Marketing Director

3 weeks ago

Irvine, United States Dahua Technology USA Full time

Who we are:At Luminys Systems Corporation, we combined exceptional customer service with cutting-edge technology to furnish our clients with superior solutions and services. Our all-encompassing offerings feature a broad array of components, such as security systems and video management software and beyond. This dual commitment to ongoing innovation in technology along with unwavering partner support ensures we provide top-notch quality, dependability, and stability for both our direct customers and our network of resellers.What you will be doing:As the Marketing Director, you will be responsible for developing and executing strategic marketing plans to drive brand awareness, lead generation, and customer engagement. You will lead a team of marketing professionals and collaborate with cross-functional teams to achieve business objectives and enhance market presence.What your primary responsibilities will be: Develop and implement comprehensive marketing strategies to promote company products and solutions across target markets. Lead the planning and execution of integrated marketing campaigns, including digital marketing, advertising, tradeshows, and content marketing. Collaborate with sales, product management, and other departments to align marketing initiatives with sales goals and product roadmap. Manage the marketing budget effectively while allocating resource to maximize ROI and achieve strategic objectives. Conduct market research and competitor analysis to identify market trends, customer needs and opportunities for growth. Oversee the development of marketing collateral, including sales materials, product documentation and promotional content. Stay updated on industry trends, emerging technologies and best practices in marketing to drive innovation and competitive advantage. Analyze marketing performance metrics and KPIs to measure campaign effectiveness and optimize marketing efforts. Provide leadership, guidance and mentorship to the marketing team while fostering a culture of creativity, collaboration and continuous improvement. What you will need: Bachelor's degree in Marketing, Business Administration or related field 8+ years of experience in a marketing management role, preferably in technology or security industry Strong understanding of digital marketing, including SEO, SEM, social media and email marketing Demonstrated success in developing and executing strategic marketing plans that drive business results. Experience with planning, designing, and execution of industry tradeshows. Web design experience preferred. Excellent leadership, communication and interpersonal skills Analytical mindset with ability to interpret data and make data-driven decisions. Ability to thrive in a fast paced, dynamic environment and manage multiple projects simultaneously. Physical Demands: Must be able to remain in a stationary position 50% of the time if needed May be required to stand for long periods of time Constantly operates a computer and possibly other work related machinery Frequent, continual, intermittent flexing, or rotation of the wrist(s) and spine including repetitive motions Constantly receiving detailed information through oral communication Constant talking, expressing, or exchanging ideas by means of verbal communication Constant clarity of vision at near and/or far distances May be exposed to outdoor weather conditions and noise levels Why do you want to work for us? We are proud of what we do and who we are. At Luminys, you will be surrounded by a team that is dedicated, bright, and enthusiastic about both technology and security solutions. We are always trying to find new ways to improve our methodology, our operations, and raising the bar in our industry. We are a culture built on taking care of each other, our customers, and above all else - offering a solution that works for all.In addition, we offer the below benefits: We offer full benefits (medical, dental, vision, life insurance) to make sure you take care of yourself and your family A retirement contribution plan to make sure your future is taken care of Parental leave when you have a new baby because let's be honest, we all need some extra sleep and cuddle time with a newborn Paid Time Off to spend a day at Disneyland, sip cocktails by the beach, or maybe even just veg out in front of the TV Paid Holidays because we believe in celebrating the important milestones in our country (plus some added time off to hang with loved ones or rest) An overly excited (but well-intentioned) HR Manager who will welcome you to the team with open arms

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