Direct Marketing Analyst
2 weeks ago
Job Summary As the Direct Mail and Email Analyst for North America, you will be responsible for driving data-driven marketing initiatives and leveraging analytical insights to optimize direct mail lists, campaign performance and produce key monthly reports. Working closely with the Sr. Manager of Marketing and global teams, you will lead the planning, execution, and analysis of direct mail and email campaigns with a strong emphasis on database management, customer list segmentation, and performance evaluation.Responsibilities and Accountabilities Utilize direct mail database marketing techniques to segment audiences effectively and personalize direct mail and email marketing communications. Plan, execute, and optimize targeted direct mail campaigns, overseeing list segmentation, modeling, creative development, production coordination, and post-campaign analysis. Create mailing lists for various direct mail and email activities incorporating a variety profile and past travel data for consumers and travel agents from reservations and email system databases. Conduct thorough post-campaign analysis of Crystal's direct mail campaigns, identifying trends, opportunities, and areas for improvement to help optimize return on investment. Complete back-end analysis of direct mail initiatives including evaluating response rates and ROI by mailing segment. Coordinate with mail house on all direct mail lists to ensure files are properly processed and approve laser proofs. Ensure alignment of marketing campaigns and content strategies with the broader Crystal brand strategy, leveraging analytical insights to inform decision-making. Develop insight-led creative briefs, guiding messaging strategies based on data-driven insights. Collaborate with proofreaders to ensure accuracy, grammar, and brand consistency across all communications. Manage the marketing calendar and ongoing creative deliverables in collaboration with the global shared services team. Conduct regular reviews and updates of the marketing plan, incorporating insights from data analysis. Track all direct marketing expenditures, manage monthly budgets, and submit invoices for processing in a timely manner. Exercise discretion and independent judgment in all aspects of job functions. Position requires imagination, originality, and talent in the marketing field Other DutiesPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Functions, duties, responsibilities, and activities may change at any time with or without notice. Work EnvironmentWorks in a typical office environment with quiet-to-moderate noise generated by computer printer, fax machine and light traffic. Traveling may be required. Physical DemandsRequires sitting, standing, walking, bending, and reaching. May require lifting or pushing up to 25 pounds. Requires manual dexterity sufficient to operate standard office machines such as computers, fax machines, calculators, the telephone, and other office equipment. Expected Hours of WorkThe position is fulltime and frequently requires working additional time outside of normal business hours. RequirementsEducation: Bachelor's degree in Marketing, Advertising, Communications, or related field preferredExperience: 3+ years of experience in marketing or advertising, hospitality/travel experience a plus.Skills/Qualifications: Proficiency in Microsoft Outlook, Word, Excel (advanced), and PowerPoint programs. Skills in Power BI preferred Strong analytical skills with the ability to interpret data, analyze trends, and draw actionable insights. Strong editing and proofreading skills. Firm understanding of direct marketing and performance marketing strategies. Familiarity with marketing tactics and strategies for affluent markets. Must be highly detailed-oriented with strong organizational and follow-up skills. Team player with a positive attitude who works well cross-functionally. Resourceful, creative self-starter who takes initiative to learn processes and get things done with little supervision. Ability to multi-task and thrive in a fast-paced environment where strategic brand-building efforts are priority - start-up experience a plus. Experience with database management and segmentation techniques. Experience/understanding of custom databases required
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Direct Marketing Analyst
2 months ago
North Miami Beach, United States Crystal Cruises Full timeJob Summary As the Direct Mail and Email Analyst for North America, you will be responsible for driving data-driven marketing initiatives and leveraging analytical insights to optimize direct mail lists, campaign performance and produce key monthly reports. Working closely with the Sr. Manager of Marketing and global teams, you will lead the planning,...
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Direct Marketing Analyst
3 weeks ago
Miami, United States Crystal Cruises Full timeJob Summary As the Direct Mail and Email Analyst for North America, you will be responsible for driving data-driven marketing initiatives and leveraging analytical insights to optimize direct mail lists, campaign performance and produce key monthly reports. Working closely with the Sr. Manager of Marketing and global teams, you will lead the planning,...
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Direct Marketing Analyst
1 month ago
Hallandale Beach, United States MSH Full timeJob SummaryAs the Direct Marketing Analyst for North America, you will be responsible for driving data-driven marketing initiatives and leveraging analytical insights to optimize campaign performance and produce key monthly reports. Working closely with the Sr. Manager of Marketing and global teams, you will lead the planning, execution, and analysis of...
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Sales & Marketing | Director of Group Sales
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Miami Beach, United States Fontainebleau Marketing Full timeOverview"IF YOU CREATE THE STAGE SETTING AND IT IS GRAND, EVERYONE WHO ENTERS WILL PLAY THEIR PART." - Morris Lapidus A spectacular blend of Golden Era glamour and modern luxury, Fontainebleau today reinvents the original vision of legendary architect Morris Lapidus - a stage where everyone plays their unique part. At Fontainebleau, striking design,...
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Senior Marketing Analyst
1 month ago
Virginia Beach, United States ECPI University Full timeSenior Marketing AnalystOverviewThe Senior Marketing Analyst will report to the Digital Marketing Manager and will work closely with other institutional leaders across the organization in the research, development, implementation, and management of recurring and ad-hoc analysis and reporting the strategic direction of goals of the organization. The Senior...
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Marketing Analyst
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Senior Marketing Analyst
2 weeks ago
Virginia Beach, United States ECPI University Full timeSenior Marketing AnalystOverview The Senior Marketing Analyst will report to the Digital Marketing Manager and will work closely with other institutional leaders across the organization in the research, development, implementation, and management of recurring and ad-hoc analysis and reporting the strategic direction of goals of the organization. The Senior...
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Senior Marketing Analyst
2 months ago
Virginia Beach, United States ECPI University Full timeSenior Marketing AnalystOverview The Senior Marketing Analyst will report to the Digital Marketing Manager and will work closely with other institutional leaders across the organization in the research, development, implementation, and management of recurring and ad-hoc analysis and reporting the strategic direction of goals of the organization. The Senior...
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Direct Marketing Agent
2 weeks ago
Miami, United States SSM Services, inc Full time $40,000 - $55,000Job DescriptionJob DescriptionWe are actively looking for an innovative, performance-driven Direct Marketing Agent to become a vital member of our Marketing & Business Development team. We know you are naturally curious and have plenty of questions, so we broke it down for you.Who are we? Fueled by a team of passionate, competitive, and driven...
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Direct Marketing Agent
2 weeks ago
Miami, United States SSM Services, inc Full timeWe are actively looking for an innovative, performance-driven Direct Marketing Agent to become a vital member of our Marketing & Business Development team. We know you are naturally curious and have plenty of questions, so we broke it down for you. Who are we? Fueled by a team of passionate, competitive, and driven professionals, we are a consulting and...
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Marketing Analyst
4 weeks ago
Newport Beach, United States SmartFinancial Full timeJob DescriptionJob DescriptionMarketing Analyst at SmartFinancialAt SmartFinancial, we're on a mission to make the insurance shopping process better, simpler, and more effective.Our transparent insurance-technology platform is changing the way people shop for insurance by pairing them with the right carrier and policy, one policy at a time. Our company...
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Marketing Analyst
3 months ago
Newport Beach, United States SmartFinancial Full timeJob DescriptionJob DescriptionMarketing Analyst at SmartFinancialAt SmartFinancial, we're on a mission to make the insurance shopping process better, simpler, and more effective.Our transparent insurance-technology platform is changing the way people shop for insurance by pairing them with the right carrier and policy, one policy at a time. Our company...
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Marketing Analyst
2 months ago
Long Beach, United States 24 Seven Talent Full timeOur client, a boutique ad agency is looking for a Marketing Analyst. This is a temp to hire role (40 hours a week) that is hybrid onsite in Long Beach.We are currently looking for a Marketing Analyst with solid agency and marketing experience to join our team. You will maintain communication and collaboration with our client and internal cross-functional...
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Marketing Analyst
1 month ago
Long Beach, United States 24 Seven Talent Full timeOur client, a boutique ad agency is looking for a Marketing Analyst. This is a temp to hire role (40 hours a week) that is hybrid onsite in Long Beach.We are currently looking for a Marketing Analyst with solid agency and marketing experience to join our team. You will maintain communication and collaboration with our client and internal cross-functional...
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Market Risk Analyst
2 weeks ago
Miami, United States BC USA GP, LLC Full timePosition OverviewWe are seeking a skilled Market Risk Analyst to join our team in Miami. This role involves conducting quantitative assessments to evaluate and execute transactions related to interest rates and foreign exchange.Key ResponsibilitiesPerform in-depth quantitative analysis to price and execute trades.Reconcile booked transactions and monitor...
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Analyst - Customer Relationship Marketing
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Miami, United States Visasoutheasteurope Full time**Analyst - Customer Relationship Marketing** Marketing Full-time Date: Job Number: REF40256B **Company Description** As the worlds leader in digital payments technology, Visas mission is to connect the world through the most creative, reliable and secure payment network - enabling individuals, businesses, and economies to thrive. Our advanced global...
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Marketing Research Analyst
1 month ago
Pompano Beach, United States Medical Device Manufacturing Co Full timeJob DescriptionJob DescriptionThe Marketing Research Analyst is responsible for researching, reviewing and interpreting market trends, the customer experience and competitors’ activities, in addition to recommending marketing strategies. In this role, the Marketing Research Analyst is required to gather data, write detailed reports on findings, identify...
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Marketing Analyst
3 months ago
West Palm Beach, United States My Bambu Full timeJob DescriptionJob DescriptionSalary: Starting at 50kMarketing Analyst What Is MyBambu?MyBambu is a financial institution delivering the first all in one mobile digital banking solution targeting the Hispanic unbanked and underbanked population. The mission of MyBambu is to promote financial inclusion to the unbanked and underbanked by providing an array...
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Marketing Analyst
1 month ago
West Palm Beach, United States MyBambu Full timeMarketing Analyst What Is MyBambu?MyBambu is a financial institution delivering the first all in one mobile digital banking solution targeting the Hispanic unbanked and underbanked population. The mission of MyBambu is to promote financial inclusion to the unbanked and underbanked by providing an array of financial solutions delivered via mobile devices. We...
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Marketing Analyst
3 weeks ago
West Palm Beach, United States My Bambu Full timeJob DescriptionJob DescriptionSalary: Starting at 50kMarketing Analyst What Is MyBambu?MyBambu is a cutting-edge fintech platform delivering the first all-in-one mobile digital financial solution for underserved, primarily Hispanic communities. With a focus on financial inclusion, MyBambu offers easy access to a range of services, including checking...