Direct Marketing Analyst

3 months ago

Miami, United States Crystal Cruises Full time

Job Summary

As the Direct Mail and Email Analyst for North America, you will be responsible for driving data-driven marketing initiatives and leveraging analytical insights to optimize direct mail lists, campaign performance and produce key monthly reports. Working closely with the Sr. Manager of Marketing and global teams, you will lead the planning, execution, and analysis of direct mail and email campaigns with a strong emphasis on database management, customer list segmentation, and performance evaluation.

Responsibilities and Accountabilities

  • Utilize direct mail database marketing techniques to segment audiences effectively and personalize direct mail and email marketing communications.

  • Plan, execute, and optimize targeted direct mail campaigns, overseeing list segmentation, modeling, creative development, production coordination, and post-campaign analysis.

  • Create mailing lists for various direct mail and email activities incorporating a variety profile and past travel data for consumers and travel agents from reservations and email system databases.

  • Conduct thorough post-campaign analysis of Crystal’s direct mail campaigns, identifying trends, opportunities, and areas for improvement to help optimize return on investment.

  • Complete back-end analysis of direct mail initiatives including evaluating response rates and ROI by mailing segment.

  • Coordinate with mail house on all direct mail lists to ensure files are properly processed and approve laser proofs.

  • Ensure alignment of marketing campaigns and content strategies with the broader Crystal brand strategy, leveraging analytical insights to inform decision-making.

  • Develop insight-led creative briefs, guiding messaging strategies based on data-driven insights.

  • Collaborate with proofreaders to ensure accuracy, grammar, and brand consistency across all communications.

  • Manage the marketing calendar and ongoing creative deliverables in collaboration with the global shared services team.

  • Conduct regular reviews and updates of the marketing plan, incorporating insights from data analysis.

  • Track all direct marketing expenditures, manage monthly budgets, and submit invoices for processing in a timely manner.

  • Exercise discretion and independent judgment in all aspects of job functions.

  • Position requires imagination, originality, and talent in the marketing field

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Functions, duties, responsibilities, and activities may change at any time with or without notice.

Work Environment

Works in a typical office environment with quiet-to-moderate noise generated by computer printer, fax machine and light traffic. Traveling may be required.

Physical Demands

Requires sitting, standing, walking, bending, and reaching. May require lifting or pushing up to 25 pounds. Requires manual dexterity sufficient to operate standard office machines such as computers, fax machines, calculators, the telephone, and other office equipment.

Expected Hours of Work

The position is fulltime and frequently requires working additional time outside of normal business hours.

Requirements

Education: Bachelor’s degree in Marketing, Advertising, Communications, or related field preferred

Experience: 3+ years of experience in marketing or advertising, hospitality/travel experience a plus.

Skills/Qualifications:

  • Proficiency in Microsoft Outlook, Word, Excel (advanced), and PowerPoint programs.

  • Skills in Power BI preferred

  • Strong analytical skills with the ability to interpret data, analyze trends, and draw actionable insights.

  • Strong editing and proofreading skills.

  • Firm understanding of direct marketing and performance marketing strategies.

  • Familiarity with marketing tactics and strategies for affluent markets.

  • Must be highly detailed-oriented with strong organizational and follow-up skills.

  • Team player with a positive attitude who works well cross-functionally.

  • Resourceful, creative self-starter who takes initiative to learn processes and get things done with little supervision.

  • Ability to multi-task and thrive in a fast-paced environment where strategic brand-building efforts are priority – start-up experience a plus.

  • Experience with database management and segmentation techniques.

  • Experience/understanding of custom databases required

  • Digital Marketing Insights Specialist

    4 weeks ago

    Miami, Florida, United States Fresquet Marketing Full time

    Key ResponsibilitiesWe are seeking a highly skilled Social Media Marketing Analyst to drive business growth through data-driven insights and innovative marketing strategies.Key Responsibilities:Conduct market research to identify opportunities and threats, and provide actionable recommendations to inform business decisions.Analyze market trends and consumer...

  • Senior Marketing Analyst

    4 weeks ago

    Miami, United States Insight Global Full time

    Job Title: Sr. Analyst Marketing AnalyticsOpenings: 1Location: Mon-Thurs onsite; Friday remote - Miami, FL 33126Salary: 90k-100kMUST HAVES: 3-5 years of experience in data analysis, statistics and data visualization; using SQL or BI platforms (Tableau, DOMO, PowerBI)3+ years of Tableau experience; specifically analyzing dataMust understand the business and...

  • Marketing Analyst

    2 months ago

    Miami, United States ZRG Embedded RecruitingRPO Full time

    We are seeking an experienced Marketing Analyst to join our team at Bauducco Foods to help with our innovation programs. As a key player in our marketing department, the successful candidate will be responsible for analyzing market trends, conducting research, and providing actionable insights to drive business growth. The ideal candidate will have a strong...

  • Marketing Analyst

    1 month ago

    Miami, United States ZRG Embedded RecruitingRPO Full time

    We are seeking an experienced Marketing Analyst to join our team at Bauducco Foods to help with our innovation programs. As a key player in our marketing department, the successful candidate will be responsible for analyzing market trends, conducting research, and providing actionable insights to drive business growth. The ideal candidate will have a strong...

  • Marketing Analyst

    3 weeks ago

    miami, United States ZRG Embedded RecruitingRPO Full time

    We are seeking an experienced Marketing Analyst to join our team at Bauducco Foods to help with our innovation programs. As a key player in our marketing department, the successful candidate will be responsible for analyzing market trends, conducting research, and providing actionable insights to drive business growth. The ideal candidate will have a strong...

  • Senior Marketing Data Analyst

    4 weeks ago

    Miami, Florida, United States Insight Global Full time

    Job SummaryWe are seeking a highly skilled Senior Marketing Data Analyst to join our team at Insight Global. As a key member of our Marketing Analytics team, you will be responsible for analyzing complex data sets, developing strategic insights, and creating highly visual and interactive reports using Tableau and SQL.The ideal candidate will have 3-5 years...

  • Marketing Director

    3 weeks ago

    Miami, United States FUNDKITE DIRECT LLC Full time

    Marketing DirectorThis is an exciting opportunity to lead the marketing efforts of FundKite, a rapidly growing company specializing in the purchase of future receivables. As a Marketing Director, you will be responsible for designing and executing a comprehensive marketing strategy that drives awareness, leads, and revenue in a scalable and cost-effective...

  • Marketing Science Analyst Internship Opportunity

    3 weeks ago

    Miami, Florida, United States Analytic Partners Full time

    Unlock the Power of Data-Driven MarketingAt Analytic Partners, we're seeking a talented Marketing Science Analyst to join our dynamic team. As a key member of our team, you'll play a crucial role in helping the world's most sophisticated marketers and companies improve performance by making data-backed decisions based on analysis and analytics.Key...

  • Chief Marketing Officer

    4 weeks ago

    Miami, United States FUNDKITE DIRECT LLC Full time

    Chief Marketing OfficerThis is an exciting opportunity to join FundKite, a rapidly growing company specializing in the purchase of future receivables.We are seeking an experienced Chief Marketing Officer who is a leader and visionary with years of proven experience. They will report on the marketing performance of the business and work with key company...

  • Chief Marketing Officer

    4 weeks ago

    Miami, United States FUNDKITE DIRECT LLC Full time

    Benefits: 401(k) Competitive salary Dental insurance Health insurance Paid time off Parental leave Vision insurance This is an exciting opportunity to join a rapidly growing company, FundKite, which specializes in the purchase of future receivables. We are looking for an experienced Chief Marketing Officer who is a leader and visionary with years of proven...

  • Chief Marketing Officer

    2 weeks ago

    Miami, United States FUNDKITE DIRECT LLC Full time

    Benefits: 401(k) Competitive salary Dental insurance Health insurance Paid time off Parental leave Vision insurance Disability insurance Life insurance This is an exciting opportunity to join a rapidly growing company, FundKite, an alternative finance company specializing in the purchase of future receivables. We are looking for an experienced Chief...

  • Investment Banking Analyst

    5 months ago

    Miami, United States Arcadia Capital Full time

    About the Role:Arcadia Capital is seeking highly motivated, successful candidates with relevant investment banking experience for an Investment Banking Analyst position based at our headquarters in Miami, Florida. Arcadia Capital offers Analysts the exceptional opportunity to work on small teams with direct exposure to clients and senior bankers. Analysts...

  • Investment Banking Analyst

    1 month ago

    Miami, United States Arcadia Capital Full time

    About the Role:Arcadia Capital is seeking highly motivated, successful candidates with relevant investment banking experience for an Investment Banking Analyst position based at our headquarters in Miami, Florida. Arcadia Capital offers Analysts the exceptional opportunity to work on small teams with direct exposure to clients and senior bankers. Analysts...

  • Investment Banking Analyst

    3 weeks ago

    miami, United States Arcadia Capital Full time

    About the Role:Arcadia Capital is seeking highly motivated, successful candidates with relevant investment banking experience for an Investment Banking Analyst position based at our headquarters in Miami, Florida. Arcadia Capital offers Analysts the exceptional opportunity to work on small teams with direct exposure to clients and senior bankers. Analysts...

  • Marketing Director

    3 weeks ago

    Miami, Florida, United States One Sothebys Realty Full time

    Marketing ManagerThe Marketing Manager will be responsible for creating and implementing marketing campaigns to promote the brokerage, agents, and property listings. This includes developing and executing design concepts, creating marketing materials, and providing support for office assignments.Key Responsibilities:Creation of property marketing collateral,...

  • Senior Analyst, Market Planning

    2 weeks ago

    Miami, United States Royal Caribbean Group Full time

    Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world. The Royal Caribbean Group's Global eCommerce team has an...

  • Analyst

    2 weeks ago

    Miami, United States GAIN Careers Full time

    AnalystApplication Deadline: 15 December 2024 Department: Investment Employment Type: Permanent - Full Time Location: Miami Description Khrom Capital is seeking a highly motivated analyst to join its investment team. The analyst will be responsible for assisting in conducting due diligence on potential investment opportunities including financial modeling,...

  • Analyst

    5 days ago

    Miami, United States GAIN Careers Full time

    AnalystApplication Deadline: 15 December 2024 Department: Investment Employment Type: Permanent - Full Time Location: Miami Description Khrom Capital is seeking a highly motivated analyst to join its investment team. The analyst will be responsible for assisting in conducting due diligence on potential investment opportunities including financial modeling,...

  • Investment Analyst

    3 weeks ago

    miami, United States Coolabah Capital Investments Full time

    Investment Analyst with Top Fund ManagerCoolabah Capital Investments City of Miami, USA.Funds Management (Banking & Financial Services) About the businessCoolabah Capital Investments (CCI) is a global fixed-income firm managing over USD $8 billion of funds under management. CCI focuses on generating alpha from long and short security-specific investments....

  • Investment Analyst

    2 months ago

    miami, United States Coolabah Capital Investments Full time

    Investment Analyst with Top Fund ManagerCoolabah Capital Investments City of Miami, USA.Funds Management (Banking & Financial Services) About the businessCoolabah Capital Investments (CCI) is a global fixed-income firm managing over USD $8 billion of funds under management. CCI focuses on generating alpha from long and short security-specific investments....