Digital Marketing Technology Director

6 days ago


Waltham, Massachusetts, United States Evident Group Full time

Estimated Annual Salary: $120,000 - $180,000

About the Role

We are seeking a seasoned Digital Marketing Technology Manager to oversee the implementation, optimization, and management of marketing technology solutions to support our organization's marketing objectives. As a key member of our team, you will be responsible for evaluating, selecting, and integrating marketing technology platforms, as well as maximizing effectiveness to drive marketing performance and ROI.

Key Responsibilities

  • Strategic Digital Product Management: Lead the development and execution of digital product strategies aligned with business objectives to enhance customer experience and drive demand generation and growth.
  • MarTech Integration and Optimization: Oversee the integration and optimization of marketing technology solutions, including website, marketing automation, and analytics platforms to support and build out optimized digital marketing techniques.
  • Data Management and Governance: Oversee data management practices within systems, ensuring data accuracy, integrity, and compliance with regulatory requirements.
  • Lead Generation and Personalization: Manage the business requirements of the build out of a best-in-class MarTech stack that supports data-driven marketing, personalization efforts, and demand generation.

Requirements

  • 10+ years of proven experience leading marketing technology management
  • Strong technical proficiency with marketing technology platforms and tools
  • Excellent project management skills with the ability to prioritize tasks and meet deadlines
  • Strong analytical skills with the ability to interpret data

What We Offer

  • Competitive salary
  • Comprehensive medical benefits
  • Tuition reimbursement
  • Flexible schedules
  • Parental and adoption leave

About Us

Evident is passionate about creating innovative solutions for the life sciences and industrial equipment industries. With over 100 years of experience, we have helped make people's lives healthier, safer, and more fulfilling. Our technology contributes to the quality of products and adds to the safety of industrial infrastructure and facilities.



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