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Director of Product Marketing
2 months ago
Company: Panalgo
Location: Remote, United States
Date Posted: Sep 9, 2024
Employment Type: Full Time
Job ID: R-526
Description
About Panalgo:
Panalgo's mission is to improve healthcare through innovative analytics. Our team has built a next-generation analytics platform, Instant Health Data (IHD), to bring researchers together to generate insights into improving population health, quality of care, and managing costs.
Now, Panalgo is proud to be a part of Norstella, an organization that consists of market-leading pharmaceutical solutions providers united under one goal: to improve patient access to life-saving therapies. Within this organization, Panalgo plays a key role in helping clinical and commercial stakeholders understand the real-world implications of payer and prescriber behavior – and helping clients connect the dots from pipeline to patient.
The Role
IHD, our healthcare analytics software, streamlines the analytics process by removing complex programming from the equation and allowing you to focus on what matters most - turning data into insights. The IHD platform comprises foundational services to accelerate the development and connection of our products across Norstella business units.
As Director of Product Marketing, you are responsible for crafting compelling messaging and positioning for our products, ensuring alignment with market needs and driving successful go-to-market strategies. This team collaborates closely with product, GTM, sales, and other cross-functional teams to achieve our business objectives.
The Director of Product Marketing will play a key role in driving product positioning, messaging, and go-to-market activities to drive product adoption and growth.
Responsibilities
Complete a detailed product-market fit analysis and competitive mapping, resulting in a defined competitive advantage and increased market share.
Create significant uplift in product opportunity identification and capture through comprehensive market intelligence efforts.
Develop core product metrics in partnership with the product team to craft product marketing KPIs.
Ensure collaboration with the demand generation, sales, operations, and customer success teams to drive pipeline acceleration with product launches and sustaining product motions
Product Positioning/Messaging
Lead the development of crisp product messaging and positioning (including product value propositions) audiences, ICPs and personas to drive the overall product marketing strategy and emphasize differentiation and innovation.
Integrate portfolio product marketing approaches vs. a series of linear launches.
Develop customer segmentation against the backdrop of market trends and competitive landscape, to define competitive advantage or right to win.
Own product-market fit analysis, competitive mapping/analysis, and market intelligence.
Use customer and market insights to quantify the product opportunity.
Work with product strategy leads on market intelligence initiatives to sharpen ‘where to play’ and ‘how to win’ decisions.
Go-to-market (GTM)
Lead launches across all tiers, from new product introductions to customer retention upgrades. Informs/influences, but does not define the product roadmap
Partner with the GTM team on launch design and evolutions for launch tiers, and execution
Review and refine critical GTM assets including product sheets, high-priority event content specific to product marketing, pitch decks, etc.
Use performance data, best practices and trends to make adjustments to GTM assets as needed to encourage engagement and impact
Partner with sales strategy on themes/plays in market
Partner with the demand gen team to collaborate on campaign strategy and messaging that aligns with value propositions.
Present at company-led customer events, internal events such as kickoffs, and industry conferences/panels
Leadership
Deploy impactful project planning and prioritization in conjunction with the wider marketing team that integrates product roadmap, GTM and demand gen requirements for launches
Evaluate and decide what product marketing investments are needed for success, in both deliverables and resourcing.
Build KPIs for product marketing’s impact on the organization, as well as launch KPIs, to measure and report on the performance of all product marketing deliverables and how they integrate into corporate KPI
Qualifications
5+ years of experience in product marketing
Proven experience in product marketing, with a track record of driving successful product launches and customer adoption.
Experience working in a marketing function that serves healthcare, life sciences, or health tech industries.
Prior experience developing product messaging and positioning aligned with market needs that resonates with target audiences.
Effective leadership and communication skills
Ability to collaborate effectively with cross-functional teams including Commercial and Technical teams.
Experience in portfolio product marketing and working with demand generation, GTM, and sales team
Location: Remote US
Our Guiding Principles For Success At Norstella
01: Bold, Passionate, and Mission-First
02: Integrity, Truth, and Reality
03: Kindness, Empathy, and Grace
04: Resilience, Mettle, and Perseverance
05: Humility, Gratitude, and Learning
Benefits
- Medical and Prescription Drug Benefits
- Health Savings Accounts (HSA) or Flexible Spending Accounts (FSA)
- Dental & Vision Benefits
- Basic Life and AD&D Benefits
- 401k Retirement Plan with Company Match
- Company Paid Short & Long-Term Disability
- Paid Parental Leave
- Education Reimbursement
- Paid Time Off & Company Holidays
Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy-related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law.
Sometimes the best opportunities are hidden by self-doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here- you are welcome. If you read this job description and feel passion and excitement, we’re just as excited about you.
About
All legitimate roles with Norstella will be posted on Norstella’s job board which is located at norstella.com/careers. If a role is not posted on this job board, a candidate should assume the role is not a legitimate role with Norstella. Norstella is not responsible for an application that may be submitted by or through a third-party and candidates should proceed with extreme caution if a third-party approaches them about an open role with Norstella. Norstella will never ask for anything of value or any type of payment during or as part of any recruitment, interview, or pre-hire onboarding process. If you are aware of or have reason to believe a job posting purportedly for a role with Norstella is fraudulent or otherwise not authorized by Norstella, please contact the Company using the following email address:
[email protected]
Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy-related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law. #J-18808-Ljbffr
