Analyst, Marketing

2 weeks ago

Charlotte, United States Chello Full time

Chello is a first of its kind digital banking and insights platform built on a foundation of pioneering data-intelligence and our team of innovators, driven to tackle the financial challenges of the industries we serve. At its core, Chello delivers fast access to funding, daily business performance insights, three-month-forward cash flow predictions, and more.

The Marketing Analyst role at Chello will play a pivotal role on the team, assisting with demand generation marketing efforts and helping to develop, implement and optimize content across channels. We're seeking an eager, driven and capable individual who learns quickly, is highly organized and able to work independently to build and execute marketing campaigns across paid, owned, and earned channels for a Business Banking/HealthTech focused audience. Position is based in Charlotte, North Carolina.

MAJOR DUTIES & RESPONSIBILITIES:

  • Design, write and build website content to grow social channel followers, increase content engagement rates and improve SEO.
  • Develop and execute marketing channel campaigns across paid, owned, and earned channels.
  • Write press release drafts, partnership announcements and engage with media outlets to promote Chello brand placement.
  • Manage multiple initiatives simultaneously within tight deadlines, demonstrating determination and focus.
  • Gather insights on and conduct ongoing research around target audiences and competitors in the Healthcare industry.
  • Work closely with agency relationships, sales and technology teams to execute cross-channel campaigns.
  • Measure, benchmark, a/b test, and optimize all marketing and media activities.
  • Calculate budgets and project outcomes across marketing channels, presenting plans to the team.
  • Organize timelines and help execute email demand generation marketing efforts.
  • Organize and help execute direct mail marketing efforts.
  • Utilize CRM systems (HubSpot or Salesforce) effectively for marketing automation.
  • Conduct monthly performance reviews of plan execution, comparing budget vs. forecast, and providing recommendations for adjustments.
  • Other duties as assigned.
MINIMUM REQUIREMENTS:
  • Bachelor's degree in business, marketing, or related / relevant field.
  • Five (5) years of experience in marketing, communications, PR, SEO, social media, or related field required.
  • Previous experience in Banking or B2B Health-Tech marketing (selling to medical practices) is a big plus.
  • Minimum education and experience required can be substituted with the equivalent combination of education, training and experience that provides the required knowledge, skills and abilities.
  • Experience managing, writing, and independently running content channels and programs.
  • Experience in data analytics tools such as Google Analytics, Tableau, Excel
  • Experience running SEO via an SEO management platform (like SEMrush) and paid search programs via Google & Microsoft advertising.
  • Strong analytical skills with the ability to make data-driven decisions.
  • Well spoken and able to present confidently in front of the team.
  • Self-starter with a hands-on approach to problem-solving.


Chello is a division and trademark of OFG Bancorp, Member FDIC. Equal Opportunity Employer (EEO Employer / Affirmative Action for Females / Disabled / Veterans)

Oriental is an Equal Opportunity Employer (EEO Employer / Affirmative Action for Females / Disabled / Veterans)

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