REQ Solutions | Web Analytics
6 days ago
Title: Web Analytics & Reporting - Business Intelligence Analyst
Duration: 3 Months with potential extension
Location: San Francisco, CA (Hybrid role)
Top 3 Skills:
- SQL skillset
- Power BI skillset
- Good communication skills
Position Overview:
- We’re looking for a passionate and driven Business Intelligence Analyst to join our Digital Experience Analytics team. You will report to the Senior Manager of Business Analytics and partner with Product Managers across our Digital Experience & Customer Empowerment (DXC) organization to provide unbiased and actionable insights to help improve our digital customer experience. This role will focus on deep-dive analysis and measurement of the effectiveness of our customer support content, which is consumed by our customers on the website and leveraged by our AI-driven chat-bot. The ideal candidate will partner with internal business stakeholders to refine key success measures and find insights to drive program efficiency. They will play a significant role in shaping a customer-focused and data-driven culture.
Responsibilities:
- Perform deep dive analyses to understand trends, anomalies, and insights that will highlight customer pain points and help drive operational improvements.
- Analyze and measure the effectiveness of customer support content on the website and AI-driven chat-bot.
- Translate business objectives into functional data requirements and balance them with technical feasibility.
- Craft data stories through presentations, written summaries, and data visualizations that accurately outline problem statements and provide actionable and unbiased intelligence and recommendations.
- Communicate findings from initiatives with clarity and accountability to the broader organization/stakeholders.
- Proactively manage and set stakeholder expectations on project roadmaps, resourcing, timelines, and deliverables.
- Clearly document provenance of data, ETL logic, and code used to develop models.
- Proactively identify areas in which analytics efforts can answer business questions, drive operational improvements, and business value.
- Spearhead the development of insight-driven tools & dashboards and provide ongoing support regarding functionality and data-integrity.
Minimum Qualifications:
- 3+ years in a Business Analytics role.
- Advanced knowledge of SQL or other programming languages.
- Experience with PowerBI and Snowflake.
- Advanced experience with Microsoft Excel (Pivot tables, Advanced modeling, Creating Visualizations).
- Experience with web analytics tools such as Adobe Analytic
- Bachelor's degree in a quantitative field (e.g. Economics, Statistics, Mathematics, Analytics or related).
Preferred Qualifications:
- Experience with setting up automated reporting pipeline and ETL process.
- Experience working cross-functionally with UX/UI designers, researchers, or product managers and consolidating qualitative and quantitative insights.
- Passionate and data-curious with ability to identify pain points and tell cohesive data stories to identify pain points and recommend improvements.
- Eagerness to take on new challenges, learn new skills, and think creatively.
- Strong problem-solving skills and sharp business judgment.
- Detail-oriented, ensuring data accuracy and consistency
- Exceptional communication skills, attentive listener, and highly collaborative.
- Are there any technical tools/applications you would like the candidates to be proficient with.
- PowerBI and Snowflake are preferred.
- Adobe Analytics and Looker would be a nice to have as well.
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