Sr. Director of Marketing
1 month ago
MEASURES OF SUCCESS:
- Develop annual brand strategies and plans to build and grow distinctive brands that consumers love through effective brand objectives rooted in a deep understanding of the brand strengths, market dynamics, consumer needs, effective demand creation strategies, and disruptive innovation.
- Grow brand awareness, household penetration, sales, market share, and profits by building strategies to capture consumers where they shop including Pure Play eCommerce, Omni Channel, DTC, and other retail channels.
- Work with the supply chain to develop long-term strategic plans for supply through collaboration and business planning.
- Respond to channel shifts by offering best-in-class consumer experience and product mix to drive revenue, gross margin, and five-star reviews.
- Develop a research plan to leverage insights, trends, and data to identify risks and opportunities to drive business results that inform the strategic business plan for the category.
- Lead the category by becoming the subject matter expert on evolving products, technology, and competitive landscape in the grooming, wellness, and waste management product categories.
- Work with key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for the marketing and sales teams.
- Build expertise on relevant channels of distribution including Food, Drug, Mass, Club, Pet Specialty, and Ecomm with knowledge of key customer strategies and practices within each channel.
- Drive profitable short-term and long-term development, prioritization, and introduction of line extensions and product/product line innovation.
- Provide leadership to sharpen financial performance and competitive positioning of existing product lines through thoughtful, data-driven Brand strategy development, portfolio management, pricing, and channel strategies.
- Develop and manage Marketing budget with sound business acumen and P&L stewardship and lead monthly tracking process.
- Work cross-functionally and develop strong working relationships with internal teams and external partners creating a collaborative environment that supports achievement of business goals.
- Work collaboratively with Digital marketing and Sales team(s) to translate brand strategies to customer strategies that drive acceptance and share growth across all channels.
- Work collaboratively with internal R&D, Digicomm, and Creative teams to translate brand strategies into effective product innovation and consumer programming.
- Build brand team capabilities with thoughtful career paths, KPIs, and skill development while providing visibility to the leadership team.
- Other projects as directed by the Business Unit SVP.
IDEAL CANDIDATE ATTRIBUTES:
- Bachelor’s degree required. MBA is a plus.
- Minimum 10 years of Brand Management experience with a top consumer packaged goods company.
- Strategic thinker with a successful track record of building brands that exceed financial goals and grow market share across retail channels including eCommerce. DTC experience is a plus.
- A track record of successful product launches in a growing business that increases topline and gross margins.
- Proven track record of transforming a strategy and vision into executable and measurable plans.
- Proven track record in campaign creation/execution, and storytelling success across mediums including digital, social, and retailer-specific platforms.
- Strong project management abilities; capable of prioritizing and balancing multiple projects simultaneously, under time constraints and within budget parameters. Highly analytical with strong business acumen and a successful record of product portfolio P&L management/ownership.
- Excellent communication skills including the ability to interface with all levels of the company and represent the company to major customers.
- Ability to make informed decisions quickly to keep performance on track.
- Intellectually curious and creative; a risk-taker, comfortable with calculated and well-planned business risks in a highly competitive environment.
- An individual who can work comfortably in a collaborative, informal atmosphere. Vetting of ideas and issues is a common practice within the company’s culture.
- Experience in building teams with strong leadership skills focused on team coaching, developing, mentoring, and supervising the training of direct reports in the achievement of brand/category objectives.
- Expert MS Office Suite (Outlook, Word, Excel, and PowerPoint), Nielsen, Circana, Numerator and Amazon Data analysis.
BENEFITS PACKAGE & EMPLOYEE PROGRAMS:
- Comprehensive Medical, Dental, and Vision Insurance
- Free Life and Disability Insurance
- Health and Dependent Care Flexible Spending Accounts
- 401k with 3% company match and annual employer discretionary contribution
- Paid vacation, holidays and sick time
- Employee Assistance Program
- Access to thousands of free online courses
- Discounts on cell phones, movie tickets, gym memberships, and more
- Education Assistance (both college degrees and professional certifications)
- Referral Program with cash bonus
- Access to on-demand pay
- Paid parental leave
Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With fiscal 2022 net sales of $3.3 billion, Central is on a mission to lead the future of the Pet and Garden industries. The Company’s innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger. Central is home to a leading portfolio of more than 65 high-quality brands including Amdro, Aqueon, Cadet, Farnam, Ferry~Morse, Four Paws, Kaytee, K&H, Nylabone and Pennington, strong manufacturing and distribution capabilities and a passionate, entrepreneurial growth culture. Central Garden & Pet is based in Walnut Creek, California and has over 7,000 employees across North America and Europe. Visit www.central.com to learn more.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
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