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Director of Marketing
4 weeks ago
Director Of MarketingThe Director of Marketing is responsible for shaping and leading an integrated marketing strategy across online and offline channels that elevates awareness of the power of state legislatures and DLCC, deepens engagement and stakeholder trust in our work and impact, and drives sustainable fundraising growth. This position ensures that data-driven insights deliver strong brand storytelling, digital performance, and a motivating audience experience increasing DLCC's visibility and relevance across both traditional and emerging AI-driven discovery platforms.This is a leadership role for a strategist who thrives at the intersection of mission, creativity, technology, and measurable impact. The ideal candidate combines strategic vision with hands-on execution, fluency in analytics, and the ability to translate organizational objectives into measurable marketing outcomes.The Director of Marketing reports to the Vice President of Marketing & Communications and will have 2 - 4 direct reports. The DLCC is a hybrid organization based in Washington, DC, and this position is eligible for permanent remote work or flexible work arrangements.The Director of Marketing is expected to model the values of the DLCC:CREDIBILITY: We are respected and trusted in words and actions.INCLUSIVE: The DLCC values the unique experience and perspective of all who work here. We strive to make all contributors feel welcomed, valued, and respected. We focus on outcomes, recognizing different people approach opportunities and challenges differently.INITIATIVE: We exhibit high levels of creativity in our work and need all team members to proactively contribute ideas to move our work forward.RESULTS DRIVEN: Our team undertakes projects professionally and executes them fully and to completion.RISK: We identify opportunities to employ new ideas and tactics, and execute these ideas when we believe the potential reward outweighs the risk. We evaluate, learn, and improve our strategy, both when the risks pay off and when they do not.TEAMWORK: We work collaboratively, additively, and in sync with our colleagues. Our individual work considers the needs, capacity, and expertise of those we work alongside.Responsibilities:Lead and execute a unified marketing strategy that translates complex mission and impact stories into accessible, emotionally resonant narratives suitable for each channel.Ensure every message, creative decision, and campaign ladders up to the organization's mission while allowing room for audience-specific personalization.Manage tone, voice, and style guidelines that reflect the organization's values and brand identity.Develop guidelines that inform how far content personalization can flex without breaking brand and message integrity.Lead the creation of a calendar that ensures alignment among marketing, fundraising, and program teams.Champion accessibility, inclusivity, and ethical content practices.With the Vice President of Marketing and Communications, drive brand consistency within Marketing & Communications and across departments to ensure a credible, compelling audience experience.Partner with Development to align CRM, automation, and donor data with marketing campaigns.Collaborate with legal and compliance to protect brand trust by ensuring compliance, ethical use of data, and consistency across all touchpoints.Collaborate with DLCC partners and surrogates to produce or procure strong visual content.Manage internal and external creative team members (writers, designers, video producers) to execute a data-driven, unified content strategy across marketing channels.Manage vendor and platform relationships.Ensure that creative work meets the highest standards for clarity, emotion, and brand integrity.Champion experimentation: motion graphics, interactive storytelling, user-generated content, and new media formats.Integrate AI and emerging technologies into creative workflowsManage and mentor a team of 4.Define and build a dashboard to track KPIs for marketing effectiveness (engagement, conversions, donor pipeline performance, brand lift, ROI).Apply A/B testing and predictive analytics to guide creative and channel investment decisions.Incorporate new discovery metrics (AI citations, sentiment, engagement depth) into marketing performance reviews.Outcomes:Team Culture: DLCC has a data-driven, integrated marketing team that operates with agility and innovation.Strategy: Unified brand and messaging across all channels.Product: Recognized creative excellence that advances mission visibility and trust through consistent, high-impact storytelling.Revenue: Measurable growth in engagement, donor acquisition, and donor retention.Qualifications:812+ years of progressive marketing or brand strategy experience with at least 2 years in a management role (nonprofit, social impact, or mission-driven sectors preferred).Proven success in managing a multi-channel marketing and creative team and contractors.Experience managing marketing budgets.Ability to design and manage dashboards using multiple data sources to analyze trends and donor journeys, translating complex data into integrated marketing plans with measurable ROI.Demonstrated content creation skills, editorial judgment, visual storytelling instincts, and project management discipline.Strong understanding of digital content production (writing, design, video, UX) and emerging AI tools for creative efficiency.Highly adaptable to new information and technology.Ability to coach and mentor individuals and teams through change.Physical Requirements:The DLCC is committed to supporting employees of varying abilities and to providing reasonable accommodations to enable individuals with disabilities to thrive at the DLCC. The requirements of this role, related to its physical demands, described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. All DLCC employees must be able to operate a computer and use a cell phone. For roles at the DLCC that include frequent business travel expectations, we can discuss reasonable alternatives to travel in some instances. Most roles also require communicating with key external stakeholders of the organization in person, via the telephone, or via email. Applicants with questions about accommodations may request to speak with our ADA liaison, Kennissa Brown.Essential functions of the role include:Working from a computer for long periods of time.While performing the duties of this job, the employee is frequently required to communicate using the telephone, email, and in-person with stakeholders.This position has less than 5% travel expectations and is eligible for flexible work hour arrangements.This role may require work outside of normal business hours.How to Apply:The salary range for the Director of Marketing position is $130,000 - $145,000 on an annualized basis, commensurate with experience and qualifications. The DLCC offers a generous benefits package, including:Unlimited paid time off, including for Federal holidays, time off around Federal holidays, including the week between Christmas and New Year, vacation, sick days.Fully paid health/vision/dental insurance for the employee + spouse/partner + dependents.Up to 6% retirement employer contribution.Monthly use-it-or-lose-it $100 transit benefit for employees located in the DC region.Employer contribution of $500 to employee's Flexible Spending Account, and opportunity to withhold pre-tax income for Dependent Care Account.Up to $5,000 employer-paid Health Reimbursement Account for IVF-related costs or Adoption Assistance, and up to $2,500 for employer-paid Health Reimbursement Account for out-of-pocket dental and orthodontic expenses.Monthly $100 student loan payment benefit.Monthly $100 mobile phone reimbursement.and more.To apply for this position, please complete an electronic application by December 16, 2025. The DLCC may review applications after this deadline; however, this is not a guarantee that your application will be considered if it is not submitted by December 16, 2025. Only complete applications through the application portal will be accepted. You must also include a resume, cover letter, and three professional references to be considered for this position. When an applicant with a disability needs an accommodation to have an equal opportunity to compete for this position, they may request it in writing by emailing jobs(at)dlcc.org. No calls, please. Applicants will be screened on a rolling basis.The DLCC
