Associate Director, US HypoPT Patient Marketing
1 week ago
Reporting to the Senior Director of HypoPT Marketing, the Associate Director of Patient Marketing will act as project lead for all patient-facing promotional tactics in support of the unbranded and branded launches for Hypoparathyroidism (HypoPT). This is a pre-launch role with the chance to create a new therapeutic area in the Meta+ business unit at Alexion. Initial focus will be on developing and launching an unbranded disease state campaign, quickly followed by branded campaign development to prepare for an anticipated 2026 FDA approval. This role will be responsible for leading execution of the core unbranded materials (personal and NPP), patient engagement plan, omnichannel strategy (including social media engagement), as well as acting as a key contributor to the annual brand plan. The AD will also lead cohesive efforts with the field sales, patient services, and patient advocacy teams (e.g. POA planning, monthly marketing liaison calls, case manager coordination, advocacy organization collaboration, etc.).
This individual will help drive the digital strategy and omnichannel expansion efforts with the HypoPT patient community and will help establish a social media presence for both disease education/awareness and branded content. This role will be a key cross-functional player, liaising with numerous teams to accomplish goals, including: HCP Marketing, Patient Services, Patient Advocacy, Payer Marketing, TLL, Field Sales, Legal, Compliance, Regulatory, Medical, Business Operations/OMNI, and Promotional Review Committee (PRC).
Accountabilities
- Leading the development of core resources in alignment with the brand strategy.
- Developing the strategic direction for derivative materials to complement core promotional efforts while improving budget efficiencies.
- Partnering with HCP marketing to ensure broad approach for the tactical execution of HypoPT omnichannel brand and disease-state assets.
- Partnering with payer marketing lead to ensure a comprehensive approach to messaging and promotion across all key stakeholders.
- Collaborating with our OMNI team strategy lead to establish a strong digital footprint with patients by demonstrating innovative thinking and employing a try-test-fail agile methodology.
- Leading patient engagement & event execution (unbranded/branded) to ensure maximum outreach to the HypoPT community.
- Developing relevant critical metrics and closely supervising performance in order to quickly respond and optimize marketing efforts.
- Leading multiple marketing agency relationships, workflow and related expense budgets.
- Leading field engagement efforts for patient marketing (POA, Fast Start, etc.) to ensure continuous feedback loop and appropriate communication and visibility among teams.
- Encouraging positive relationships with cross-functional teams and possessing the ability to lead discussions of diverse team members on high-stakes topics.
Essential Skills/Experience:
- Bachelor's degree required in the Life Sciences or other relevant field
- 5 years pharmaceutical industry experience (i.e., marketing, sales, agency, consultancy) and a solid understanding of marketing principles, including key principles of brand management, professional promotion, patient education, social media and other NPP.
- Strong ability to prioritize multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team lead.
- Demonstrated experience in strategically leading personal and non-personal tactical development and execution
- Experience developing and actively leading patient tactical & media plans strongly preferred.
- Ability to gauge the feasibility, impact and risks of proposed programs and develop mitigation plans and ensure internal advocacy and approval.
- Experience in managing external agencies (AOR and Media) on a day-to-day basis and budget management required.
- Travel: anticipate 30%.
Desirable Skills/Experience:
- Advanced degree (MS, PhD, or MBA)
- Professional experience in both sales and marketing functions in the pharma/biotech industry
- Oncology, Rare disease, or specialty care experience highly preferred
- Ability to manage complex projects
- Demonstrated ability to lead without authority
- Ability to gauge the feasibility, impact and risks of proposed programs
- Possess strong business acumen skills, as role is responsible for managing multiple program budgets, timelines, process and procedures
Ready to make an impact? Apply now
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