Area Marketing Manager
1 month ago
Sage Hospitality Group is seeking an Area Marketing Manager for a six month temporary assignment This role will provide Marketing support to Hotel Zeppelin, Hotel Zelos and Hotel Zetta in beautiful San Francisco, CA
ABOUT OUR HOTELS
Hotel Zeppelin: Retreat to a bold, bohemian salute to the rebels, revolutionaries, and rock ‘n rollers who shaped the San Francisco we know and love.
Hotel Zelos: A sleek, stylish hub in the heart of San Francisco’s vibrant shopping, dining, and entertainment district. Hotel Zelos is a fashion-forward oasis where business and pleasure meet, and where inspiration and passion await.
Hotel Zetta: For the bold and the brave, this creative haven is steeped in a playful, adventurous spirit. One-of-a-kind touches, distinctive design, and dynamic art fill every stay with surprise and delight.
As part of Sage Hospitality Group, we passionately strive to be the best and create excellence in everything we do. We believe in enriching lives one experience at a time. More than a slogan, we empower our employees to make positive impacts on the communities in which we live and work. By providing genuine service we build relationships with our guests and value for our shareholders, and we create unforgettable experiences.
We are looking for independent thinkers who harness their entrepreneurial spirit to break preconceived notions. We welcome risk takers and creative spirits alike. No matter your daily role, Sage recognizes that your success is about more than the work you do - it’s really about who you are, which is why we invest in your personal and professional growth. We hope you consider joining us
Job Overview
This Area Marketing Manager role is responsible for assisting with the development, implementation, and management of online marketing programs, websites, social media, SEO, content, and related programs. Coordinates with outside digital agencies and property staff to ensure all program objectives are achieved and revenue is maximized. The ideal candidate demonstrates enthusiasm and passion for all facets of marketing.
Responsibilities
ESSENTIAL RESPONSIBILITIES
- Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company website, and third party sites.
- Work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO.
- Direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing.
- Conduct and track ongoing email marketing campaigns for a variety of hotel business units.
- Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions.
- Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs.
- Oversee and coach hotel social media champions and social media agencies on channels including Facebook, Twitter, Instagram and others as the need arises.
- Continually manage social media accounts, ensuring imagery and copy is consistent with the identity and positioning of each hotel.
- Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed.
- Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites.
- Develop and implement companywide Public Relations initiatives and programs.
- Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner.
- Assist designated hotels with communication (flyers, signs, eblasts, etc.) – work with property staff and agencies on design and creation of new materials.
- Maintain and store a chronological order of media library and electronic files of all advertising materials by property and activity.
Qualifications
Education/Formal Training
A four-year college degree or equivalent education/experience.
Experience
Required to have a minimum of 2-4 years of experience in a marketing position. Hospitality experience preferred.
Knowledge/Skills
- Strong interpersonal, verbal and written communication skills.
- Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals.
- Ability to negotiate effectively.
- Excellent attention to detail and multi-tasking skills.
- Professional appearance and manner.
- Computer literacy, specifically MS Word for Windows.
- Communication at all levels; multi-tasking; time management.
Employer will consider qualified applicants with criminal histories in a manner consistent with local ordinance.
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