Ecommerce Marketing Manager

3 weeks ago

huntington, United States XR, LLC Full time


The E-commerce Marketing Manager will be responsible for leading, developing and executing marketing strategies to increase online sales and drive customer engagement. The E-commerce Marketing Manager will have a strong background in e-commerce marketing, focusing on driving traffic and increasing sales and growth through various channels such as SEO, SEM, email marketing, PPC, social media, content marketing, and optimizing e-commerce platforms (Shopify).


Responsibilities:

· Create and execute digital marketing strategies and campaigns, including email marketing and content marketing.

· Manage and optimize online store promotions aligned with the overall sales strategy while providing the best online shopping experience by overseeing the creation of effective product listings.

· Monitor and analyze website analytics, PPC, and KPIs, identify areas of improvement, make data-driven recommendations to improve performance, and achieve sales goals and revenue growth.

· Collaborate with cross-functional teams, including product development, customer service, and creative, to ensure a cohesive brand experience across all touchpoints.

· Collaborate with development teams to ensure projects are meeting deadlines and deploying on schedule.

· Manage the company’s Shopify stores, including product listings, promotions, and site content to improve site performance, conversions, and features.

· Actively improve site merchandising to ensure the sites, product presentation and upsell and cross-sell opportunities are best in class.

· Conduct market research and stay up-to-date with industry trends, best practices, and emerging technologies, and provide recommendations for new initiatives and improvements.

· Analyze social media accounts for further opportunities.



Requirements:


· Must be comfortable viewing adult imagery and videos daily, with the ability to hold, describe, and professionally discuss adult and sexual wellness products.

· Bachelor’s degree or equivalent experience in marketing or related fields.

· 5+ years of proven e-commerce marketing and leadership experience

· Proven track record of driving and increasing sales through various digital channels.

· Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.

· Strong experience in leadership and project management with the ability to inspire, create, and maintain a positive climate to meet department and company objectives.

· Experience managing and optimizing Shopify e-commerce platforms

· Strong knowledge of web user tracking and analytics with experience utilizing Google Analytics or similar web analytics platforms.

Social Media experience is a plus, but not mandatory.

· Strong project and process management experience in A/B testing, development, site optimization, quality control, and error reduction.

· Excellent written and verbal communication skills with experience developing and executing marketing campaigns and strategies.

· Strong knowledge of best practices and top-performing applications to enhance site performance.

· Ability to work in a fast-paced environment, manage multiple projects simultaneously, and prioritize effectively.

  • · Passion and commitment to e-commerce and technology

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