initiatives. Crisis & Reputation Management: Develop and implement strategies to manage sensitive communications and protect the company’s reputation. Cross-Department Collaboration: Partner with teams across the organization to ensure alignment with the brand and support company-wide initiatives. Qualifications Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field required; Master’s degree is a plus. Minimum of 4 to 5 years of progressive marketing experience, and/or 2 years at the Director level. Experience in real estate, property management, or community development is highly preferred. Proven success in developing and executing comprehensive marketing campaigns. Strong leadership skills and experience managing internal teams and external creative partners. Excellent written, verbal, and visual communication abilities. Proficiency in marketing analytics and tools such as Google Analytics, Canva, and Adobe Creative Suite. Who You Are A strategic and creative leader who brings ideas to life with purpose and clarity. A results‑oriented marketer who thrives in fast‑paced, mission‑driven environments. A team player who inspires collaboration and empowers others to perform at their best. A storyteller who can turn real estate data and community impact into meaningful narratives. A problem‑solver who can pivot quickly and bring focus and calm to complex challenges. A leader who isn’t afraid to roll up their sleeves and dive into the work—someone who pairs strategic vision and big‑picture thinking with a genuine willingness to get in the trenches and execute, ensuring that both plans and results are brought to life through active participation and teamwork. Standard Communities is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit, and business need. Location: Maryland, United StatesSalary: $150,000 - $175,000 #J-18808-Ljbffr