Sportsbook CRM Coordinator

2 weeks ago


Jersey City, United States William Hill Sportsbook Full time

POSITION SUMMARY:

The Sportsbook CRM Coordinator is responsible for assisting the Caesars Sportsbook marketing strategy and CRM teams in executing the digital sportsbook customer communications plan.

KEY JOB FUNCTIONS:

Deploy and coordinate customer acquisition and retention messaging

Coordinate pre-planned and live, in-the-moment messaging to meet customer needs and business objectives

Manage the day-to-day execution of messaging material to maintain quality assurance

Validate all copy and graphic materials upon receipt

Ensure all marketing and promotional materials are deployed accurately and in a timely manner to meet deadlines

EDUCATION and/or EXPERIENCE:

Bachelor's Degree in Marketing or related field

1-2 years of applicable marketing experience

Experience within the Sportsbook or Casino industry preferred but not required

Computer literate; experience working with Microsoft Suite, Adobe, Salesforce, Airship, Optimove, Workfront and other marketing products a plus

Must be able to organize and maintain a wide variety of activities in a multi-tasking fast-paced environment

Flexible schedule required to adhere to Sportsbook customer needs with weeknight and weekend shifts required

Experience working in a regulated industry a plus but not required

Minimum 21 years of age

QUALIFICATIONS:

Excellent interpersonal communication, team building, and problem-solving skills are required

Strong organizational skills and attention to detail

Understanding of business acumen to troubleshoot and solve problems with guidance from supervisor

Experience executing business plans with digital/marketing counterparts

Ability to uphold the highest level of integrity in all situations and recognize standards required by a regulated business

Track record of working against deadlines

Attention to detail and prioritization of accuracy


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