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Marketing Communications Manager

2 months ago

Wichita, United States INTRUST Bank Full time
At INTRUST Bank, 10 character qualities are at the foundation of all we do. They include respect, positivity, compassion, humility, and initiative. They guide our interactions with customers and each other, are why we give back to communities, and inform how we shape our goals as a company. These character qualities are our tradition, and we bring them to life each day.

Your career is important to you, which makes it important to us. At INTRUST you'll find a welcoming, encouraging atmosphere where your talents can thrive. You will be supported in your career, you can lead no matter what your title, and you can see a path for future growth. If you'd like to find a place of work where you're appreciated, can find balance, and have a sense of belonging, then we encourage you to apply for this role.

A modern benefits approach:To support our employees and their families, INTRUST offers a comprehensive, market-competitive benefits package that prioritizes your total well-being.

  • Competitive pay
  • Generous time off
    • Employees receive three weeks of paid vacation plus 11 paid holidays each year.
    • Paid time off to volunteer in the community.
    • Paid employee and family sick leave - two weeks upon hire with monthly accruals.
    • Paid parental leave.
  • 401(k) plan with 6% employer match and 100% immediately vested.
    • 3% non-elective company contribution; non-elective contribution vested after 3 years of service.
  • Career growth and development resources
  • Tuition reimbursement for full-time and part-time employees enrolled in any degree program.
  • Banking benefits
  • Medical, dental, and vision insurance
Benefits eligibility is dependent upon hire date and employment status. Ask for our benefits guide for full details.

Job Summary: The Marketing Communications Manager reports to the Director, Marketing, and is part of a diverse team of marketing professionals who work together to execute a comprehensive marketing strategy. You will lead two individuals on our team while also working collaboratively with peers and external marketing partners. The ideal candidate will have experience in creating robust content strategies, communications, marketing collateral and creative as these will be your primary responsibilities and are an important component in strategies that support strong brand presence and customer relationship growth. You will be valued for your contributions to the creation of content and execution of strategy and your leadership of team members and projects. The person in this role also: Establishes work processes for team members and ensures a high-level customer service is delivered and promotes and fosters teamwork across all areas of INTRUST. Represents INTRUST Bank in all they do in the community and is focused on the development of new business relationships. Maintains strict standards of confidentiality and perform duties in a manner supporting INTRUST's Character Qualities.

Essential Functions: All expectations described in the job description's essential functions are necessary to be successful in this role, performed with or without a reasonable accommodation.
  • Effectively manage others (currently two employees on the marketing team) by consistently applying INTRUST's supervisor and manager expectations: relationship management; feedback; coaching and development; establishing effective work culture expectations; critical thinking; business acumen; and resource management.
  • Advance our content strategy to ensure sustainability and aligning with business and marketing objectives. Guide internal and external resources in the development of this strategy including the creation of the communications and creative to support it.

  • Contribute to the content creation process including writing for advertising, blogs, sales materials, customer communications, and web.
  • Stay informed about industry trends and competitor activities to anticipate risks and ensure marketing communications are effective and compliant.
  • Monitor content performance and analyze feedback to identify areas for improvement and optimize communications and content strategy for maximum impact.
  • Lead marketing efforts in customer communication initiatives. Work collaboratively with subject matter experts and internal teams to deliver a seamless customer experience through effective communication strategies.
  • Oversee the creation of marketing collateral and ensure materials help to achieve business goals and contribute to a positive customer experience.
  • Cultivate and maintain brand consistency across all internal and external touchpoints. Provide leadership on the team for adhering to brand identity, design, and voice guidelines.
  • Establish and maintain effective working relationships with internal partners, marketing colleagues, and marketing vendor partners to anticipate needs, identify opportunities, and thoroughly understand communication objectives.


Education and Experience: Bachelor's degree in Marketing, Business, Communications, or Advertising required or the equivalent of a bachelor's degree in years of role-related experience. Minimum of seven years' experience in marketing communications required. At least five years' experience supervising multiple employees is required. Experience in the industry preferred. Experience in B2B marketing helpful.

Required Skills and Knowledge: The ideal candidate will have proven experience in development and execution of a content strategy, preferably in both B2C and B2B marketing, experience in managing others in a marketing function, a strong aptitude for writing in multiple communications scenarios, and experience in creating content in multi-media forms. This role requires the candidate to think strategically and critically, possess strong writing skills, be familiar with graphic design principles, and prioritize relationships and collaboration. We're looking for a candidate who is experienced in leading others, and is skilled in using technology including, Microsoft 365 and Teams, project management software, and has familiarity with Adobe Creative Suite. A candidate with experience using a variety of tools for content creation from AI to videography is a plus.

Required Licenses and/or Certifications: None.

Physical Demands: Extended period(s) of time may be spent viewing a personal computer, sitting, standing, and walking. Occasional lifting up to 25 lbs. The physical demands necessary for this role should be performed with or without a reasonable accommodation.

Working Conditions:Normal office conditions. Some travel required.

This job description summary is not intended to be an employment contract, nor is it intended to state or imply these are the only activities to be performed by the employee occupying this position.Employees will be required to follow any other duties as assigned or requested by their supervisor.

INTRUST Financial Corporation and its subsidiaries, including INTRUST Bank, are Equal Opportunity Employers whose policy is not to discriminate unlawfully against any qualified employee or applicantfor employment on the basis of protected military or veteran status, disability, race, color, religion, sex, age, national origin, pregnancy, genetic information, sexual orientation, gender identity, or any other classification protected by applicable local, state or federal law; except where an individual's protected category constitutes a bona fide occupational qualification.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)