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Marketing Research Analyst

1 month ago


Pompano Beach, United States Medical Device Manufacturing Co Full time
Job DescriptionJob Description

The Marketing Research Analyst is responsible for researching, reviewing and interpreting market trends, the customer experience and competitors’ activities, in addition to recommending marketing strategies. In this role, the Marketing Research Analyst is required to gather data, write detailed reports on findings, identify new markets, and advise upper management on marketing tactics. To ensure success, the Marketing Research Analyst should have at least four years of experience in marketing, excellent mathematics and language skills, and outstanding analytical insights. Demonstrating an aptitude for interpreting data and strong research abilities is crucial. Experience in the healthcare sector and more specifically pharmacy operations is highly desirable.

 

Essential Duties and Responsibilities:

· Conducting research on consumer and market trends, target demographics, competing brands and competitive pricing.

· Designing and implementing market and consumer surveys.

· Gathering, analyzing, and interpreting marketing data in support of sales and marketing efforts

· Preparing detailed reports on consumer behavior, competitors' activities, outcomes, and sales.

· Monitoring customer bases and identifying new ones.

· Forecasting future market, consumer, and sales trends.

· Working with the marketing team to inform and develop marketing strategies.

· Communicating with customers, competitors, and suppliers.

· Monitoring the efficacy of sales and marketing strategies through analytical tools and software.

· Keeping abreast of the latest advancements in healthcare technology, market trends, and consumer behavior.

· Perform accurate market research SWOT / PESTEL Analysis.

· Design methods to gain maximum output and collect data through primary and secondary research.

· Use traditional and modern statistical tools for more enhanced visualization of information.

· Support business objectives by identifying key trends in data that can drive growth.

 

Qualifications:

· Bachelor's degree in statistics, mathematics, social sciences, marketing, or a similar field.

· 4+ years’ experience working in marketing.

· Professional Researcher Certification (PRC) and/or Qualitative Research Professional (QRP) Certification are highly desirable.

· Additional related courses or certifications are beneficial.

· Healthcare and/or Medical Device experience desirable.

· Good knowledge of analytical software and Google Analytics.

· Proficiency with computer programs, such as MS Excel, Access, and PowerPoint.

· Excellent research, analytical, and data interpretation skills.

· Exceptional verbal and written communication skills.

· Familiarity with survey tools, CRM programs, and databases.

· Ability to work on business intelligence, reporting and data visualization software (Tableau or other data visualization tools).

· Strong organizational and time-management skills.

· Ability to communicate complex information in an easy-to-understand format.

 

Other Requirements:

· Travel required up to 10% of the time