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Senior Director, PR

3 months ago

San Francisco, United States Gap Inc. Full time
About the RoleThe Senior Director of PR & Partnerships is responsible for ensuring the Old Navy brand has a consistent and cohesive voice and experience for across all internal and external PR, communications, partnerships, and event initiatives. Reporting to the Head of Marketing, you will orchestrate holistic activations across these four verticals aligned to Old Navy goals and broader marketing objectives. You will build relationships with major brand and talent partners and key media outlets, while also collaborating closely with the Old Navy Marketing leadership team to ensure consistent alignment and amplification of key messages across paid, owned, and earned media.What You'll Do

  • Architect a cohesive strategy across PR, communications, partnerships, and events aligned to Old Navy goals and objectives

  • Orchestrate activations across PR, communications, partnerships and events by overseeing a comprehensive calendar for the PR & Partnerships team

  • Partner with Old Navy Brand Marketing leadership to align paid, owned, and earned media activations

  • Develop the strategic vision for Old Navy PR to increase brand awareness and drive engagement across traditional and digital media platforms

  • Own strategic relationship with PR agency and key media outlets, continually seeking out opportunities for brand exposure

  • Serve as the internal and external communications lead for Old Navy, ensuring consistent messaging in support of the brand’s reputation and interests

  • Manage crisis communications on behalf of Old Navy, navigating sensitive issues with transparency, integrity, and empathy

  • Guide holistic partnership strategy, ensuring partnership and collaborations complement marketing efforts and achieve Old Navy goals

  • Cultivate and develop relationships with like-minded brands, celebrities, influencers, organizations, and other relevant stakeholders for new potential partnerships

  • Surface innovative partnership opportunities including co-branded collections, limited-edition collaborations, and exclusive deals to drive revenue growth

  • Steer all Old Navy event activations, ensuring the creation of impactful, cohesive events aligned to key product launches and marketing campaigns

Who You Are

  • 10+ years marketing experience with 7+ years experience in Public Relations & Partnerships

  • 5+ years of experience managing teams, with a proven track record of collaborative leadership, coalition building, and driving unity among disparate teams

  • Experience identifying and executing innovative collaborations with brands, talent, and organizations

  • Experience owning relationships with media outlets and securing press coverage on behalf of a brand

  • Experience partnering with Marketing leadership to directly influence outcomes in a matrixed environment

  • Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functions

  • Change agent and motivator, with the ability to build bottoms-up teams and approaches, and foster positive culture change at Gap

  • Entrepreneurial spirit with the ability to work through ambiguity, transform enterprise-wide ways of working, and infuse strategic thinking across levels

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