Sr Manager, Customer Marketing

3 weeks ago

Charlotte, United States Linxup Full time

Do you want to be a key player at a fast-growing company? If you're looking for an opportunity to challenge yourself, Linxup is the right place for you.

Linxup (formerly Agilis Systems) helps service companies, transportation organizations, and other fleet-based businesses track and protect the vehicles and equipment on which they rely. Using our software-as-a-service (SaaS) platform, customers can unlock a range of offerings: from simple track and trace features, to all the tools they need to improve fleet management, increase mobile worker productivity, protect drivers through coaching, and reduce operating costs. Our consumer-focused product-MOTO safety-gives new and aging drivers the freedom to be on the road, while providing their families peace of mind about their driving abilities and safe locations. Headquartered in St. Louis, MO, Linxup has offices and employees across the country, and enjoys status as a multi-year member of the St. Louis Business Journal's Best Places to Work. As Agilis Systems, we have been named to the Inc. 5000 Most Successful Companies in America list four years in a row. Our people are the reason for our success. Our teams are empowered to cultivate greatness and are supported by Linxup to be intuitive, creative, and determined in all they do. Come join us.

ABOUT THE POSITION

Linxup is seeking a strategic executor to activate our customer base to accelerate upsell/cross-sell opportunities, enhance user engagement, and reduce churn. This role will own and engineer Linxup's Customer Marketing strategy and execution, developing targeted cross-channel campaigns that engage and activate our customers to increase LTV; identify and capture customer success stories; facilitate peer-to-peer community among our customers; and leverage our world-class reviews and NPS scores to help grow new business opportunities. This is a critical and highly visible role with a growth track and the potential to build and lead a team in the future.

The role requires an understanding of customer segmentation, and direct, hands-on experience with marketing automation and in-product messaging strategy and execution. As with all members of our marketing team, you understand the power of brand and story to drive engagement, and you measure your success by your direct contribution to revenue growth.

You show up every day determined to make yourself, the team, and the company 1% better. You're a skilled communicator and organizer who can build consensus, work across multi-functional teams to accomplish your goals, find meaningful insights in data, and effectively communicate results, insights, and recommendations to senior leadership and executives. As the newest member of a whip-smart, creative, collaborative team, you will be expected to show up with all your creativity, discernment, and collaborative spirit to add to the team's success and positive culture.

ESSENTIAL FUNCTIONS - RESPONSIBILITIES:

* Customer Marketing Strategy: Develop and execute a comprehensive customer marketing strategy for existing customers, ensuring consistent and relevant messaging across various channels
* Customer Campaigns: Collaborate with Customer Success and Customer Support to develop, execute, and optimize a steady cadence of campaigns designed to accelerate upsell/cross-sell; enhance user engagement; and reduce churn
* Segmentation and Targeting: Analyze customer data to segment the customer base and craft tailored communication strategies that create upsell/cross-sell opportunities, enhance user engagement, and reduce churn
* Content Development: Oversee the creation of compelling content, including emails, newsletters, social media posts, video testimonials, written testimonials, and conference materials, to engage and inform customers effectively
* Review & Reputation Management: Own and optimize Linxup's review program, driving awareness and validation of Linxup's solutions and services across review platforms including G2, Capterra, TrustPiolot and others
* Content Management: Manage a steady flow of customer success stories and presentations that align with high-value industry verticals, pain points, and personas
* Cross-channel Communication: Implement multi-channel communication approaches, integrating email marketing, social media, content marketing, and other relevant channels to reach customers efficiently. Work closely with Campaigns teams
* Customer Engagement: Identify key customers who can serve as "marketing channels" through case studies and speaking opportunities; support the growth & improvement of current advocacy programs; and design and implement new advocacy/loyalty programs

QUALIFICATIONS & EXPERIENCE

* 8+ years of professional experience, spanning roles in Customer Service, Customer Success, Account Management and/or Customer Marketing
* Familiarity with B2B SaaS marketing, lead generation, and sales processes
* Strategic thinker that can see beyond the day-to-day activities to help reach marketing and sales goals, create a stronger brand, and improve the customer experience
* Strong passion for serving and understanding customers
* Expertise in customer segmentation, targeting, and customer journey-mapping
* Exceptional skill for communication, copywriting, and content creation
* Track record of creating and executing marketing programs that deliver a Return on Investment (ROI)
* Proficiency in marketing software and tools, encompassing CRM systems and email marketing platforms
* Strong organizational skills and ready to be a role model in project management
* Demonstrated ability to work independently with strong business acumen, executing tactics swiftly and efficiently
* Desire to work across teams collaboratively

WORK ENVIRONMENT

* Fast-paced environment with opportunities for growth and reward
* Company promotes work/life balance to achieve maximum performance professionally and personally
* The hours of this position are Monday-Friday, 8:00AM-5:00PM

COMPENSATION AND BENEFITS

* We value hard work and on-the-job-excellence and offer competitive compensation and benefits packages:
* Position offers a base salary and bonus
* Medical, Dental, Vision, Life and 401(k) benefits are offered
* FTO-Flexible Time Off

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