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Marketing Director- Bilingual

3 months ago

Corpus Christi, United States ComForCare Home Care Full time $50,000 - $70,000
Job Description

ComForCare Home Care is seeking a highly motivated and community-focused Bilingual Marketing Leader to join our team. As a Marketer for our Home Care business, you will be responsible for developing and nurturing relationships within the local community to promote our services and create awareness about the value we provide to seniors and their families. If you are passionate about making a difference in people's lives, have excellent communication skills, and are eager to build strong connections within the community, we encourage you to apply. Please note, you must have Home Care experience.

Key Responsibilities:
  • Community Engagement: Build and maintain relationships with local community organizations, senior centers, healthcare providers, and other relevant stakeholders to create awareness about our Home Care services.
  • Marketing Strategy: Develop and implement marketing strategies and campaigns to reach out to potential clients and referral sources within the community.
  • Event Planning: Organize and participate in community events, seminars, and health fairs to showcase our services, educate the community, and gather leads.
  • Referral Network: Establish and expand a network of healthcare professionals, including physicians, hospitals, and senior care facilities, to generate client referrals.
  • Customer Relationship Management: Maintain ongoing communication and relationships with clients and their families to ensure satisfaction with our services and address any concerns.
  • Content Creation: Develop compelling marketing materials, including brochures, presentations, and social media content, to effectively communicate our value proposition to the community.
  • Data Analysis: Analyze marketing efforts and community engagement to measure effectiveness and adjust strategies accordingly.
  • Compliance: Ensure all marketing activities adhere to relevant regulations, such as HIPAA, and maintain ethical standards.

Qualifications:
  • Bachelor’s degree in Marketing, Communications, or a related field preferred.
  • Previous experience in marketing, community relations, or healthcare marketing is a plus.
  • Exceptional interpersonal and communication skills.
  • Strong organizational and networking abilities.
  • Self-motivated with the ability to work independently and as part of a team.
  • Understanding of the home care industry and the needs of seniors is desirable.
  • Knowledge of local community resources and networks.
  • Proficiency in Microsoft Office and marketing software.
  • Valid driver's license and reliable transportation.

Job Type: Full-time
Pay: Up to $70,000.00 per year
Benefits:
  • Dental insurance
  • Health insurance
  • Paid time off
Schedule:
  • Day shift
  • Monday to Friday
Application Question(s):
  • Experience with meeting monthly metrics/quotas?
  • Extensive knowledge of the Corpus area?
  • Comfortable working 80 % in the field?
Education:
  • Bachelor's (Preferred)
Experience:
  • Home care: 1 year (Required)
  • Community Liaison: 1 year (Required)
  • Marketing: 2 years (Required)
Language:
  • Spanish (Required)
Work Location: On the road