Director, Omnichannel Marketing

3 weeks ago

San Francisco, United States Unilever Full time

Who We Are

Tatcha is a skincare brand rooted in timeless Japanese wisdom, offering transformative yet kind-to-skin formulas that marry Japanese botanicals with clinical ingredients. Our formulation philosophy is informed by the Japanese concept hinou dokon, which means “skin-mind same root”—an acknowledgement of the powerful connection between the skin and the brain. Guided by the mission to care for people through their skin, Tatcha takes a holistic approach to skincare from concept to formulation to clinical evaluation, offering skincare rituals that benefit both skin and mind, while emphasizing the importance of mindfulness to skin health.

Job Summary

The Director, Omnichannel Marketing will drive retail marketing plans, market meeting presentations, promotional programs, and managing visual weeks for key retail partners, aligned with the brand's global strategy. Reporting to the VP of Global Brand Marketing, this role is responsible for the cohesion and consistency of marketing across businesses to best provide an enhanced customer shopping experience that supports all global channel sales.

This role requires the ability to think strategically, build strong partnerships, and interpret data to take action thoughtfully and swiftly when needed. The Director, Omnichannel Marketing will need to be a self-starter and entrepreneurial thinker who can influence cross-functional teams as well as retail partners.

Key Responsibilities

  1. Enhance the customer experience across all omnichannel touchpoints with a strong focus on identifying new opportunities and measuring effectiveness.
  2. Develop and evolve dynamic trade marketing strategies that drive brand awareness and support key brand strategic initiatives.
  3. Work closely with Field Sales and Account teams to maintain relationships with retailers, develop business strategies, capitalize on growth opportunities.
  4. Analyze key promotional activity and retailer event periods to examine ROI and opportunities based on results. Ensure all key learnings are communicated effectively to impact program making decisions and strategies relevant to drive growth in the key accounts.
  5. Lead the development, execution, and analysis of omnichannel marketing program strategies to increase market share. Drive growth and elevate in-store client experience.
  6. Work with the Education + Events team to ideate and implement brand specific, along with retailer-specific high-touch in-store events.
  7. Evaluate and analyze brand performance to determine the effectiveness of marketing programs, analyze performance, ROI, create action plans, and provide a full report on product launches.
  8. Proactively monitor and analyze budget spending, SKU/category performance, and post-launch analysis.

Qualifications

  1. Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree is a plus.
  2. 8+ years of experience in retail, trade, or omnichannel marketing in the beauty industry.
  3. 4+ years of leadership experience managing, motivating, and developing a team.
  4. Deep knowledge of the beauty industry, from consumer to retail landscape; previous prestige beauty experience is strongly preferred.
  5. General management mindset with the ability to develop and execute brand-relevant initiatives that drive brand awareness, customer acquisition, trial, and retention.
  6. Excellent judgment, maturity, and decision-making skills with integrity and empathy.
  7. Strong analytical skills and ability to leverage data to drive decision-making.
  8. The position is located in San Francisco and requires working on site in our San Francisco office at least 2 days per week.

Competencies

  1. Passionate about the brand, the mission of the organization, and the future plans for growth alongside the leadership team.
  2. Customer-obsessed with a long-term view, continuously looking for growth opportunities while laser-focused on exceeding performance targets.
  3. High emotional intelligence and self-awareness (i.e., low ego), which encourages positive energy, passion, and fun throughout the organization and with external partners.
  4. An exceptional leader with demonstrated ability to inspire, motivate, and persuade others across the organization while promoting values of innovation, agility, accountability, and community.
  5. Identifies, develops, and retains talented individuals; grows current and future leaders.
  6. Able to manage and organize complexity across a wide range of stakeholders with clarity and purpose.
  7. Creative and detail-oriented problem solver; with the ability to operate in ambiguity without significant guidance.
  8. Able to set clear team objectives and performance measures.

Note: This job description is not exhaustive and may be amended to include other duties as assigned by the management team.

Details

The expected base salary range for this position is $160,000 to $175,000. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget.

This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results.

Differences Make A Difference

Tatcha is committed to diversity and inclusion to drive its business results and to create a better future every day for its diverse employees, global consumers, partners, and communities.

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