Russell Tobin | Digital Marketing Specialist
6 days ago
Job Title: Digital Marketing Specialist
Job Type: W2 Contract to Hire
Duration: Dec 30, 2024 - Mar 31, 2025
Location: Waltham, MA 02451
Work Schedule: Monday to Friday, standard business hours
Payrate: $25-27/Hour DOE
Job Description
The Digital Marketing Contractor is responsible for planning, executing, optimizing, and analyzing digital paid media campaigns globally. This hands-on role involves partnering with marketing teams to manage 3rd Party Paid Media (Display Advertising) and supporting Search Engine Marketing (SEM)/Paid Search (PPC) initiatives. The contractor will drive campaign performance, manage vendor relations, and provide actionable insights to improve marketing effectiveness.
Key Responsibilities
Campaign Management
- Develop and manage direct paid media buys with 3rd-party publishers, including negotiating contracts and evaluating RFP proposals.
- Set up campaigns, including tracking implementation, ad trafficking, and reporting.
- Monitor and analyze campaign performance using web analytics tools to provide regular reports and actionable insights.
Collaboration and Communication
- Serve as a liaison between internal marketing teams, external vendors, and creative teams to ensure campaigns meet deadlines, specifications, and goals.
- Communicate campaign updates, deliverables, and performance metrics to stakeholders.
- Partner with agency teams and marketers to plan and optimize Paid Search (PPC) campaigns.
Optimization and Reporting
- Monitor campaign budgets, timelines, and performance to ensure alignment with marketing objectives.
- Proactively identify opportunities for campaign improvement and recommend best practices.
- Adjust reporting tools and templates to meet stakeholder needs and track key performance indicators (KPIs).
Qualifications
Education
- Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).
Experience
- 5+ years of experience managing 3rd Party Paid Media campaigns, including Display Advertising.
- Proven background in Search Engine Marketing (SEM)/Pay-Per-Click (PPC).
- Hands-on experience with campaign execution and vendor negotiations.
Technical Skills
- Proficiency in Google Ads, Google Analytics, Salesforce, Eloqua, and Looker Studio.
- Skilled in managing and analyzing large datasets.
- Familiarity with ad servers and project management tools.
Key Attributes
- Detail-oriented, analytical, and process-driven.
- Strong project management and organizational skills.
- Excellent communication, problem-solving, and negotiation abilities.
- Flexible and adaptable to shifting priorities and projects.
Desired Skills
- Experience facilitating direct media buys with publishers.
- Familiarity with compliance workflows and creative asset coordination.
- Knowledge of best practices for digital marketing performance optimization.
Benefits Info
Pride Global offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.
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