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Senior Product Marketing Manager, AWS Developer Tools
2 months ago
Job ID: 2665682 | Amazon Web Services, Inc.
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.
Product Marketing is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for AWS and its services. We tell AWS’s most important and interesting stories to educate customers about what is possible when you build on AWS.
As a Senior Product Marketing Manager for our Next Generation Developer Tools, you will have the opportunity to define and drive the marketing and go-to-market strategy for current and future, cutting-edge, next-generation developer services including AWS Amplify and generative AI technologies that are aimed at increasing developer productivity, accelerating modern software development and release processes, and removing developer friction. You will be driving launch activities, creating compelling content to help customers understand the use cases and value propositions, and building the right marketing programs to drive awareness, customer engagement, service adoption, and retention. You will also work with the engineering teams to shape the product vision and prioritize features. You will get to work on this strategic and rapidly growing business and have a big impact every day.
Desired candidates have demonstrated work experience in product or technical marketing, owning top-down and bottoms-up (product-led) growth strategies targeting developers and technical decision makers.
This role can sit in Seattle, WA, SFO/Bay Area/San Jose, CA, Boston, MA or Arlington, VA USA. Relocation assistance offered from within the US only.
Key job responsibilities
- Drive customer facing and sales facing messaging and positioning
- Work at both the strategic and tactical level. Define, own and execute service launch plan and content plan; execute top down and bottom-up (product-led) developer growth strategies
- Craft and execute campaigns and leverage organic channels to reach our customers and help grow their understanding and usage of AWS Developer Tools services
- Test and refine new marketing approaches and channels to reach and engage key audiences
- Develop detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation strategy, adoption campaigns, marketing distribution channels, and campaign schedule
- Define business metrics, measurement plan, and testing plan for related campaigns
- Work effectively across AWS with groups such as engineering, digital marketing, sales, business development, and evangelists to achieve our joint business goals
BASIC QUALIFICATIONS
- 7+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Familiarity with the software development lifecycle (as a marketer, being a user not necessary)
- Familiarity with technologies and frameworks popular with front end developers (as a marketer)
PREFERRED QUALIFICATIONS
- Bachelor's degree
- Master's degree
- Experience communicating results to senior leadership
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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