Brand Manager

3 days ago


anaheim, United States Robert Half Full time

We're looking for a dynamic professional to spearhead brand strategy development, marketing initiatives, and product innovation to fuel growth. This individual should excel at collaborating across teams to execute these strategies and maintain brand consistency. Experience working with a CPG (food/beverage brand) is required.


Key Responsibilities:

  • Craft and implement holistic brand strategies that align with business goals and enhance market presence.
  • Lead cross-functional teams in executing multi-channel marketing campaigns, encompassing digital, social media, traditional advertising, and experiential marketing.
  • Contribute to shaping the digital ecosystem strategy for multiple brands, covering websites, email marketing, and third-party e-commerce platforms. Provide ongoing analysis and recommendations to optimize channel performance.
  • Ensure that all marketing activations are rooted in consumer insights, designed to drive desired behavior changes, and continually optimized for audience and channel effectiveness.
  • Monitor and assess the performance of marketing campaigns, making strategic adjustments to improve outcomes.
  • Utilize Nielsen or IRI POS data to analyze, interpret, and support the success of campaigns and promotions.
  • Partner with PR and social media agencies to craft and implement strategies, achieve key performance indicators, and lead major initiatives.
  • Manage brand budgets, ensuring efficient resource allocation to maximize ROI.
  • Build and sustain strong relationships with key stakeholders, including internal teams, external partners, and vendors.
  • Communicate complex ideas effectively, anticipate challenges, and influence key decision-makers.
  • Supervise and mentor a marketing specialist, supporting their professional growth.
  • Assist in designing and leading consumer research projects, sharing insights with cross-functional teams.
  • Contribute to the development of the annual marketing budget and oversee budget management across all areas of activation and agency fees.
  • Manage agency relationships, including resource prioritization, SOW development, and agency evaluations.

Qualifications:

  • Bachelor’s degree in Marketing or a related field
  • 8+ years of experience in brand management or marketing


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