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Senior Analyst, Content Insights
1 month ago
Location - LA (Hybrid)
Data-Driven Research and Insights
MarketCast combines the power of research, technology, and data science to help marketers and researchers maximize their advertising impact and unlock brand Fandom.
Our data and insights guide critical marketing decisions, helping brands determine which fandom audiences to prioritize and product benefits to communicate, in addition to developing, launching, and measuring brand and advertising campaigns across media platforms. Today our clients represent the biggest names in entertainment, tech, consumer brands, and sports and video games, and our impact touches the lives of billions of people around the globe.
This position sits within MarketCast's Media, Sports and Entertainment team, which delivers primary quantitative and qualitative Content and Custom Research for a range of clients across the entertainment landscape. The work covers a variety of studies, from franchise work, concept evaluation and content testing, to post-release studies. This is a fast-moving world and MarketCast prides itself on exceptional client service, flexibility, fast turnaround, comprehensive analysis, and insightful and impactful deliverables.
As senior research analyst, you are responsible for executing individual research projects under the guidance of senior team members. You will apply your research knowledge to survey design, perform data analysis and contribute to client reports.The role requires knowledge of quantitative and qualitative research methods, the ability to apply this to a variety of different project types, and the ability to effectively communicate findings.
#FandomIsOurJam
We're looking for:
- First and foremost, someone who will hit the ground running. Someone excited by the idea of learning on the job - absorbing and growing in real-time.
- People open to Qual and / Quant - at this stage we're easy and would prefer to help you find your perfect happy methodological place.
- Someone eager to jump in on every stage of the research/insights process - from soup to nuts
- A strong eye for detail - sweating the small stuff is as important as the big stuff.
- Team players - we are stronger together and we work in groups.
- Creative thinkers - if you come bursting with ideas and can see patterns in data, we're excited.
- Curious minds, especially when it comes to people and what makes them tick.
- Strong communicators - written and verbal. Being able to find the right words to articulate the question, the story, and everything in between well is a big deal for us.
- Someone interested in the Entertainment landscape - we work with some of the biggest names in each category.
- At least 3 years of previous experience in research - commercially or academically - even if it's a short stint, we'd love to hear about what you've already nailed.
- At least a Bachelor's degree in the Social Sciences, Economics, Business, Marketing, Statistics, or related fields.
- A good handle on Microsoft Office. We use it a lot.
- Enviable PowerPoint / Slides skills - we tell visual stories (backed up by data)
- Medical, Dental, Vision
- 401(k) Company Match
- Flex Time
- Health & Wellness Events & Benefits
- Professional & Personal Growth & Learning Opportunities
- And, more
Our Purpose:
Fandom connects people with shared passions and builds communities around them. It offers them space to express their joy and love, whether that's for superheroes, sports teams, or even small batch whiskeys. At MarketCast, we believe in the power of fandom. It's as important for brands as it is for action heroes and we do fandom research, data science and analytics better than anyone on the planet. This obsessive focus on fans helps the world's top creators, media platforms, and sports leagues transform followers into fanatics and investments into impact.
Our Core Values:
Curiosity Makes Us Tick
Our love of learning manifests in everything we do - from the surveys we field and the datasets we analyze to the technology we develop. Where others pause, we push forward, uncovering hidden meaning and answers. Always learning, always looking for more.
We Celebrate Wins
Whether its wowing clients with research or solving everyday challenges, we pause to honor great work and everyone who plays a role in it. We acknowledge and recognize great work and hustle that helps deliver the very best outcomes.
Trust is Always Trending
Trust means everything to us. It's lending a hand when deadlines loom, always delivering on the promises we make, and calling out behavior that harms our culture. And our client's trust is what makes all this possible, something we never take for granted.
We Roll with Change
We embrace change as an opportunity to learn, grow, and further develop. We do this by challenging our biases and rethinking how things have always been done in the past. This fresh, open-minded approach keeps us agile, innovating, and adapting in the face of uncertainty.
Diversity is Our Superpower
Our differences make us stronger. As researchers and data scientists, we have a responsibility to reflect the diverse audiences and communities all around us. Understanding people, opinions and life experiences fuels our insights and deepens our perspectives.
At MarketCast, we don't just accept difference - we embrace it, support it, and thrive on it for the benefit of our global culture and success. MarketCast is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. Check us out: www.marketcast.com
Per the pay transparency law, the hiring range for this position is $68,000 to $72,000. As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, skill set, and any other factors MarketCast considers relevant to the hiring decision. In addition to your salary, MarketCast believes in providing a competitive total rewards package for its employees. MarketCast offers employees a holistic and wide array of benefits such as subsidized medical, dental, and vision, free access to HealthJoy, ModernHealth, 401K match from day one, "flex time off, career and personal growth outlets, such as LinkedIn Learning, and two free monthly movie tickets.All benefits are subject to eligibility requirements, and the terms of our official plan may be modified or amended from time to time.
CCPA NOTICE: In accordance with the California Consumer Privacy Act, please note that we collect some or all the below categories of personal information from you as part of the application process and use it for the purposes indicated. Category of Personal Information: 1. Name, Contact Information (phone, email, address) Purpose: To be able to contact you 2. Information on work history and education Purpose: To be able to assess qualifications for the role 3. Race/ethnicity information4. Veteran and military Status
