Marketing Analytics Analyst

2 weeks ago

New York City, United States Select Source International Pvt Ltd Full time

Job title : Marketing Analytics Analyst
Location : Any US; slight preference to EST
Duration: 6 months; with possible extensions
Pay Rate: $34/hr on w2

Role Summary/Purpose:
The Analytics Contractor will support the Telecommunication Analytics and Marketing team. This individual will work closely with the Analytics team to provide insights from Telecommunication campaigns and to build and manage automated reporting for new initiatives. This role will synthesize these campaign insights into recommendations and support the delivery of new reporting to key stakeholders. Usage of data mining and analytical tools is a core part of this role. Additionally, historical analysis will be a critical element in the role.

Essential Responsibilities:
• Complete end-to-end campaign analysis of historical and ongoing 2024 acquisition campaign performance; identify successful campaigns and work with the analytics leader to produce actionable recommendations
• Partner with marketing leads and finance lead in ongoing assessment of acquisition and lifecycle strategies
• Leverage existing internal reporting to capture run rate*** understand customer behavior and refine the engagement strategy
• Partner with the analytics team to identify Device Financing transactions and build automated reporting and data visualizations to track the launch of the new initiative
• Provide support for standard and ad hoc reports as necessary; data pulls, formatting, loading into reporting / analytics systems
• Perform other duties and/or special projects as assigned

Qualifications/Requirements:
• Bachelor’s degree, or, in lieu of a degree, a high school diploma/GED and 5+ years of experience in analytics
• 3+ years of experience in analytics, preferably within financial services, retail, or credit card payments
• 3+ years of experience with analytical tools including SAS, SQL, and Tableau

Desired Characteristics:
• Experience utilizing SAS or SQL for data mining and dataset creation
• Ability to provide analytical support including data pulling and validation, writing optimized code, extrapolating views through efficient data manipulation, and strategic thinking
• Strong communication, problem solving skills, and ability to manage multiple projects and priorities concurrently
• Familiarity with data visualization tools like Tableau or BIRST
• Experience measuring marketing campaigns and interpreting results
• Ability to excel in a remote environment while holding a high level of personal accountability and drive
• Strength in working with / pulling data in various formats and the ability to efficiently aggregate in a manner discernable to the broader team

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