Influencer Marketing Intern

1 week ago

los angeles, United States Cider Full time

Beloved by young trendsetters and celebrities worldwide, Cider stands as one of the fastest-growing fashion brands today, with a following exceeding 5 million. Founded in 2020 and rooted in Los Angeles, we proudly serve customers in over 130 countries, offering a diverse range of styles from sizes XXS to 4XL. With our innovative smart fashion technology, Cider is leading the way towards a zero-inventory future, minimizing production waste without compromising quality. Our unique "Pick A Mood" collections transform everyday moods into captivating style statements, engaging the next generation and cementing our position as a Gen Z favorite.


Internship Overview:

As an Influencer Marketing Intern at Cider, you will have the opportunity to gain hands-on experience in various aspects of marketing within the fashion industry. You will work closely with our Influencer Marketing and Events Manager to support influencer marketing strategy, event / PR initiatives, project management, and market research. This role is ideal for someone with prior marketing internship experience who is passionate about fashion and eager to learn and grow within a creative environment.


Responsibilities:

  • Weekly Order Placing + PR Box Send-Outs: Place weekly seeding orders and manage monthly PR box send-outs.
  • Daily Macro Influencer Outreach: Conduct daily outreach to macro influencers for gifting.
  • Track Influencer Activities: Monitor and log influencer posts and key metrics; collaborate with teams to report on sales and impressions data from influencer posts
  • Update Seeding Sheets: Perform weekly tracking from influencer posts; highlight content suitable for paid ads and ensure accuracy.
  • Manage Influencer Lists: Add and assess new influencers for potential collaborations; monitor and adjust the performance of existing influencers.
  • Research Competitors & Trends: Research competitor activities and document successful strategies; track emerging trends in influencer marketing; support in developing community and influencer events in key markets.
  • Handle Influencer Gifting: Schedule and manage personalized gifts for influencers.
  • Engage VIP Influencers: Research and add VIP influencers to the global list; develop engagement strategies for these influencers.
  • Event Preparation: Assist with planning and logistics for community and influencer events in LA.


Requirements:

  • Previous internship experience in influencer marketing, event planning, or a related field.
  • Strong communication and organizational skills.
  • Creative thinker with the ability to generate innovative ideas informed by competitive analysis.
  • Exceptional attention to detail.
  • Proven event planning abilities.
  • Capable of working independently and collaboratively in a fast-paced environment.
  • Familiarity with the Gen Z influencer landscape is a plus
  • Proficiency in social media platforms
  • Ability to manage multiple tasks and meet tight deadlines.
  • Adaptability and willingness to learn new tools and platforms.
  • Strong research skills to stay ahead of trending in the influencer and events space

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