Marketing Insights Analyst
3 weeks ago
The Marketing Insights Analyst will be responsible for monitoring marketing channels, providing strategic recommendations based off in-flight campaign performance data analysis. Track and analyze the performance of marketing initiatives and provide recommendations to influence the conversions of tactics and optimize spend, while driving demand for admission and hotel unit goals. Build and automate tools within marketing tech stack to streamline marketing ops and insights.
Responsibilities:
- Safeguard campaign set up for successful measurement, including learning strategy and tagging structure. Proactively monitor media landscape to evolve marketing channel weight. Conduct comprehensive analysis of campaign performance, optimizations, and issues as you provide weekly breakdown to marketing team of ways to improve campaign performance.
- Partner with business intelligence team to develop the story around product sales throughout the year, inputting marketing analysis to help procure a holistic story. Monitor, collect, manipulate, and present the story around advertising/marketing performance across channels and how each touchpoint influences performance.
- Identify opportunities to expand digital marketing tracking and automate the reporting process to get reliable data and information to execution teams to make decisions and pivot strategies. Become SME on web analytics and work with eCommerce team to understand web data structure.
- Assist Marketing Analytics Manager in building data platform in new tool. Connect with canned APIs, manage ETLs, create data sets and tables, build custom user-friendly reports, help develop marketing attribution and attendance models, develop custom apps to automate digital marketing processes.
Qualifications:
- Bachelor's degree in Statistics, Mathematics, Data Analytics, Marketing Analytics and related fields
- 2-4 years of work related experience
- Power user - Microsoft Office (Excel, Word, Powerpoint, etc.)
-
Marketing Insights Analyst
2 weeks ago
Charlotte, United States Cedar Fair Full timeOverview: The Marketing Insights Analyst will be responsible for monitoring marketing channels, providing strategic recommendations based off in-flight campaign performance data analysis. Track and analyze the performance of marketing initiatives and provide recommendations to influence the conversions of tactics and optimize spend, while driving demand for...
-
Marketing Insights Analyst
4 weeks ago
Charlotte, NC, United States Cedar Fair - Charlotte Full timeOverview:The Marketing Insights Analyst will be responsible for monitoring marketing channels, providing strategic recommendations based off in-flight campaign performance data analysis. Track and analyze the performance of marketing initiatives and provide recommendations to influence the conversions of tactics and optimize spend, while driving demand for...
-
Marketing Analyst
2 days ago
Charlotte, United States WellTrust Medical Full timeThe ideal candidate will be responsible for using their analytical mindset to analyze and interpret marketing data. They will provide strategic recommendations based on his or her data analysis and market research. In addition, they will leverage their expertise to communicate insights, support decision-making processes, and drive marketing efficiencies with...
-
Marketing Analyst
4 days ago
Charlotte, United States WellTrust Medical Full timeThe ideal candidate will be responsible for using their analytical mindset to analyze and interpret marketing data. They will provide strategic recommendations based on his or her data analysis and market research. In addition, they will leverage their expertise to communicate insights, support decision-making processes, and drive marketing efficiencies with...
-
Analyst, Marketing
16 hours ago
Charlotte, United States Chello Full timeChello is a first of its kind digital banking and insights platform built on a foundation of pioneering data-intelligence and our team of innovators, driven to tackle the financial challenges of the industries we serve. At its core, Chello delivers fast access to funding, daily business performance insights, three-month-forward cash flow predictions, and...
-
Analyst, Marketing
2 weeks ago
Charlotte, United States Chello Full timeChello is a first of its kind digital banking and insights platform built on a foundation of pioneering data-intelligence and our team of innovators, driven to tackle the financial challenges of the industries we serve. At its core, Chello delivers fast access to funding, daily business performance insights, three-month-forward cash flow predictions, and...
-
Market Research
10 hours ago
Charlotte, United States Global Payments Full timeEvery day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results....
-
Performance Marketing Analyst
3 weeks ago
Charlotte, United States Mason Interactive Full timeJob DescriptionJob DescriptionSalary: 45K to 50KMason Interactive is seeking a Performance Marketing Analyst to join our dynamic team in Charlotte, North Carolina. This role, ideal for ambitious individuals early in their marketing career, blends the flexibility of hybrid work with a robust package of benefits, including a competitive salary, comprehensive...
-
Marketing Analyst
4 weeks ago
Charlotte, North Carolina, United States BASF SE Full timeAt BASF, we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world's leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through...
-
Senior Analyst, Marketing Analytics
1 week ago
Charlotte, United States LendingTree Full timeThe Position: You absolutely love data (unstructured and structured), testing hypotheses, and arriving at data-driven recommendations that have an immediate impact on the business. You are passionate about communicating insights as much as you are about discovering them in the first place. You constantly ask questions about how to use analytics to improve...
-
Senior Analyst, Marketing Analytics
1 week ago
Charlotte, United States LendingTree Full timeJob DescriptionJob DescriptionThe Position:You absolutely love data (unstructured and structured), testing hypotheses, and arriving at data-driven recommendations that have an immediate impact on the business. You are passionate about communicating insights as much as you are about discovering them in the first place. You constantly ask questions about how...
-
Digital Marketing Publishing Analyst
1 month ago
Charlotte, United States Axelon Full timeGlobal Financial Firm has an immediate contract for an experienced Investment Publishing Analyst 9 Month Contract Hybrid- Onsite CW-Creative, Design & Production Analyst I Provides assistance in digital marketing duties in furtherance of company's goal to implement digital marketing strategy. Key Responsibilities and Duties Providing assistance and...
-
Senior Consumer Insight Strategist
3 weeks ago
Charlotte, North Carolina, United States Atrium Health Full timeOverview Job SummaryDevelop, operationalize, execute, support and evaluate from conception through maturation strategic marketing, sales, business development, product, brand, communication, digital footprint, or outreach plan for enterprise promotion. Develop and manage site, program, project, or campaign ensuring enterprise and departmental strategic goals...
-
Senior Financial Analyst
1 week ago
Charlotte, United States TalentBridge Holdings Corporation Full timeAre you a strategic financial analyst with a keen eye for detail and a passion for driving business growth? Do you thrive in a dynamic environment and enjoy collaborating with cross-functional teams? We are seeking a highly motivated Senior Financial Analyst to join our growing team and play a key role in supporting our financial planning and analysis...
-
Executive Director, Insight Delivery
14 hours ago
Charlotte, United States USAA Full timeWhy USAA? At USAA, we have an important mission: facilitating the financial security of millions of U.S. military members and their families. Not all of our employees served in our nation's military, but we all share in the mission to give back to those who did. We're working as one to build a great experience and make a real impact for our members.We...
-
Business Analyst
3 weeks ago
Charlotte, United States Insight Global Full timeDay to Day:Insight Global is looking for a Business/Data Analyst to join the Global Financial Crimes Data Technology (AML) team for one of their Financial Clients. They are Looking for a Business/Data Analyst to analyze and translate data into information, information into insight, and insight into comprehensive senior management stakeholder reporting. The...
-
Business Analyst
2 weeks ago
Charlotte, United States Insight Global Full timeDay to Day:Insight Global is looking for a Business/Data Analyst to join the Global Financial Crimes Data Technology (AML) team for one of their Financial Clients. They are Looking for a Business/Data Analyst to analyze and translate data into information, information into insight, and insight into comprehensive senior management stakeholder reporting. The...
-
Business Analyst
3 weeks ago
Charlotte, United States Insight Global Full timeDay to Day:Insight Global is looking for a Business/Data Analyst to join the Global Financial Crimes Data Technology (AML) team for one of their Financial Clients. They are Looking for a Business/Data Analyst to analyze and translate data into information, information into insight, and insight into comprehensive senior management stakeholder reporting. The...
-
Senior Consumer Insight Strategist
1 month ago
Charlotte, United States Atrium Health Full timeOverview Job Summary Develop, operationalize, execute, support and evaluate from conception through maturation strategic marketing, sales, business development, product, brand, communication, digital footprint, or outreach plan for enterprise promotion. Develop and manage site, program, project, or campaign ensuring enterprise and departmental strategic...
-
Senior Consumer Insight Strategist
1 month ago
Charlotte, United States Atrium Health Full timeJob Summary Develop, operationalize, execute, support and evaluate from conception through maturation strategic marketing, sales, business development, product, brand, communication, digital footprint, or outreach plan for enterprise promotion. Develop and manage site, program, project, or campaign ensuring enterprise and departmental strategic goals and...