Vice president media

2 weeks ago


Chicago, United States Publicis CoLab Full time

The Vice President, Media Analytics and Insights is responsible for the application of data driven insights into the Publicis Media planning, investment and measurement process. Additionally, the role requires the candidate to design and lead the implementation of modern measurement plans and roadmaps for Publicis Media clients.

Analytics, Insights, Data, Technology and Innovation (DTAI) subject matter experts are a vital part of the client team. They function as expert technical points of escalation, analytical problem solvers and technical translators to internal account teams and clients. They provide ongoing strategic account direction/vision for technology, process and digital reporting/insights.

Role Objectives:
  • The successful candidate will have experience and expertise in how to intersect consulting skills, data, advanced analytics and marketing strategy to drive and improve clients’ business results.
  • Deliver best-in-class media attribution roadmaps, including measuring video and digital multi-touch attribution.
  • Manage client data ingestion for advanced attribution and modeling.
  • Build strong relationships with internal stakeholders and groups, facilitating synergy between the Strategy and Investment functions that manage day-to-day client business.
  • Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction.
  • Drive a culture of ‘always on’ data driven decision making that will institutionalize the use of consumer-driven analytics in media/marketing investment planning.
  • Grow product delivery and agency revenue organically by cross selling and up selling value add analytical products across client divisions, markets & categories.
  • Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to.
Qualifications:
  • 10+ years’ experience in media analytics, at an agency, on client side, or some combination of the two.
  • Strong understanding and experience with media buying, KPI development and technology practices during campaign planning and execution.
  • Experience with media measurement tools including: 3rd party ad serving, syndicated research and web analytics, such as iSpot, Netratings, Comscore, Doubleclick, Atlas, Omniture, Coremetrics, Google Analytics, etc. is preferred, but not required.
  • Strong client management/consultative experience both presenting and resolving issues.
  • Extensive experience leading and managing marketing technology projects from ideation through installation.
  • Strong critical thinking and problem solving skills – demonstrated ability to mine data for relevant and actionable insights.
  • Advanced written and verbal communication skills with ability to communicate/translate complex concepts to non-technical audience.
  • Demonstrated experience with programmatic audience buying concepts and execution.
  • Strong math and analytical skills.
  • Advanced MS Office skills (MS Word, Excel, PowerPoint).
  • Experience with statistical modeling software (MATLAB, R, SAS, SPSS, Python), database tools (Amazon Web, SQL, MS Access, Excel PivotTables, MS Sql Server) and enterprise business intelligence tools such as Cognos, Business Objects, Tableau, or Datorama.
  • Very good understanding of traditional and digital media data.
  • Excellent project management skills.
  • Excellent organizational skills and attention to detail a must.
  • Excellent presentation and communication skills.
#J-18808-Ljbffr

  • Chicago, Illinois, United States Starcom Melbourne Full time

    Job Title: Senior Vice President, Media Planning ExpertJob Summary:We are seeking a highly experienced Senior Vice President, Media Planning Expert to join our team at Starcom Melbourne. As a key member of our leadership team, you will be responsible for directing planning and strategy for a large brand, leveraging your comprehensive media knowledge and...


  • Chicago, United States Google Full time

    The Vice President, Planning manages the planning process for assigned clients. The VP is a leader who contributes to brand strategy, builds solid relationships with clients across all levels and functions, and can manage, lead, and develop their internal planning team while also playing an active “hands-on” role in the deployment of strategic plans. The...


  • Chicago, United States Publicis Groupe Holdings B.V Full time

    An organization is seeking a Vice President, Media Analytics and Insights who is responsible for the application of data-driven insights into the organization’s media planning, investment, and measurement process. Additionally, the role requires the candidate to design and lead the implementation of modern measurement plans and roadmaps for media...


  • Chicago, United States Publicis Groupe Holdings B.V Full time

    Company Description: Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from...


  • Chicago, United States Spark Foundry Full time

    Company DescriptionSpark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from...


  • Chicago, United States Rise Full time

    Rise is an award-winning, full-service Media Agency of Record that is backed by data and powered by people. We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today. This approach, with transparency at its core, specializes in omnichannel media, commerce and...


  • Chicago, United States Chicago Public Media Full time

    Position SummaryWe are seeking a dynamic Vice President of Sales to lead our sales operations and drive significant revenue growth in the digital ad space. This individual should be an advocate for digital transformation, ready to elevate our digital sales and expand our reach across various platforms.The VP of Sales should be a strategic leader who can...


  • Chicago, Illinois, United States Resolute Digital Full time

    Job Title: Digital Strategy Vice PresidentWeber Shandwick Chicago is seeking a dynamic and entrepreneurial Digital Strategy Vice President to join our team. This role requires an experienced digital and social leader who will build and guide core components of all social strategy workstreams and serve as a daily client contact. The VP of Digital Strategy...


  • Chicago, United States RLP Group Full time

    The Operations Vice President is responsible for driving operational efficiency and financial performance across the company. This role requires strong technical and financial skills, as well as the ability to analyze data and drive key metrics. The Vice President will collaborate with team members and executive leadership to improve operating margin and...


  • Chicago, United States Zeno Group Full time

    The Vice President, Analytics advances the impact of analytics across Zeno Group as a strategic partner to our clients and contributes to a culture of increased data literacy and data-driven decision making. This role will be comfortable speaking both ‘business’ and ‘data’ with our internal teams, external vendors and our clients to conduct discovery...


  • Chicago, United States Resolute Digital, a Weber Shandwick Company Full time

    Freelance Vice President, Client Experience, HealthcareWe are seeking a strong Freelance Vice President to join our Healthcare Practice. The Vice President will have proven leadership and client service skills, and experience managing integrated communications programs. The candidate will be the day-to-day contact for clients, manage communications across a...


  • Chicago, United States IPG DXTRA Full time

    Freelance Vice President, Client Experience, HealthcareWe are seeking a strong Freelance Vice President to join our Healthcare Practice. The Vice President will have proven leadership and client service skills, and experience managing integrated communications programs. The candidate will be the day-to-day contact for clients, manage communications across a...


  • Chicago, Illinois, United States Kaufman Hall Full time

    Job Title: Strategic Vice PresidentJob Summary:Kaufman Hall is seeking a Strategic Vice President to lead engagements in the Strategy & Business Transformation practice. The successful candidate will work closely with Managing Directors and Senior Vice Presidents on client engagements, providing strategic and financial-related services to our...


  • Chicago, Illinois, United States Zeno Group Full time

    Job Title: Senior Vice President, Corporate Affairs Digital LeadAbout the Role:Zeno Group is seeking a Senior Vice President, Corporate Affairs Digital Lead to join our team. As a key member of our corporate digital marketing team, you will be responsible for leading digital workstreams for key corporate clients, including executive visibility and thought...

  • Vice President

    4 months ago


    Chicago, United States Kaufman Hall Full time

    Strategy & Business Transformation, Vice PresidentThe OrganizationWe help society’s foundational institutions—healthcare and higher education—to achieve their full potential in service to others.We are our clients’ trusted partners in ever-changing times. For nearly 40 years, Kaufman Hall has provided independent, objective insights grounded in sound...


  • Chicago, Illinois, United States Zeno Group Full time

    About the RoleZeno Group is seeking a seasoned Consumer Vice President to lead large-scale consumer brand PR programming in client service, earned media strategy, team activation and development, and new business. This role will be critical to driving client programming and ensuring consistent excellence in the quality of work delivered to clients.Key...


  • Chicago, United States Servpro Industries, Inc. Full time

    Job Title: Vice President of ConstructionSERVPRO Team Zubricki is seeking a highly experienced and motivated individual to serve as the Vice President of Construction for all franchise locations. In this role, you will be responsible for leading and overseeing the construction department, ensuring projects are completed within scope, on time, and within...


  • Chicago, United States Publicis CoLab Full time

    Company DescriptionAt Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people's lives. We move faster,...


  • Chicago, Illinois, United States Zeno Group Full time

    About the Role:We are seeking a seasoned professional to lead our Corporate Practice. As a Senior Vice President of Corporate Communications, you will have the opportunity to support existing clients and drive new business opportunities.Key responsibilities include developing strategic plans, managing media relations, and fostering relationships with clients...


  • Chicago, Illinois, United States COFFEE & TEA BAR Full time

    Job Title: Vice President of MarketingAt COFFEE & TEA BAR, we're seeking a visionary leader to join our team as Vice President of Marketing. As a key member of our leadership team, you'll be responsible for developing and executing innovative marketing strategies that drive business growth and elevate our brand.Key Responsibilities:Develop and implement...