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Senior Manager, Digital Advertising Operations

4 months ago

New York, United States Sinclair Broadcast Group, Inc. Full time

This person will be responsible for managing the day-to-day requirements related to our digital ad operations, reporting, and yield optimization efforts with a team of specialists in ad platforms, revenue products, and trafficking operations. This role also collaborates closely with Ad Tech and Business leaders on digital revenue strategy. In this role you will be part of a team that owns the management and evolution of our entire Digital Advertising Ecosystem ensuring we are conducting business effectively across our operations team to meet our monetization strategies and goals.

The ideal candidate is a strong leader and has experience managing a campaign management and analyst team having a solid ad tech and ad ops background with a focus in direct sold campaigns across local, regional, and national channels. This candidate thinks strategically and is comfortable working across a variety of platforms and systems with a clear understanding of how to project inventory, while also managing reporting and data needs. This person is a problem-solver who is solutions-oriented, ready to roll up their sleeves to get to the right answer or resolve an issue and is focused on performance-driven outcomes for our advertisers.

What You'll Do:

* Trafficking and reporting on digital campaigns - including scheduling, QA, delivery, fill, revenue reporting, and analysis to Sales, Ad Tech and and account teams.
* Troubleshooting advertising delivery - including pacing, lack of delivery or location of ad rendering (why isn't my ad running… knowing what to do to get to the bottom of it)
* Inventory - using both historic delivery data and current season deliverables to forecast expected Impression loads for the future. Factoring in Exclusivities and Competitive Separation for ad load and how that impacts individual campaign impression expectations and delivery.
* Work directly with the Dir of Tech Ops on strategy to ensure best outcomes and performance for overall platform, campaigns and team members
* Successfully managing a team of digital operations traffickers with a keen ability to retain, develop, and motivate them as well as provide development guidance for each team member.
* It is providing direction and problem-solving support, coaching the team to work thoughtfully, independently, and productively.
* Training the team in techniques and strategies that ensure accurate results, consistent support and a positive experience for our clients.
* Pushing for consistent process improvement and setting relevant policies for the team. Including collaboration with cross-functional leaders to surface areas of process improvement that will drive efficiency for the business.
* Operating from a sense of urgency and purpose, with the ability to tie team activities to overarching business goals and strategies.
* Working cross-functionally with sales, product and engineering leadership, supporting the creation of new ad products and product roadmap/strategy, execution.
* Timely reporting and data insights to maximize business intelligence and capabilities.
* Knowledgeable of the ad industry and is comfortable sharing ideas and trends that will help to capitalize on revenue opportunities.

What to bring:

* 5+ years of experience in managing, trafficking, and planning digital media.
* Proficiency in basic HTML, data structures, Javascript, HTTP Request and Advanced MS and Excel (Power Pivots/VLOOKUP)
* Deep knowledge of publisher side ad serving (DFP/GAM) as well as SSAI.
* Experience across all digital IAB ad formats Video (pre-roll/mid-roll) Display.
* Thorough knowledge of analytics platforms (GA360, Adobe Analytics, LookerStudio etc.).
* Ability to work independently and in a team environment while handling multiple tasks with shifting priorities.
* Strong written and verbal communication skills with the ability to communicate complex ideas clearly and concisely to audiences with varying levels of understanding.
* Strong analytical mindset and process oriented is a must to help make all the ad ops pieces fit in the larger puzzle across all networks and teams.
* Ability to work within the constraints of tight deadlines.
* Flexibility to be available or respond to communication after-hours as needed.
* Strong presentation skills and the ability to craft and deliver a cohesive and compelling story.
* Excellent quantitative analytical skills with knowledge of testing methodologies.

#Ballys

The base salary compensation range for this role is $125,000 to $150,000. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications, and geographic location.

Diamond Sports Group, L.L.C, an independently-managed and unconsolidated subsidiary of Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer.

About us:

Diamond Sports Group LLC, an independently-managed and unconsolidated subsidiary of Sinclair Broadcast Group, Inc., owns the Bally Sports Regional Sports Networks (RSNs), the nation's leading provider of local sports. Its 19 owned-and-operated RSNs include Bally Sports Arizona, Bally Sports Detroit, Bally Sports Florida, Bally Sports Great Lakes, Bally Sports Indiana, Bally Sports Kansas City, Bally Sports Midwest, Bally Sports New Orleans, Bally Sports North, Bally Sports Ohio, Bally Sports Oklahoma, Bally Sports SoCal, Bally Sports South, Bally Sports Southeast, Bally Sports Southwest, Bally Sports Sun, Bally Sports West, and Bally Sports Wisconsin. The Bally Sports RSNs serve as the TV home to more than half of all MLB, NHL and NBA teams based in the United States. Diamond Sports Group also has a joint venture in Marquee, the home of the Chicago Cubs, and a minority interest in the YES Network, the local destination for the New York Yankees and Brooklyn Nets. Diamond RSNs produce approximately 5,000 live local professional telecasts each year in addition to a wide variety of locally produced sports events and programs each year.