Digital Marketing Manager

2 weeks ago


Wichita, Kansas, United States Genesis Health Clubs Full time
Job Description

Key Responsibilities

  • Develop and implement comprehensive digital marketing strategies to increase brand visibility and achieve business goals.
  • Provide direction to the digital marketing team, including content creation, social media, and email marketing.
  • Work with the VP Marketing to recommend budget and expected conversions for digital marketing campaigns and allocating resources effectively to improve ROI and CPL.
  • Utilize Google Analytics to track campaign performance, interpret data, and make data-driven recommendations for better optimization and lead generation.
  • Collaborate with other departments within the Genesis organization to integrate digital marketing with overall business strategies and initiatives.
  • Stay current with digital technology developments and leveraging new tools and platforms to maintain a competitive edge.
  • Collaborate with the VP Marketing and Digital Team to develop social media strategies that engage audiences, increase followers, and drive customer interaction; improve communication to members; and nurture digital leads.
  • Collaborate with the VP Marketing to set key performance indicators (KPIs) for digital marketing campaigns and measuring the success of these initiatives. Report on campaign performance.
  • Enhance the user experience on the company's digital platforms through optimization and personalization.
  • Forge strategic partnerships and relationships with external agencies, vendors, and platform providers to enhance digital marketing efforts.


Qualifications

  • Bachelor's degree in marketing, digital marketing, or a related field.
  • Proven experience (5-7 years) in digital marketing management for a large organization.
  • Advanced knowledge of top social channels, Hubspot CRM, and Google Analytics.
  • Experience working with digital ad agencies and campaign management for maximum ROAS.
  • Excellent collaborator, manager, communicator, with keen attention to detail and strong analytical skills.


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