Sr. Specialist, Direct Marketing
3 weeks ago
Sr. Specialist, Direct Marketing
The Sr. Specialist Direct Marketing will support our growing direct to consumer ecommerce program. We are looking for a talented email and direct mail marketer and platform expert to execute marketing programs that drive conversions. The ideal candidate will demonstrate a balance of direct response experience with and email platform knowledge and have the ability to effectively implement programs to achieve sales and revenue goals for all direct to consumer programs and promotions.
The Sr. Specialist Direct Marketing will be responsible for daily sales-focused email and direct mail operations of our in-house D2C program. This role will be responsible for creating and maintaining email and direct mail templates in addition to developing a rigorous QA process to ensure all campaigns are accurate. The successful candidate will be responsible for the coordination, execution and analysis of all campaigns, and will collaborate with sales and marketing stakeholders on shared deliverables and timelines. This role will be responsible for the direct response strategy and campaign development including copywriting, as needed.
Success in this position requires the ability to understand all details needed to create and support a complex sales-driving ecommerce program. Must be a strong self-starter who wants to dig in to our platform to build, check, and strive for great results. The Sr. Specialist Direct Marketing must have a strong desire and ability to use a test-and-learn approach to continuously improve program results.
Position Responsibilities:
Define and manage the email and direct mail campaign strategy to achieve revenue goals
Working closely with the D2C and content teams, actively participate in planning of promotional efforts including providing insight into prior performance across creative, cadence, and target
Demonstrate technical and data expertise to define targeting / segmentation and create direct marketing lists for email and direct mail
Create and launch email efforts within our ESP and ensure email and direct mail campaigns are activated correctly and on time
Maintain a test and learn approach and provide ongoing daily reporting to track performance and make necessary changes to improve results
Ensure all timelines are appropriately determined and achieved to ensure program success
Be detail-oriented to ensure smooth production across multiple campaigns
Proactively identify and resolve problems including inconsistent assets, data targets, and render checks
Stay abreast of platform releases, new business practices, and third-party technology solutions to provide appropriate resolution to issues.
Continuously improve by identifying, creating, and enhancing internal systems and processes based on new/updated program requests or evolving industry standards.
The ideal candidate will have
At least 4 years of relevant direct to consumer ecommerce marketing experience, including familiarity with CRM and hands on experience with marketing technologies
At least 2 years working with email platforms, Acoustic preferred but not required
At least 2 years working with targeting and segmentation, creating marketing lists
At least 2 years working with direct mail programs
Strong proficiency with HTML/CSS
Excellent communication skills with strong verbal and written skills
Extremely organized and detail oriented
Ability to work collaboratively with others in marketing within a complex organization with a lot of stakeholders
Be a curious person who is excited to continue learning and growing
#J-18808-Ljbffr
-
Part-Time Marketing Specialist
3 hours ago
Charlotte, United States Search Solution Group Full timeJob DescriptionJob DescriptionMostly REMOTE in Charlotte, NCLooking for someone who has experience coordinating demand generation event campaigns. This includes project plans, briefs, 3rd party vendor relations, cross-functional collaboration and execution. The Sr. Specialist will work closely with the Director of Marketing – North America to manage...
-
Retail Sales
1 week ago
Charlotte, United States Crown Marketing Firm Full timeJob DescriptionJob DescriptionEntry-Level Retail Sales & Marketing SpecialistWe are looking to higher self-motivated individuals. The ideal candidate is upbeat, competitive and a team player. Sales experience isn't required but definitely encouraged for this position. Candidate should be comfortable in a face paced environment. We're looking for a...
-
Sr IT Contracts Specialist
7 days ago
Charlotte, United States Skanska Full timeJob Overview: Skanska is searching for a dynamic Sr. IT Contracts Specialist. This is a great opportunity to start a career with a company that builds things that matter and values its team. We are proud to share our culture of diversity and inclusion. Our work makes a clear contribution to society and the environment around us. We build in many different...
-
Sr IT Contracts Specialist
7 days ago
Charlotte, United States Knewin Full timeJob Overview Skanska is searching for a dynamic Sr. IT Contracts Specialist. This is a great opportunity to start a career with a company that builds things that matter and values its team. We are proud to share our culture of diversity and inclusion. Our work makes a clear contribution to society and the environment around us. We build in many...
-
Sr IT Contracts Specialist
3 days ago
Charlotte, United States Skanska Full timeJob Overview: Skanska is searching for a dynamic Sr. IT Contracts Specialist. This is a great opportunity to start a career with a company that builds things that matter and values its team. We are proud to share our culture of diversity and inclusion. Our work makes a clear contribution to society and the environment around us. We build in many different...
-
Sr. Proposal
7 days ago
Charlotte, United States Frampton Construction Full timeSr. Proposal & Marketing Coordinator Frampton Construction is seeking a highly detail-oriented and self-driven senior proposal and marketing coordinator to join our marketing team. The proposal coordinator should possess a strong knowledge of all aspects of the proposal development process. This role will report to the senior marketing manager and support...
-
Sr. Proposal
1 week ago
Charlotte, United States Frampton Construction Full timeJob DescriptionJob DescriptionSr. Proposal & Marketing Coordinator Frampton Construction is seeking a highly detail-oriented and self-driven senior proposal and marketing coordinator to join our marketing team. The proposal coordinator should possess a strong knowledge of all aspects of the proposal development process. This role will report to the senior...
-
Sr. Proposal
2 days ago
Charlotte, United States Frampton Construction Full timeJob DescriptionJob DescriptionSr. Proposal & Marketing Coordinator Frampton Construction is seeking a highly detail-oriented and self-driven senior proposal and marketing coordinator to join our marketing team. The proposal coordinator should possess a strong knowledge of all aspects of the proposal development process. This role will report to the senior...
-
Sr. Proposal
1 week ago
Charlotte, United States Frampton Construction Full timeSr. Proposal & Marketing Coordinator Frampton Construction is seeking a highly detail-oriented and self-driven senior proposal and marketing coordinator to join our marketing team. The proposal coordinator should possess a strong knowledge of all aspects of the proposal development process. This role will report to the senior marketing manager and support...
-
Marketing Specialist
4 days ago
Charlotte, United States Tri Pointe Homes Holdings, Inc. Full timeOverview: Are you interested in joining a company culture where accountability, top performance, and teamwork are valued and rewarded? Tri Pointe Homes is dedicated to insightful design and superior craftsmanship, we are setting a new standard in homebuilding and customer experience. If this sounds like a career for you, apply to be a part of our great...
-
Sr Analyst
2 weeks ago
Charlotte, United States eCom Solutions, Inc. Full timeJob Title: Sr Analyst/ Solution Specialist - Alation & MantaLocation: Charlotte, NC / Atlanta, GADuration: 12 MonthsRate: BOE Required skills:Drive the strategy for metadata management using Alation.Develop Data Lineage through Manta.Data Quality, Data Governance and Compliance using Alation Sr Analyst / Solution Specialist - Alation & Manta
-
Sr. Marketing Manager
1 week ago
Charlotte, United States Truly Good Foods Full timeSr. Marketing ManagerApplication Deadline: 31 May 2024 Department: Marketing Employment Type: Full Time Location: Charlotte Reporting To: Lisa Smith Compensation: $120,000 / year DescriptionTruly Good Foods has sales and distribution offices in Orlando FL, Atlanta GA, Washington DC, Reno NV, Dallas TX and Charlotte, NC. Our SQF, Kosher and organic production...
-
Marketing Specialist
4 weeks ago
Charlotte, United States TelWare Corporation Full timeDescription Job Summary: We are looking for a talented and enthusiastic Marketing Specialist to help us in our overall marketing efforts. The right candidate must be, first and foremost, a graphics wizard, capable of wowing with creative eye-popping images. This position works hand-in-hand with the Director of Marketing to develop and execute on-brand...
-
Risk Management Sr Specialist
2 weeks ago
Charlotte, United States Bank of America Full timeRisk Management Sr Specialist page is loaded Risk Management Sr Specialist Apply locations Charlotte time type Full time posted on Posted 2 Days Ago job requisition id 24010312 Job Description: At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. Responsible Growth is how we run our...
-
Marketing Specialist
2 weeks ago
Charlotte, United States ARCO Construction Co. Full timeWork closely with Marketing Project Managers, Regional Managers and Business Development Directors to execute marketing strategy and maintain consistent branding across the organization Generate creative ideas for company events, customer appreciatio Marketing Specialist, Business Development, Marketing, Marketing Manager, Specialist, Social Media,...
-
Channel Marketing Specialist
7 days ago
Charlotte, United States Huber Engineered Woods Full timeJob SummaryThe Channel Marketing Specialist will play a critical role in the larger Sales Enablement team led by the Channel and Sales Enablement Marketing Manager. This team is responsible for brand activation, lead generation, customer retention, brand messaging consistency, and sales enablement tools supporting and enabling a national field sales team,...
-
Sr Business Control Specialist
4 weeks ago
Charlotte, North Carolina, United States Bank of America Full timeJob Description:At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. Responsible Growth is how we run our company and how we deliver for our clients, teammates, communities and shareholders every day.One of the keys to driving Responsible Growth is being a great place to work for our...
-
Marketing & Event Specialist
1 week ago
Charlotte, United States Forshaw Inc Full timeFORSHAW has an immediate need for an individual to join our team as a Marketing & Event Specialist. This position will be responsible for supporting a wide range of marketing initiatives to bolster our brand's presence and achieve our strategic objectives. Reporting directly to the Marketing Manager, this position will be based out of our corporate office in...
-
Digital Marketing Specialist
3 weeks ago
Charlotte, United States OMG National Full timeJob Description Job Description Compensation : Competitive Starting Salary + Commission Bonuses Every Pay Period Benefits Offered: Dental, Life, Medical, Vision, 401k Location: Remote Job Title: Digital Marketing Specialist Employment Type: Full-Time Department: Client Services Department Reports to: Client Services Manager OMG National, a 33-year old...
-
Direct Market Manager
7 days ago
Charlotte, United States ThinkTank LLC Full timeJob DescriptionJob DescriptionThinkTank Telecom, LLC is actively seeking a motivated and entrepreneurial Direct Market Manager to lead our expansion efforts in Charlotte, NC. As the cornerstone of our mission to enhance connectivity, your role will focus on enrolling new customers into Lifeline and ACP services, managing inventory, and driving significant...