Associate Director, Marketing Analytics

2 weeks ago

Irvine, United States AbbVie, Inc Full time

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Job Description

The Marketing Analytics and Business Insights (MABI) team supporting AbbVie's US Commercial organization is 200+ members strong and growing every day. We comprise highly respected researchers, analysts, and strategists striving to be the gold standard Research & Analytics organization within the biopharmaceutical industry. We serve as strategic in-house advisor and pragmatic compass to Marketing, Sales, and Leadership - ensuring that all decisions are grounded in rigorous intelligence and earned intuition. We look at 'data' differently - as an input into insight generation, not an endgame. We appreciate ambiguity but recognize the need for clarity. We work tirelessly to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. Patients depend on us, and we take that very seriously - without taking ourselves too seriously. We are smart, fun, quirky, and innovative - and we'd love for you to join us.

AbbVie Neuroscience encompasses Vraylar, Qulipta, and Ubrelvy as well as future brands in the AbbVie portfolio. The Associate Director, Marketing Analytics, will develop and deploy analytic solutions based on business needs across the Neuroscience Franchise to pull through brand strategy and tactics at a national and sub-national level.

This position's primary objectives: Lead the US Neuroscience Analytics team to ensure successful execution of the analytical plan, derive findings and implications from physician and patient analytics to strengthen commercial understanding of subnational dynamics and performance, and use analytic insights to identify actionable opportunities to enhance performance.

Major Responsibilities:

* Develop fact-based promotional investment strategies and guide investment decisions from marketing mix/business optimization and other analysis to optimize performance, influence business growth & inform the annual financial forecasting and brand planning process
* Develop near-term KPIs and longer-term ROI measurements that will inform recommendations to optimize personal and non-personal promotional channels
* Integrally involved with financial planning process, responsible for input into financial planning process & key conduit to Forecasting for all monthly estimates, annual plan, and long-range plan deliverables
* Understand sub-national drivers of cross-brand performance, providing more granularity to performance dynamics across distribution channels and customers
* Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g., cost, risk, business impact) and key technical criteria (e.g., reliability, validity, and predictability)
* Build, coach, and maintain a high-performing and diverse team of analytical, quantitative, and business-minded individuals that collectively extract business insights that drives better business outcomes
* Effectively work with cross-functional partners to deliver integrated analytics reflecting the diverse contributions across the functions
* Lead contract support, and external suppliers to increase and enhance the use of advanced modeling and analytic methods and produce results that fully leverage available data and analytics

Qualifications

Qualifications:

* Bachelor's Degree required, with a concentration in marketing/sales/quantitative analysis preferred. Advanced degree preferred.
* 13-15 years of relevant experience in quantitative analysis of sales and marketing information is required, including use of this information in the development of business plans and strategies. Experience within the Pharma/Biotech industry is a plus. 1-2 years people leadership experience is a plus.
* Strong analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving. Experience with current methods Analytics/Machine Learning.
* Advanced experience with 3rd party pharmaceutical data sources like IQVIA/SHS Sales Data (APLD, DDD, Xponent, NSP, NPA), and Specialty pharmacy data and one or multiple analytic domains (promo optimization, digital, launch support, etc.) is a plus

Deep hands-on expertise in current analytical methods & tools (including machine learning)
* Advanced communication and influencing skills
* Advanced agility, project management and prioritization skills
* Advanced vendor management skills
* Proven ability to collaborate effectively and to influence in a matrixed organization
* High motivation, strong work-ethic and positive attitude while working under tight timelines

Additional Information

Applicable only to applicants

  • Assistant/Associate Director of Marketing

    2 weeks ago

    Irvine, United States Westcliff University Full time

    What if I told you it is possible to find a Company that lived to educate, inspire and empower others while creating a family atmosphere that truly appreciates and respects their team? Would you apply? What if I threw in strong Company values, outstanding benefits, and the opportunity for you to make a tangible impact and feel appreciated? See below for a...

  • Marketing Director

    3 weeks ago

    Irvine, United States Dahua Technology USA Full time

    Who we are:At Luminys Systems Corporation, we combined exceptional customer service with cutting-edge technology to furnish our clients with superior solutions and services. Our all-encompassing offerings feature a broad array of components, such as security systems and video management software and beyond. This dual commitment to ongoing innovation in...

  • Director of Marketing

    1 week ago

    Irvine, United States Management Recruiters International Full time

    DIRECTOR OF MARKETING - ORANGE COUNTY, CA My client is a security manufacturer of video surveillance & other security solutions who is looking for a Director of Marketing around Orange County, CA. This is an in-office role so the ideal candidate will need to be within a realistic distance. 5+ years' experience in sales or marketing regarding technology...

  • Director of Marketing

    3 weeks ago

    Irvine, United States MRINetwork Jobs Full time

    Job DescriptionJob DescriptionDIRECTOR OF MARKETING – ORANGE COUNTY, CAMy client is a security manufacturer of video surveillance & other security solutions who is looking for a Director of Marketing around Orange County, CA. This is an in-office role so the ideal candidate will need to be within a realistic distance. 5+ years’ experience in sales or...

  • Director, B2B Ecommerce Marketing, Media

    7 days ago

    Irvine, United States Fisher & Phillips LLP Full time

    **Director, B2B eCommerce Marketing, Media & Channel Relations - (Hybrid)** **About fpSOLUTIONS** FPSolutions is a dynamic startup committed to enhancing the HR professional community by providing cutting-edge compliance solutions, services, and training. As we strive to become the nation's top provider in our field, we are seeking an addition to our...

  • Associate Director, US Eye Care, Anterior Segment Portfolio

    3 weeks ago

    Irvine, California, United States AbbVie Full time

    Job Description This is an excellent opportunity for an experienced marketer with strong analytical skills to join a high performing team committed to making a difference for patients in the Eye Care space. The Associate Director, Anterior Segment Marketing will work together with the Head of Marketing US Eye Care, Glaucoma & Anterior Segment along with...

  • Marketing Director

    3 weeks ago

    Irvine, United States Luminys Systems Full time

    Job Description Job Description Who we are: At Luminys Systems Corporation, we combined exceptional customer service with cutting-edge technology to furnish our clients with superior solutions and services. Our all-encompassing offerings feature a broad array of components, such as security systems and video management software and beyond. This dual...

  • Marketing Director

    4 weeks ago

    Irvine, United States Luminys Systems Corporation Full time

    Job DescriptionJob DescriptionWho we are:At Luminys Systems Corporation, we combined exceptional customer service with cutting-edge technology to furnish our clients with superior solutions and services. Our all-encompassing offerings feature a broad array of components, such as security systems and video management software and beyond. This dual commitment...

  • Director of Sales and Marketing

    3 days ago

    Irvine, United States MP Biomedicals Full time

    Director of Sales and Marketing - Americas Irvine, CA, US 4 days ago Requisition ID: 1341 Salary Range: $150,000.00 To 175,000.00 Annually MP Biomedicals is dedicated to giving scientists and researchers quality tools and superior service to aid them in their quest for ground-breaking discovery. We manufacture and sell more than 10,000 products and are one...

  • Associate Director, Finance

    4 days ago

    Irvine, United States Activision Blizzard Full time

    Your Mission. Blizzard Entertainment is seeking a strategic and experienced Associate Director, Financial Planning and Analysis (FPA) to serve as a key leader on Franchise and/or FP&A team. The Associate Director, FPA is responsible for coordinating Director, Associate, Finance, Financial Planning, Finance Director, Accounting, Business Services, Technology

  • Corporate Director of Sales and Marketing

    2 weeks ago

    Irvine, United States S3 Hotel Group Full time

    Job Description Job Description As the Corporate Director of Sales & Marketing, you will manage and develop the property-based sales teams. Create and execute a strategic sales plan to generate and optimize room revenues, including business transient, group, contract, and Banquet and Catering revenue. In addition, this position will be responsible for the...

  • Global Marketing Director

    3 weeks ago

    Irvine, United States Culver Careers (CulverCareers.com) Full time

    Our client is a global leader in consumer networking, consumer electronics,enterprise networking, enterprise surveillance, software, and cloud services.We are seeking a Marketing Director with expertise and visionary leadershipto lead our Global Marketing team in Irvine, CA. In this pivotal role, you will shape thenarrative of our products, overseeing the...

  • Global Marketing Director

    3 weeks ago

    Irvine, United States Culver Careers (CulverCareers.com) Full time

    Our client is a global leader in consumer networking, consumer electronics,enterprise networking, enterprise surveillance, software, and cloud services.We are seeking a Marketing Director with expertise and visionary leadershipto lead our Global Marketing team in Irvine, CA. In this pivotal role, you will shape thenarrative of our products, overseeing the...

  • Manager, Digital

    4 weeks ago

    Irvine, United States Yum! Brands Full time

    **Who is Taco Bell?** Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick...

  • Manager, Digital

    4 weeks ago

    Irvine, United States Taco Bell Full time

    **Who is Taco Bell?** Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone's favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We're not only the largest Mexican-inspired quick service...

  • Director of Sales and Marketing

    2 weeks ago

    Irvine, United States Mp Biomedicals Full time

    Job DescriptionJob DescriptionMP Biomedicals is dedicated to giving scientists and researchers quality tools and superior service to aid them in their quest for ground-breaking discovery. We manufacture and sell more than 10,000 products and are one of the only companies in the industry to offer a comprehensive line of life science, fine chemical, and...

  • Vitamin A Marketing Coordinator

    4 days ago

    Irvine, United States Swim Inc Full time

    Vitamin A was founded on sustainability in 2000 by California native, Amahlia Stevens. We believe style and sustainability are inseparable. Our bikinis and one pieces are produced locally in California, where we live, work and swim. Every piece in our collection is sustainably made from plant-based and recycled materials. And that's not all-as a proud member...

  • Integrated Marketing Manager

    1 week ago

    Irvine, United States Youtheory Full time

    Job Type Full-time Description Who we Are Youtheory, located in Irvine California, is a leading brand of health and wellness supplements which are sold in over 50,000 retailers worldwide. With over 200 years of combined service in the natural foods and supplement industry, Nutrawise is committed to its mission of being a purpose built company that...

  • Integrated Marketing Manager

    3 weeks ago

    Irvine, United States Youtheory Full time

    Job Type Full-time Description Who we Are Youtheory, located in Irvine California, is a leading brand of health and wellness supplements which are sold in over 50,000 retailers worldwide. With over 200 years of combined service in the natural foods and supplement industry, Nutrawise is committed to its mission of being a purpose built company that...

  • Associate Director, Safety Statistics

    1 week ago

    Irvine, United States AbbVie, Inc Full time

    Company Description AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services...