Brand Partnerships Manager

2 weeks ago

Auburn Hills, United States Whisker Full time
Whisker is the maker of Litter-Robot, Feeder-Robot, and Litterbox.com. At Whisker, we believe pet parenthood can always get better.

As leading innovators in pet tech and refined pet accessories, we work tirelessly to solve problems and deliver smarter insights for pet parents while enriching the lives of pets. Whether it’s a self-cleaning litter box that automates scooping, an automatic feeder that helps pets develop healthier eating habits, or a modern cat tree that delights both humans and felines, we strive to deliver better solutions for consumers while transforming pet care along the way. To us, having a pet is the best thing ever. At Whisker, life together just keeps getting better.

Whisker is based in Auburn Hills, Michigan and Juneau, Wisconsin with 500+ passionate team members.

Summary:

The Brand Partnerships Manager will lead the development of Whisker’s celebrity and brand partnerships, press and event activation to drive awareness, credibility and influence. TheBrand Partnerships Manager will leverage their strong marketing background with a proven track record of developing impactful partnerships and relationships in this role and showcase their passion surrounding cats.

What You'll Do:

This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities as deemed necessary.

Develops and executes partnership strategies to enhance brand visibility and credibility laddering back to marketing goals.
Identifies and establishes relationships with relevant celebrities, partners and industry figures.
Negotiates partnership agreements and manages ongoing collaborations to align with brand objectives.
Collaborates with a cross-functional marketing team across Creative, Social, Email, Performance and more to ensure partnerships deliver maximum value.
Tracks and analyzes the impact of partnerships on brand metrics and adjusts strategies accordingly.
Oversees and manages press with oversight of our public relations agency partners to develop and implement comprehensive PR campaigns, generate positive media coverage and enhance our brand reputation.
Plans, organizes, and executes engaging brand activations and events that increase brand awareness and reputation.
Will perform additional responsibilities when required

What You'll Bring:

Bachelor's degree in Marketing, Communications or related field
5+ years of experience in influencer marketing, communications, event activation or public relations
3+ year of experience directly managing an agency or team
Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies
Excellent communication skills, both written and verbal
Strong collaboration skills, with the ability to work effectively across cross-functional teams.
First-to-market mindset with a passion for tracking the latest trends and jumping on new ideas
Proficiency in marketing analytics tools and platforms
Demonstrated ability to thrive in a fast-paced, dynamic environment
Previous, current or future cat owner
Comfortable with office pets (cats, dogs)

Benefits & Purrks:
Join a tenacious, inventive company that empowers team members to chart their own path, lead by grounding decisions in the “why”, and has a strong sense of empathy and openness to new perspectives. Be a part of exciting growth, work with incredible people, and create tomorrow’s pet products—plus a whole lot of extras. You will also be provided with:

Premium Medical/Dental/Vision insurance
Life Insurance
PTO
14 Paid Holidays
Paid Parental Leave
401K with 4% Match
Flexible Work Arrangements
Top of the line equipment
Life Insurance
Supplemental Pet Insurance

Statement of Inclusivity:
We believe different perspectives make Whisker better and strive to create a place where everyone has equal opportunities to thrive.
Please ensure to regularly check your email spam folder for any communication from Whisker to avoid missing important updates regarding your application status.
#onsite1

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